Sep 02
2014

Labor day just passed which pretty much marks the end of summer vacation. The party’s over, as they say, and it’s time to get back to work. Children get back into routine for school, students gear up for another semester, people reminisce over summer vacations and plan out the rest of the year, and of…

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written by Shiraz Asif

Aug 28
2014

It’s easy to sign up for cool tools without really reading the full terms of service, especially when those services are complimentary. Google Analytics is one of those “cool tools”! Really robust, really useful, sometimes so useful, our business depends on it. But do we really know the limits? You’re garnering leads, conversion rates are…

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written by Shiraz Asif \\ tags: ,

Aug 11
2014

Creative solutions are built from knowing the basics to the bone. Every so often, we like to go back to basics for our beginner readers and remind everyone else. Here’s a quick review and infographic of the “ABCs of Google Analytics”. In the Google Analytics interface, on the left side there is the Google Analytics…

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written by Farid Alhadi \\ tags: , , ,

Aug 07
2014

We are proud to be partnering with Rising Media to be producing the Evolve with Google Analytics conference! Millions of organizations are using Google Analytics, but have yet to tap its full potential. As experienced Google Analytics Certified Partners, we know the platform in and out, and will put you in touch with the foremost…

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written by Feras Alhlou \\ tags: , ,

Aug 04
2014

We do quite a bit of analytics consulting for government agencies and it’s really inspiring to see what some of the organizations do with digital marketing. Many governments globally, not just here in the U.S., invest heavily in e-government initiatives and, as the U.N. defines it, “…the employment of the Internet and the world-wide-web for…

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written by Mike Anderson \\ tags:

Jul 21
2014

Recently, an issue came to light with one of our clients which turned our world upside down – quite literally. In the graph (shown below), Unique Pageviews vs. Pageviews was compared for a given date range for a select group of pages. If you click on the image to zoom in, you’ll notice something weird….

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written by Farid Alhadi \\ tags:

Jul 14
2014

Also, see cool interactive data visualization chart of 2014 World Cup data here. As the month-long World Cup Tournament in Brazil is at an end, it is amazing to see that the biggest winner of the tourney is not the one who scored the most on the green field, but rather, the one who scored…

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written by Allaedin Ezzedin \\ tags: ,

Jul 07
2014

The World Cup is the most viewed global event (yes, even more than the Olympic Games). Internationally, one of the most, if not the most, common sport is soccer (known as football in places other than the U.S.), and for good reason. Who can resist the fun of the sport! This year, there was the…

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written by Mike Anderson \\ tags: ,

Jun 27
2014

Soccer image by Pallus23 of Deviant Art. Every World Cup game I watch overwhelms me with the amount of historical numbers and statistics thrown around by game commentators about the teams and players. Soccer fans, including myself, are becoming numbers addicts more and more and we enjoy game analytics and prediction as much as we…

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written by Allaedin Ezzedin \\ tags: ,

Jun 20
2014

Photo from Getty Images As a Google Analytics Premium Reseller for several government agencies, we’ve noticed that Web and mobile analytics is as important to government digital initiatives as it is for the private sector. Fundamentally, it’s about organizations leveraging digital media to offer products and services to a target audience or to communicate and…

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written by Feras Alhlou \\ tags: ,