Oct 30
2014

Eric Fettman, E-Nor’s Analytics Trainer and Coach, recently completed instructing Digital Analytics at New York University’s School of Professional Studies. The course, which met once weekly for four weeks, was designed to provide a conceptual foundation for data-driven decision making and to teach specific skills within Google Analytics and supporting tools. As a final assignment,…

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written by Team Marketing \\ tags: ,

Oct 29
2014

Last year – See last year’s (2013) Fortune 500 Adoption. Google Analytics – Still the One It’s that time of the year. We’re taking a look at Analytics use among the Fortune 500. Once again, all you see is orange. Google Analytics is the leader – a whopping 67% of the Fortune 500 websites are…

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written by Team Marketing \\ tags:

Oct 21
2014

We’re so proud of the success of our first Evolve with Google Analytics Conference. Special thanks to Rising Media for partnering with us on it. It was the meeting of the minds of the foremost thought leaders in the industry. Everyone was super-engaged, shared great tips and strategies, and had a lot of fun! Can’t…

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written by Team Marketing \\ tags: , , ,

Oct 16
2014

The Evolve with Google Analytics conference rolled into Boston last week and proved to be an event to remember: great speakers across the spectrum of conversion optimization, the inside scoop from Justin Cutroni, dynamite attendees who came from near and far, and more high-impact networking than you could shake a stick at. Among the highlights…

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written by Eric Fettman \\ tags:

Oct 14
2014

Bill Gates once said, “The most meaningful way to differentiate your company from your competitors, the best way to put distance between you and the crowd is to do an outstanding job with information. How you gather, manage and use information will determine whether you win or lose.” With the announcement of Wave, SalesForce Analytics…

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written by Allaedin Ezzedin \\ tags:

Oct 09
2014

Google Analytics is a very powerful tool, but I think we’d all agree it might be a bit much to expect it to process monster amounts of data on-demand and return reports instantaneously without a tiny tradeoff. Some heavier trafficked sites expecting instant reports from their oceans and oceans of data (which obviously take time…

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written by Shiraz Asif \\ tags: , ,

Sep 19
2014

We used to hear “mobile is the future.” Then, we started to hear the phrase, “Mobile Now.” Finally, “Mobile First” is the reality. While this is great for consumers, as we have access to great apps and services literally at our finger tips, marketers are now challenged to keep up with new user-experiences, new platforms,…

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written by Joel Michael \\ tags: ,

Sep 16
2014

The following is an excerpt from a post we wrote on the Evolve Conference Blog. For the full article, please click here. Universal Google Analytics is all the craze right now. We hope you’re planning to attend our Evolve conference in October, because we are going to cover it and cover it well! Not only…

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written by Feras Alhlou \\ tags: ,

Sep 02
2014

Labor day just passed which pretty much marks the end of summer vacation. The party’s over, as they say, and it’s time to get back to work. Children get back into routine for school, students gear up for another semester, people reminisce over summer vacations and plan out the rest of the year, and of…

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written by Shiraz Asif \\ tags: , , ,

Aug 28
2014

It’s easy to sign up for cool tools without really reading the full terms of service, especially when those services are complimentary. Google Analytics is one of those “cool tools”! Really robust, really useful, sometimes so useful, our business depends on it. But do we really know the limits? You’re garnering leads, conversion rates are…

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written by Shiraz Asif \\ tags: ,