Archive for July, 2007

Jul 15

If you are running PPC campaigns in Google Adwords and you are not taking advantage of the enhanced Adwords Editor, you are missing out big time! :-)

The Adwords Editor is a free desktop application that you can download, import your Adwords account into, work on them offline, and then upload to Adwords when you are ready to take the changes live. The application might take some getting used to (especially for making changes <–> approving changes <–> sharing files with changes) but once you get the hang of it, you’ll love it.

Check out these top ten features and put them to use right away. You’ll save yourself a whole lot of time and effort and end up spending more time on analysis and campaign performance improvements than edits and updates.


Jul 11

Over the last three months or so, we have been providing the E-Nor consultant community with a two parallel training/educational series, a web analytics webinar series and a Business Edge webinar series. We have been alternating these series with one topic every other Friday.

The response has been very positive with tens of ICs attending these webinars. We are in the planning phase for the August and September schedule and welcome your input and suggestions on what specific topics you like us to cover. As a matter of fact, if there are other topics in our niche of Internet Marketing, Web Analytics, eCommerce, Business Edge, or large scale project and custom development implementation, we would be happy to look into it as well.

Leave us a comment with your questions and suggestions! Thanks!

Jul 02

Here is a cool tool to help advertisers see how their ads are shown on Google. Check it out at the following link; it is referred to by some as the “Ad Preview“.

I recommend you use this tool instead of you (or your colleague or clients) going on Google and searching for your ads. This way you don’t add unnecessary impressions to your keyword/ad performance.

Along the same lines, clients often ask why they can’t see their ads on Google. Here is a recent post on Google’s Inside Adwords blog that addresses this issue.

Hope you find this useful!

Jul 01

In a recent E-Nor analytics webinar I touched on the topic of landing pages. I interact with a fair amount of Internet marketing consultants and I see a lot of effort focused on driving traffic to websites and building custom landing pages. And I see efforts focused on enhancing landing pages (redesign, new marketing copy, different call to action, etc.) but little effort to measure and analyze key metrics on these landing pages.

What I recommend to site owners and consultants is to direct some of that energy from just driving traffic (and just focusing on cost per click and click through rates) to examining how users are engaging with the landing page.

Measuring and analyzing KPIs such as bounce rates and conversion rates, especially after a level of segmentation (based on visitor type, campaign, etc.) is done will yield amazing results. If you are not setting up goals on your site and not tracking conversions, now is the time to do so. A/B testing and multi-variate testing are also invaluable methods to find out what works best.

Would love to hear your comments on your experiences with landing page metrics and what worked for you and your clients. Thanks!