Archive for 2008

Oct 27
2008

Recently, Google released a new feature called Custom Reporting.

I would like to use this amazing feature in viewing a nice report for my last blog post, Tracking Mobile Devices in Google Analytics

  1. Click on Custom Reporting
  2. Click on “+ Create new custom report”
  3. Drag and drop desired fields into the blue and green boxes.
  4. Read and analyze your data.

Oct 22
2008

If you log into your Google Analytics account and notice something different, don’t panic because this something different is also something good! :) Google has rolled out an updated user interface (UI) and added some really cool features.

Before
After

So what is new? An actionable interface! Instead of just listing your profiles with links to view, edit, or delete (and a check status), now the new Google Analytics interface offers:

  • You can view metrics such as Visits, Average Time on Site, Bounce Rate, and completed goals.
  • % Change column: allowing you to sees ups and downs based on a day, week, month, or year time frame.
  • Starring Profile: you can “star” the profiles you most frequently use and then select to view “starred” profiles only, instead of scrolling down pags after page and waste valuable minutes (that we would like to spend on analysis!)
  • Quick profile name change: one click on the “the button with a pen” next to the profile name and you can easily update the name
  • Profile Locator: few more valuable seconds are saved :) by using the “Find Profile” feature. Just start typing the name of the profile and voila! The profile you need is highlighted in yellow and then available for you use
  • Rows per page: a small dropdown at the bottom of the screen allows you to control how many rows (profiles) you want to see per screen

If you are an agency with many Google Analytics accounts set up under one main/master account, the above features also work when you log in your main/master account and you see a listing with all individual Google Analytics accounts.

The Google Analytics team has once again done a nice job in introducing more efficiency and giving the users more control. Good job Brett, Scott, and the rest of the GA team members!

The E-Nor Google Analytics Team

Oct 22
2008

eMetrics is where the big web analytics announcements are made! This is just announced, really just announced, and it is very exciting. Google announced the roll out of a new set of enterprise-class features that will complement the already feature-rich Google Analytics. In the next few days, our Google Analytics team here at E-Nor will be writing more detailed posts about each of the features. Until then, here is a quick summary.

So what is new?

  • Custom reports. Many of us would like to create their own reports with their own key metrics and don’t want to be limited to the default reports in GA. This feature is quite user-friendly and allows you to drag-and-drop to create all kinds of reports!
  • Advanced Segmentation. Want to analyze “visits with transactions” or your “organic (non-paid) visits” without creating separate profiles? The Advanced Segmentation feature gives the data and reports you need. Many data subsets now come ready for you without any additional effort. For those of us that used to create ten or so profiles to segment data, you can now enjoy your morning latte instead :) , and focus on analysis instead of process.
  • Google Analytics API. According to Google, the API is in private beta (meaning a small number of companies/developers have access to it). Once the API is rolled out, expect some very creative custom reporting and very useful third-party data integration.
  • Enhanced User Interface. A much cleaner Google Analytics admin interface. Allows a snapshot view of accounts and profiles with metrics right there in front of you. We will have a detailed post on this later today.
  • Motion Charts. Part-cool, part-crazy, this amazing tool allows you to see data in 5 dimensions! Data can now be visually displayed on the traditional X and Y axes but there’s also additional time, color, and size dimensions!  The Motion chart is extremely useful for spotting peaks and valleys in data and identifying areas which should be analyzed deeper. While it comes with a slight learning curve or adjustment to get yourself familiar with the interface and how to best use the 5 dimensions, there’s no other tool that will give you this type of insight. It’s extremely fun & creative to use and quite interactive. If you’re not a data lover, it actually makes the data fun to use and easily spot trends that would take much longer (and be far more mundane) with a report of numbers. My kids would love this! :)
  • Integration with Google AdSense (in private data). More detailed reports and opportunities to enhance performance and continue with on-going optimization.

Feel free to contact one of our Google Analytics Consultants at info at e-nor com and we will try to help you out.

Also, our friend Avinash has posted a very nice post (yes, long, but easy and a good read).

Stay tuned for more!!!

The E-Nor Google Analytics Team

Oct 10
2008

I would like to thank everyone who attended our Google Analytics workshop on Wednesday.  We had a great turnout and even greater participation, especially the attendees’ answers to my pop quizzes! :)

We have received some very positive feedback and we are happy that you found the material helpful.  Please be on the lookout for additional training opportunities in the near future.

During the training, some of you had specific questions and wanted more references to some of the points we discussed.  We get asked these questions all the time, so I thought to publish these links here in this post.

Give us a ring or email us if you have any other questions or comments!

Sep 23
2008

At a recent speaking engagement on analytics, I was asked some questions on what appears to be discrepancies between search marketing platforms (such as Google AdWords and Yahoo! Search Marketing) and the data in the Google Analytics. I didn’t get a chance to answer these questions in details but here are some pointers on where to start your investigation!

In Adwords, ensure that your “auto-tagging” feature is enabled under account preferences.

Ensure proper URL tagging for all your PPC traffic. A useful tool to help you set up your URL tags is the Google URL builder. For tips on tagging Yahoo Search Marketing campaigns and MSN adCenter PPC campaign, check our earlier post.

Another area where problems may occur is URL redirects. Check our earlier post on this subject for more details.
So assuming you have turned on auto-tagging or your URLs are manually tagged, you will still see a discrepancy but don’t panic! Some Google Analytics help posts come to the rescue and explain why your “click” and “visit” numbers won’t match :( .
http://adwords.google.com/support/bin/answer.py?hl=en&answer=57164
http://adwords.google.com/support/bin/answer.py?answer=55610&ctx=sibling
http://adwords.google.com/support/bin/answer.py?answer=63917&ctx=sibling

Click on the the following thumbnail to view the full screenshot. It shows Adwords clicks and Google Analytics visits.
Adwords clicks vs GA visits

Now you have something to go back to your customer with (if you are a consultant) or to your boss (if you are an in-house analyst) and let them that the culprit wasn’t you. It isn’t Adwords, it isn’t Google Analytics, it is just how things are when looking at data from two different systems. Instead, we want to examine trends and not just absolute numbers (easier said than done :) ).

Sep 09
2008
Today, people are more mobile and so is the Internet. People pay bills, read news, do shopping, and more using their mobile devices.

Website owners should be aware of this fact and design their sites to be mobile-device friendly.

The first questions a web analyst will be asked by website owners are: how many people visit my site using mobile devices, what is special about this segment of users, and what can I do to optimize my site for mobile device marketing?

Thanks to Google Analytics, answering these questions is as easy as 1, 2, and 3!

  1. Create a data filter to include only traffic from mobile devices.
  2. Create a profile and include the filter created in the first step.
  3. View data.

1. Create a new data filter to capture only traffic from mobile devices

  • Go to: Analytics Settings -> Filter Manager -> + Add Filter

  • In the “Filter Pattern” box, add the list of mobile devices you would like to include in your report separated by the pipe character | (Vertical Bar).

Note: Google Analytics can only track web browsers that execute JavaScript.

2. Create a profile (Ex. Mobile Devices)

  • Go to: Analytics Settings -> Add Website Profile.
  • Check the “Add a Profile for an existing domain” radio button.

  • Apply the filter created in step 1 – Mobile Devices Users – into this new profile

3. View data

Select the Mobile Devices profile. All of the data in this profile is now just for mobile devices’ visitors.

Sep 08
2008

Yes, Google Chrome has made it to Google Analytics reports! If you are checking out your browser report, under the Visitor reports tab, you will notice the new comer has arrived.

Check out this snapshot below. This is for a period of a couple of days right after the release of Google Chrome! It is quite impressive to see Chrome picking up steam so quickly!

So what is actionable out this new data? If you are seeing a significant amount of visitors using Google Chrome, you might want to check with your webmaster and do some browser-compatibility testing. This recent post by folks at Google Webmaster Central becomes very handy (and timely :) ).

That is for now, I need to catch up on IE8 and other blog reading that I am behind on. And of course, some work around the house since it is the weekend (before I get in trouble at home!! :)

Sep 08
2008

I am looking for input from the Internet Marketing consultants attending the WSI Global conference in Las Vegas on September 16.  Social networking is the theme of the conference and I’ll be presenting on “web analytics and social networking”. The title of my session is “Analyze as you Socialize” (Arti and team get all the credit for this cool title! :) ).

I am known to be a last minute guy, but believe it or not, I am well ahead on this presentation and might have it all ready in the next couple of days!

I’ll be covering a number of topics, one  I know people want to hear about is “event tracking” in Google Analytics. I plan to show some reports and analysis of video tracking.  But my challenge is to meet the needs of the audience since we will have beginners, intermediate and advanced level consultants.

I would really appreciate it if you can post a comment or email me directly (feras at e-nor . com) with what you like to see in the presentation. I’ll attempt to refine the presentation to address the needs of the audience and also include references & materials that consultants can use right away.

Thank you in advance and hope to see you there!

Sep 03
2008

If you are looking for formal training on Google Analytics, look no further! On Wednesday October 8th, E-Nor will be hosting a full day training session on Google Analytics.

Our Google Analytics workshop will be split into two parts.  The first half will focus on Google Analytics implementation & setup (the technical stuff), and the second part will focus on marketing & conversion optimization (for the marketing and business folks).

The workshop fee is $149 for a half day and $249 for the full day. Space is limited, so sign up today. The workshop will be held at the Biltmore Hotel in Santa Clara. For the full agenda and more details about the program, check out our Google Analytics workshop registration page.

Aug 22
2008

Strategy, Techniques, and Track it all with Google Analytics

So you are the resident pay-per-click (PPC) guru, you have your campaigns running in Google Adwords, your metrics are looking good, your cost per acquisition is looking great, your post-click metrics in Google Analytics are just shining, and your return on your marketing spend is just outstanding. Your boss, or your client if you are an online marketing agency, says: “bring me more (and dangling the promotion/bonus carrot)!” And being the good sport you are, you say with confidence, “of course!”

You know Google is king when it comes to traffic volume, but you more or less exhausted your creative ideas to drive additional traffic through Adwords – what do you do? It is now time to explore other search engines, Yahoo! Search Marketing, MSN adCenter, and maybe some vertical or secondary search engines.

In this blog post, I’ll cover some PPC implementation techniques to optimize your paid search marketing across multiple search engines, especially Google Adwords and MSN adCenter, while ensuring your PPC post-click metrics are properly tracked in Google Analytics.

The process of transferring campaigns from one search engine to another can be very time consuming and tiring, especially when you have a big account with a large number of campaigns, ad groups, and keywords. A frequent problem popping up on the web these days is the ability to transferring campaigns from your Google Adwords account into your MSN adCenter account. In this post I hope to to answer this question and a little more.

  • We first advise that you optimize your campaigns in Google Adwords, allowing enough time for testing different ad variations, adding relevant and negative keywords, and applying other PPC optimization techniques. You can even go further and test few landing pages and pick the best performing ones. When you feel satisfied with the performance in Google Adwords, you can now start planning to migrate them into your MSN adCenter account.
  • You need to create and run an ad performance report in Adwords to get the needed information to transfer into your adCenter account. Our friends at Affiliate-Blog have came up with a clean and straightforward way to create this report and transfer it into your adCenter account.

Adding the campaigns in adCenter is one thing, but to be able to see campaign data and more in Google Analytics requires a little more work. It is time to tag those URLs! Here are few tips that will help you tag your URLs properly so that the data shows up in a clear and consistent manner. You can use the Google URL builder to create custom tags for your adCenter destination URLs.

Here is a list of the elements you needs to tag.

  1. Campaign Source: msn
  2. Campaign Medium: cpc
  3. Campaign Term: {QueryString}
    Adding this parameter will allow you to track all your keywords in Google Analytics without having to type each keyword manually.
  4. Campaign Content: (used to differentiate ads)
  5. Campaign Name: (whatever the campaign name is)

Example:

http://www.domain.com/?utm_source_=adcenter&utm_medium=cpc&utm_term=mykeyword&utm_content=variation1&utm_campaign=campaign1

For more details, check out this article written by our friends at PPC Hero

Few Suggestions:

  • I recommend you use a unique naming convention to make it easier for you to identify your adCenter campaigns in Google Analytics reports. For example, I want to set up a campaign to market E-nor’s Google Analytics services. In Google Adwords, the campaign name can be g_GAServices and for an adCenter campaign you can name it m_GAServices. Using this naming convention will make it very easy for you to visually identify which PPC system the campaign belongs to.
  • I would recommend you import one campaign to adCenter and allow enough time to test it. Check the results in GA to make sure your URL tagging was thorough. If everything goes smoothly, then start transferring the rest of the campaigns after following the same steps we mentioned earlier.

Have a great day transferring and tagging your campaigns! ;-)