Archive for April, 2008

Apr 20
2008

Last week I moderated a panel discussion organized by NSHMBA and hosted by Google at the Mountain View campus.

The event was well planned by NSHMBA organizers with a very impressive line of speakers:

Cisco – Guillermo Diaz, VP of Information Technology.
Oracle – Vince Casarez, VP of Product Management.
Google – Gonzalo Begazo Escobedo, US Controller.
Safeway.com – Michelle Marian, VP of Interactive Marketing.
Moderator: E-Nor – Feras Alhlou, President.

The panelist’s discussion was very insightful and offered some very practical advice to the audience. A few points that I really liked:

  • Don’t be left behind! Even if you are in a non-technical field, embrace new technology and applications. Use them in your personal and professional life (blogs, social networking, wikis, etc.)
  • Listen to the customer! Get end user input throughout your process. Don’t wait for your products/services to be “perfect” before you introduce them to the user. Gonzalo from Google pointed out how Google applies this a number of Google products that are released as “beta” to collect end user feedback/ideas/suggestions for improvements.
  • Reach your customer where they are and again listen to their needs and wants.
  • Use collaboration/connection technologies (hardware and software) to improve productivity and stay in touch with team members, especially those that work virtually in other offices or in different time zones.
  • Mobile is big and will only be getting bigger… (this needs a separate post altogether!)

Apr 18
2008

At ad:tech, Google announced the long awaited release of Urchin 6 . Unlike Google Analytics which is a hosted solution, Urchin is a software that companies can host on their own servers. Check out the official announcement on the Google Analytics blog for more details. You can download a 30 day trial version of Urchin 6 and check it out. Make sure you also check out the technical specifications for Urchin 6 along with supported platforms and hardware requirements.

Pricing? $2,995 for the Urchin license. But if you have Urchin 5, Google will credit your purchased price towards the new Urchin 6 purchase. Up to 1,000 domains are allowed per license. Support/Consulting? Our web analytics consultants are here to help. :) And of course, the fine list of other Google Analytics Authorized Consultants.