We just passed Father’s Day! Your client’s site sells silk ties and they’re expecting big bucks this season, so they increased their PPC spend. They want do some advanced segments to see how their U.S. and Canada paid traffic did. We just read a great piece by Jesse Nichols on advanced segment logic and thought…

» Read Full Post

Here at E-Nor, we pride ourselves on being a global leader in web and mobile analytics and digital marketing optimization. When we have the chance to grow our team to make the company stronger, we jump at the opportunity. So when well-seasoned analytics industry veteran, John Henson came into the picture, it made perfect sense…

» Read Full Post

Click here to see the official Press Release. As the need for digital analytics continues to grow throughout the world, so does the need for a highly experienced and global organization. That would be…us! We’re expanding our services to accommodate this growing demand! In 2003, we established our headquarters in the heart of Silicon Valley,…

» Read Full Post

For the full case study, download it here. Our client is a Fortune 500 company that provides computer and related solutions, helping customers globally capture, share, and preserve digital content. Their online presence spans worldwide serving over 200 countries, each managed by a different group. As you can imagine, the deployment of their tags was…

» Read Full Post

Yesterday, the Google Analytics team gave an amazing presentation on the recently launched platform Universal Analytics, a new user-centric way to measure user-interactions across devices, platforms and environments. It shifts the focus for the platform from being “visit centric” to “visitor centric”. In the presentation from our Googler friends, Nick Mihailovski, first talked about how…

» Read Full Post

To read the official blog post, click here. On May 16th, 2013, Google announced at the Google IO conference that Google Analytics Premium will integrate with Google BigQuery. Until today, there really hasn’t been any exposure of hit-level data from Google Analytics, thus external data crunching of raw Google Analytics data has been relatively limited….

» Read Full Post

We’re excited to announce Feras Alhlou has been nominated for a seat on the 2013 Digital Analytics Association Board.  The DAA is a non-profit, volunteer-powered organization consisting of big names in the analytics industry that, among other things, aims to unite and educate individuals who have a passion and aptitude for digital analytics.   If…

» Read Full Post

…and boy is Jasmine jealous! Working in the Silicon Valley is an awesome ongoing adventure. The spirit of entrepreneurship, creativity, hard work, and fun is always there. Even large companies like Google have the “20 percent time” program, where Googlers are allowed to use 20 percent of their work week to pursue any special project…

» Read Full Post

Sometimes, the urls (and titles) of your pages are not conducive to web analytics reporting. For example, your ecommerce site’s payment, shipping, and order confirmation page may all have the same url for some reason – http://www.domain.com/checkout.aspx. To web analytics, all these funnel pages are reported as one page. You are now stuck, you can’t…

» Read Full Post

And other April Fools 2013 jokes! We got a couple Google Analytics service calls this morning from some concerned patrons freaking out about traffic in their real-time report that was coming from an international space station (one of them was a government call!). WTH? International spies? Aliens? Well, we looked at a couple of other…

» Read Full Post