Google Analytics Live Workshop
This session explores how to effectively gather and evaluate a variety of data, reports, traffic volumes, and other valuable tools that will allow you to measure and compare results, make the right adjustments, and to accurately assess the effectiveness of your marketing strategies and tactics.
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Download this workshop's agenda
March 17th & 18th, 2009
Day One: 9:00am - 4:30pm
Google Analytics: Implementation & Setup
- Introduction
- Reports & Features
- Users, Accounts & Profiles
- Filters
- Goals
- Funnels
- Implementation Tips & Best Practices
- Campaign Tracking & Tagging
- Adwords Integration
- Search Engine Marketing & Keyword Analysis
- Case Studies + Clinic (audit live Google Analytics Accounts)
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Register by February 28th, and receive a FREE copy of “Web Analytics: An Hour a Day” by Avinash Kaushik.
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Day Two: 9:00am - 4:30pm
Google Analytics: Advanced Implementation & Marketing Optimization
- Event Tracking (Flash, Video, etc.)
- Advanced Filters
- Campaign Segmentation & Analysis
- Key Performance Indicators (KPIs)
- Lead Generation
- eCommerce
- Content Sites
- Web 2.0
- Reports & Dashboards
- Design Optimization
- Customization & Integration
- Testing: Google Website Optimizer (GWO)
- Case Studies + Clinic (audit live Google Analytics Accounts)
About the Presenter:
Feras Alhlou
Feras Alhlou is E-Nor's Senior Marketing / Analytics Consultant. He has been conducting Google Analytics training for over two years in the US, Canada, Europe, Asia-Pacific, Latin America and the Middle-East. Feras led E-Nor's team of online marketing consultants and analytics specialists to certification as a Google Analytics Authorized Consultant (GAAC). Feras and his team have extensive backgrounds in implementation, analysis and consulting across a multitude of web solutions and marketing channels. Feras is a speaker, blogger and a co-founder of E-Nor, and has an unwavering passion to improve his client's ROI.
Dates: March 17th & 18th, 2009
Time: 9:00 am - 4:30 pm
Location:
San Francisco Bay Area (Location TBD)
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