For the full case study, download it here. Our client is a Fortune 500 company that provides computer and related solutions, helping customers globally capture, share, and preserve digital content. Their online presence spans worldwide serving over 200 countries, each managed by a different group. As you can imagine, the deployment of their tags was…

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Yesterday, the Google Analytics team gave an amazing presentation on the recently launched platform Universal Analytics, a new user-centric way to measure user-interactions across devices, platforms and environments. It shifts the focus for the platform from being “visit centric” to “visitor centric”. In the presentation from our Googler friends, Nick Mihailovski, first talked about how…

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To read the official blog post, click here. On May 16th, 2013, Google announced at the Google IO conference that Google Analytics Premium will integrate with Google BigQuery. Until today, there really hasn’t been any exposure of hit-level data from Google Analytics, thus external data crunching of raw Google Analytics data has been relatively limited….

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We’re excited to announce Feras Alhlou has been nominated for a seat on the 2013 Digital Analytics Association Board.  The DAA is a non-profit, volunteer-powered organization consisting of big names in the analytics industry that, among other things, aims to unite and educate individuals who have a passion and aptitude for digital analytics.   If…

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…and boy is Jasmine jealous! Working in the Silicon Valley is an awesome ongoing adventure. The spirit of entrepreneurship, creativity, hard work, and fun is always there. Even large companies like Google have the “20 percent time” program, where Googlers are allowed to use 20 percent of their work week to pursue any special project…

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Sometimes, the urls (and titles) of your pages are not conducive to web analytics reporting. For example, your ecommerce site’s payment, shipping, and order confirmation page may all have the same url for some reason – http://www.domain.com/checkout.aspx. To web analytics, all these funnel pages are reported as one page. You are now stuck, you can’t…

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And other April Fools 2013 jokes! We got a couple Google Analytics service calls this morning from some concerned patrons freaking out about traffic in their real-time report that was coming from an international space station (one of them was a government call!). WTH? International spies? Aliens? Well, we looked at a couple of other…

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No matter what the latest marketing channel or marketing buzzword is, email marketing is here to stay and you’d better be paying close attention to it. We’ve covered some basic email marketing strategies in the following parts:part 1, part 2 and part 3. But once you’ve got a solid email marketing program, you’ve gotta be…

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The average time spent by visitors on your website is four minutes. Is this good? Or is this something to be worried about? You begin to evaluate the time spent per visit and asked yourself questions such as: Is this enough time to complete an e-commerce transaction? Are visitors reading enough quality content in that…

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Previously, Google Analytics had only 2 roles (“Admin” and “User”), which are very limited. They announced today that they’ll be expanding the flexibility of access – which is good news for anyone that has multiple hands in their Google Analytics accoqunt cookie jar (you have multiple accounts/properties/profiles but want to give… …different employees different access/security…

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