Archive for 2012

Dec 28
2012

Update 1/23/2012 – As the commenters have pointed out you will need to delete the analytics.dat file from the program download in order to authenticate successfully.  Will update blog post/files soon.

Update 1/24/2012 – Link to github - https://github.com/CharlesFarina/Google-Analytics-Cost-Data-Upload–Python-

free-download-upload-cost-click-data-button

As the year closes, I wanted to make you aware of a feature in Google Analytics that has amazing potential.  This will tie in with all of your New Year resolutions around making better marketing decisions.   In October at the Google Analytics Certified Partner Summit we attended, Google announced the new cost data upload feature.  For the first time we can measure the return on investment for all of our paid advertising campaigns.  You can segment and dive into this data to find what aspects of each paid traffic source or the overall campaign are under or over performing and optimize accordingly.  This feature allows you to upload non-AdWords cost data for Bing, Facebook, LinkedIn and any of your other paid traffic sources.  What we are trying to create is the report below:

You can now make decisions on your marketing campaigns based on ROI inside of Google Analytics!  It is very apparent in the above report that we need to reevaluate or do optimization for the cnn.com campaign, since we are making less than what we are spending with an ROI of -1.43%.  This is the type of insight I want to help you find.

Use This Program or an API?

The first thing you should do is check to see whether the traffic source you want to upload cost data from has an API. Many popular services like  Facebook and Bing have an API that you can leverage to save you a significant amount of time and effort.  E-Nor has leveraged this with many of our clients like OEMPCWorld.  If your source has an API, you can use a tool like ShufflePoint In2GA and work with them to establish the connection.  This connection will upload all of your historical cost data as well as upload your new cost data each day.  This means you don’t have to do anything on your end outside of creating/paying for an account with ShufflePoint.

It is very likely that you will also have sources that don’t have an API.  This could be affiliate networks, banner ads, e-mail lists, and the like.  You could also decide you don’t want to pay someone to establish an API connection, so the following instructions could apply to Facebook and Bing as well.  The instructions below will allow you to upload cost data from any .csv files on a Mac to Google Analytics.  These files can be created in Microsoft Excel, Google Docs, iWork, or any of your favorite spreadsheet tools.  I tried to make these as detailed and easy to understand as I could, so that anyone could use it.  The best part about this tool is that it is free and will be a great way to end the year or kick off the new year with new insights.

Disclaimer:  These instructions are for Mac only.  If you are familiar with programming languages, getting it to work on Windows shouldn’t be difficult.  I can also not be responsible if anything breaks or your computer explodes, this is a free tool after all =)

Here are the six steps:

1. Create Project and Obtain OAuth 2.0 Client ID

a. Go to Google API’s page and click the blue “Create project…” button

 b.  Slide “Analytics API” to On

c. Agree to the terms of service
d. Click on “API Access” in the left navigation

 

e. Click the blue “Create an OAuth 2.0 client ID…” button

f. Fill in “Product name” field with “Cost Data Upload Program”.  Leave rest of form blank and click grey “Next” button.

g. For Application Type select “Installed application” radio button.  Leave installed application type defaulted to “Other.”  Click grey “Create client ID” button.

  h. Find and click the “Download JSON” link in the Client ID for installed applications section on the right side of page

2. Download and Install Cost Data Program

a. Place the downloaded “clients_secrets.json” file from step 1h on your desktop.
b. Download the “e-nor cost data upload program” to your desktop.  Select file then download to download entire zip, instead of each file individually.
free-download-upload-cost-click-data-button
c. Unzip the download and make sure it is on your desktop.
d. Drag the “clients_secrets.json” file (step 1h and 2a) from your desktop into the unzipped “e-nor_costdataupload” folder (step 10-11) on your desktop.  Select “Replace” when prompted.
e. Login to Google Analytics and go to the profile you want to upload data to


f. Click “Admin” Button in top-righthand corner
g. Record the provided Property ID: UA-XXXXX-XX
h. Click “Custom Definitions” Tab
i. Click “New Custom Data Sources (Beta)” Button
j. Enter a name, description and select profiles to send data to and click “create”

k. Record the UID

  

l. Open the “e-nor_costdataupload” folder and open the “upload_csv_file.py” file

m. Scroll to the bottom and replace the accountId, webPropertyId and CustomDataSourceID with what you recorded in steps 2g and 2k.  The accountId is the same as the webPropertyId, just with the beginning and end removed.  If you recorded UA-123456-1 in steps 2g.  You will put UA-123456-1 as the webPropertyId and 123456 as the accountId.

n. Save and close the files

3. Installing Google Analytics API files through Easy Install

a. Download the Easy Install files here and place file on desktop
b. Click spotlight in top right hand corner of your Mac and type in “Terminal” and open it.

c. In Terminal type or paste: cd Desktop

d. Type or paste: sudo sh setuptools-0.6c11-py2.7.egg

e. Enter your password and you should see the below message if successful

f. In terminal type or paste: sudo easy_install –upgrade google-api-python-client

g. If successful you will see this message

4. Creating Cost Data Files

There are 17 different dimensions and metrics you can upload, but only 5 are required: cost, impressions, clicks, source and medium.  In the e-nor_costdataupload/October-Cost-Data folder you can find examples of the fields and formatting that is required or view the image below.

You will need to create a file per day for your cost data.  If you want to upload the month of November you will have one file per day of data.  You can create this using your favorite spreadsheet software (Excel, iWork, Google Docs, etc).  The only requirement is they have to be saved as “Comma Separated Values” which are the .csv file extension.  There are templates/examples in the cost data program provided.

5. Uploading Cost Data

You will now be uploading a cost data file.  You need to first create and save the file as explained in step 4.  We will now upload one day of data using the following command: ./upload_csv_file.py {yyyy-mm-dd} ~{cost-file-location}

If we are trying to upload the example files included with the program we would enter the following in terminal:

a. Open Terminal and type or paste: cd Desktop/e-nor_costdataupload
b. ./upload_csv_file.py 2012-11-01 ~/Desktop/e-nor_costdataupload/October-Cost-Data/2012-11-01.csv

6. Viewing Cost Data in Google Analytics

This is the hardest part of all!  You will need to be patient and wait for up to 12 hours to see the cost data appear in Google Analytics.  In my experience on average it took about 30 minutes.  You will find it in the Traffic Sources Section as “Cost Analysis”.  You can also create custom reports to add in metrics such as revenue, transaction and to apply various advanced segments or filters.

Need Help With Google Analytics? Click Here

Closing Thoughts

I love this new feature, but as you can tell if you aren’t leveraging an API tool it can be quite a bit of work to get the data into Google Analytics.  Two improvements I have planned are first to have a way to batch upload buckets of files at one time and also for a script in Excel to create multiple files from a master spreadsheet based on date.  Ideally, I would like to be able to create one spreadsheet with all of the dates/data I need and have the program parse and upload it from memory.  The source code for the program is given to you, so I encourage one of you to do it and let me test it =)

Related Posts:

  1. Google Cost Data Announcement
  2. Cost Data Development Goodies
  3. E-Nor / OEMPCWorld Use Case
  4. E-Nor Cost Data Announcement 

 

Nov 21
2012

Turkey Google Analytics
We have been hard at work over the past few months doing what we can to share analytics tips, best practices and the latest from the trenches relevant to the measurement industry and those on their road to becoming analysis ninjas :) . We have had the pleasure of connecting with some influential media outlets and thought it would be beneficial to share some of our recent published pieces with our blog followers. Feel free to click through these links to review the entire piece.

Take a Moment to Get Feras’s M.O.

E-Nor’s Co-Founder and Principal Consultant, Feras Alhlou was recently featured on MO.com, a website highlighting entrepreneurs from all industries and all around the world. This online publication examines what makes entrepreneurs tick and shares with readers their habits, strategies and business philosophies. Feras’s feature begins with a quote that encapsulates his drive to make E-Nor successful, “Delivering and measuring results, then sharing those results with our clients, along with demonstrating the positive impact on their bottom line was (and still is) very satisfying to me.”

Web Marketing Today

A lot of what E-Nor does day-in and day-out is focused on web marketing today. So what better place to provide editorial content then a publication titled just that! Web Marketing Today provides articles, video and webinars on current industry-related topics such as Advertising, Analytics & Testing, Lead Generation and more. E-Nor contributes material relevant to our analytics consulting services that Web Marketing Today’s readers are interested in learning more about. Check out Analytics in an Hour, our four-part series on Understanding Google Analytics, Google Analytics Real Time: Instant Analysis and our most recent article, Using Google’s In-Page Analytics.

E-Nor on the Google Analytics Blog! Campaignalyzer and Cost Data Import!

CampaignAlyzer- Our first feature on the Google Analytics blog was for our tool, CampaignAlyzer, which was the proud winner of the Social Media Favorite Award at the latest GAUGE conference held in Boston.

The competition was fierce, but CampaignAlyzer, a web-based solution that acts as a central repository platform where organizations can store their marketing campaign values in one database, caught the love of the audience and social world! The application streamlines campaign tagging into a process that is efficient, timely, accurate, adaptive, value-added and business critical.

Cost Data Import- Ever wanted to measure return on investment from multiple digital channels? Import data from multiple channels and review them in a custom report for cost analysis of traffic sources. See how all your digital marketing channels are performing compared to each other, so you can make better decisions about your marketing programs. E-Nor was featured on the Google Analytics Blog as a partner who implemented the cost data import successfully for a client (OEMPCWorld).

Timely Analytics for the Holiday

The PR team at E-Nor always tries to keep content timely and current, which is why we released an article just this week on Data Analytics for a Profitable Holiday Season through Independent Retailer’s online publication. This article provides valuable information to retail store owners and marketing managers on what and how to measure digital data just in time for Black Friday and Cyber Monday. We shared tips, suggestions and resources to ensure you have a profitable holiday season.

Talk About Analytics

Feras spoke on a number of different occasions this fall, one of which was at the Conversion Conference last month in Fort Lauderdale, Florida. As a speaker at the event, Feras touched on the topic of Big Data’s Perfect Storm: Actionable Customer Insights from the Cloud. Here, conference attendees learned about the “magic powers” of Big Data and data integration to provide the 360 view of customers and stitching data from multiple sources (campaign costs, CRM, web analytics data) to produce insights on reducing lead acquisition costs and overall cost per qualified lead.

E-Nor was featured on PUNCH Media & Marketing Made Easy radio show 1220 a.m. KDOW, The Wall Street Business Network, where Feras spoke on the topic of Web Analytics & Marketing Optimization. Listeners gained knowledge on measuring online marketing activities with email marketing campaigns, website offers and social media measurement. (Archived episodes aired October 6, 2012.)

A brief talk on Quantitative and Qualitative Insights was also posted on Webmaster Radio earlier this month. Feras spoke on how to uncover and diagnose conversion problems.

We have several other editorial pieces in the works, so watch for E-Nor popping up the media or at an upcoming industry event!

Leave us a comment if you have any feedback or suggestions on future topics.

Happy Reading and Happy Thanksgiving!

Oct 30
2012

Disparate data sources are common and problematic when trying to integrate and analyze all relevant marketing and business metrics into an impactful executive dashboard that trends data over time and gives insight to the client. In order to help combat an issue such as this, and as just announced on the official Google Analytics blog, E-Nor recently participated in early beta with the Google Analytics team and our partners at ShufflePoint, which developed the feature In2GA on their existing platform.

google-analytics-custom-data-import

Fig 1: Client’s Adwords Data and Date have been blurred out.

E-Nor brought long-time client OEMPCWorld into this exciting development to help them overcome the stumbling blocks of varying data sources. OEMPCWorld Founder and President Michael Rosito shared:

“Using the ‘In2GA’ cost data import tool from Shufflepoint, enables E-Nor to analyze the performance of our paid search channel more efficiently.This translates into quicker insights comparing campaign metrics, ad effectiveness, and keyword performance at one glance instead of logging into multiple systems. Any application or feature that streamlines data collection for analysis, ultimately impacting the bottom line positively, is welcomed. Thanks for the continued innovations and look forward to more.”

In2GA is an extension to the ShufflePoint report automation platform which supports automated, scheduled transfer of ad performance metrics from ad platforms such as Bing Ads and Facebook into Google Analytics via the Cost Data Import feature. This awesome new capability was just announced at the Google Analytics Partner Summit yesterday. It will be rolled out over the next month.

Contact one of our Google Analytics Data Integration Specialists to learn more about leveraging this new feature!

Oct 29
2012

Universal Analytics - Google Analytics Parterns Summit

Today at the Google Analytics Summit, product sessions began with the announcement and introduction of Universal Analytics. These new capabilities will help users integrate their own data into Google Analytics, across multiple devices (including offline!) and allow for a complete 360 degree overview of their entire marketing through this single portal.

Today, marketers are relying on multiple channels to convey and monitor their marketing efforts. With the introduction of Universal Analytics, the task of measuring these efforts is made simple. Now, you have the ability to see the effectiveness of advertising campaigns, sales, retention, etc. in one program, thus giving you a more clear insight into customer experiences.

Universal Analytics is offered through the new Google Analytics Measurement Protocol. This new protocol allows you to send your own digital customer data directly to your Google Analytics account, and shows how users interact with your brand through various platforms like laptops, tablets, smartphones, etc. It also accepts the integration of mobile data from Google’s already developed Mobile App Analytics tool. Another benefit of Universal Analytics is the ability for cross-channel measurement that lets you sync your own data from various marketing channels, thus showing the relationship between the channels that drive conversions and sales. You too can customize the metrics you want leveraging this data integration and develop key reports from this data.

Beyond The Web (and Mobile and Social) Analytics Capabilities:

Universal Analytics

  • Much simplified code and usage of client-side cookies
  • Transition from session based measurement to true visitor measurement
  • Ability to upload your own user ID data (e.g. from CRM systems)
  • Custom Dimensions: ability to upload and associate external data with your GA data

Want more information and benefits of Universal Analytics? We have been beta testing some of these features, so let us know and will be happy to discuss how we can help you leverage these capabilities to impact your business.

And stay tuned to the E-Nor blog for more information about this and other Google Analytics announcements coming this week!

Oct 05
2012

Last evening wasn’t just the evening of the first presidential debate of the 2012 election, it was also the first-ever GAUGE Hacknight & Google Analytics Application Showcase at the Boston 2012 GAUGE conference.

We were honored to present our campaign tagging application, named “CampaignAlyzer”, in the event along with other great companies and products and we were humbled to have taken home the Audiences’ Choice Award!

Products participated in the event:

Judges:

Our Marketing Analyst, Charles Farina, did a great job presenting and demoing the tool to the conference audience whom generously granted us their trust at the end of the presentations.

About CampaignAlyzer:

CampaignAlyzer is a web-based application that acts as a central repository platform where organizations can store their marketing campaign values in one database. Marketing agencies and digital marketers across an organization now have the ability to collaborate in tagging various online and offline campaigns, and ensure consistency in their campaign tagging.

Main Features:

  • Bulk Campaign Management: Ability to import and export campaigns from and into Excel, CSV and tab delimited files
  • Attribution Model: CampaignAlyzer provides the option to attribute the online conversions to the very first campaign or the most recent one
  • Analytics-Tool Agnostic: This application has the flexibility to use any campaign tracking variables in addition to the default Google Analytics UTM parameters
  • URL Shortener: CampaignAlyzer utilizes the Google URL shortening service goo.gl for easy URL sharing and distribution across social media and other marketing channels
  • Role-Based Access: CampaignAlyzer allows account owners and administrators to easily set up any number of users and grant them the account access privileges desired. Users are either 1) administrators who have full access to all campaigns and account settings 2) editors who can add, remove and edit campaigns or 3) read-only users who can simply view reports.
  • Easy Access: We understand that users of CampaignAlyzer are power users of Google Analytics and they already have a Google account to sign in to their Analytics Account. We also understand that they might not be interested in adding a new username and password to their already long list of account login credentials. Keeping this in mind, we have designed the app to allow users to sign in to CampaignAlyzer using their existing Google accounts.

To learn more about CampaignAlyzer:

Oct 01
2012

Google has done it again! They’ve added yet another product to their already outstanding digital marketing suite. Introducing Google Tag Manager, a new powerful tool that allows you to deploy marketing tags onto your website in a matter of minutes, rather than days or weeks. And E-Nor is on the forefront of this exciting program, being one of the Google Analytics Certified Partners who are approved Google Tag Manager Specialists. Our staff has gone through rigorous testing and review to earn this certification, and be able to provide this highly beneficial tool to our clients.

Tag Management Systems (TMSs)

As most of you are already aware, Tag Management Systems (TMSs) provide an easier way to implement tags throughout a website. Rather than hassling the IT department to add specific tags in either HTML or Javascript (which we all know can take days, weeks, even potentially longer depending on how often you pester your IT personnel :) ), it can be done by adding a small snippet of code to your website. The Google Tag Manager admin interface automates the placement and management of digital marketing vendor tags, thus making the process more efficient, saving both time and money.

Google and Third-party Tags

Tag Manager
The Google Tag Manager program supports a variety of Google and third-party tracking of marketing and management tags, which provides accurate and dependable data you can trust. Currently, the following tags are supported:

  • Google Analytics
  • Adwords conversion tracking
  • Adwords Remarketing
  • Doubleclick
  • Custom Image
  • Custom HTML

While new predefined tag types will be added, the custom tags above allow admins to include additional javascript tags from other tools as well.

It allows users to run campaigns on their schedule, is easily adaptable to current digital marketing tools and gives you confidence in the data you are gathering online. Google Tag Manager is fast and reliable, intuitive and is easy to use.

E-Nor Offers Google Tag Manager Consulting

E-Nor is already a certified partner with a number of Google Analytics products, and the new offering of Google Tag Manager is just another way we will help our clients get the most out of their digital marketing. E-Nor will develop the planning, process and strategy needed to properly deploy the Google Tag Manager tool. By utilizing our years of analytics expertise, complemented by our new status as a Google Tag Manager specialists, it shows that E-Nor continues to diversify service offerings to enhance our client’s agility in effectively measuring and improving digital marketing campaigns. This unique combination demonstrates our commitment to staying on the leading edge of industry advancements, and we are excited to offer this new service.

To take advantage of the Google Tag Manager (GTM) for your organization, contact one of our specialists.

Useful Google Tag Manager Resources

Happy Tagging! :)

Sep 24
2012

E-Nor is expanding! We are pleased to announce the opening of our newest office in Tampa, Florida. Starting this week, our new location will service the analytics and marketing optimization needs of E-Nor’s clients in the Tampa Bay area and Southeastern United States region. Operations will be led by Principal Partner, Bilal Saleh. We recently sat down for a Q&A session with Bilal, and wanted to share this exciting news with our customers, friends and community.

Q: Tell us a little bit about your background.

A: Well, I’ve been fortunate enough to have had the chance to work on cutting-edge technologies with the brightest engineering minds in the industry. I am also fortunate to have worked with visionary marketers pushing disruptive services and business models.

My career began as a software engineer developing chip-level communication protocols for one of the early voice response systems in the industry. I then progressed through various leadership roles including engineering management, business unit head, and then general manager. I established a business unit responsible for engineering, marketing and selling a service delivery platform for developing, deploying and managing mobile applications, which was a major shift in my career. That’s when I started my MBA at Kellogg. At that time, I handled B2B and C2C marketing, business intelligence, data-driven product positioning and pricing, and the mobile applications eco system. I also created business models for service providers and app developers to monetize mobile applications and content, and handled sales funnel management – lead generation, tracking, and nurturing in an extremely complex and competitive telecom environment.

Q: You have been granted three US patents, that’s quite impressive, what did it take?

A: Being a part of a team solving problems at the industry level and shaping the global standards puts you in a unique position that really gravitates you towards innovation. I remember my first patent: I was working late with a colleague, drafting a proposal for one of the T1P1 standards groups and we came up with a simple solution to a complex problem without adding complexity to the network. After brainstorming the solution on the whiteboard, we both looked at each other and said, “This is a patentable idea!” We stayed up all night and drafted the patent application which was granted in less than a year.

Going through the patent filing process is exciting. We had to sell the idea to an internal committee consisting of some of the brightest engineering minds, marketers and, of course, patent lawyers. That was a humbling experience for me.

Q: You have traveled the globe consulting and advising some of the most well-known brands.  This is a clear benefit to E-Nor’s customers, share a little of your global experience?

A: Remember, when you are a young and enthusiastic software developer, your world evolves around solving technical problems. When you leave the lab and start talking to customers and listening to their pain points, you quickly realize that technology is just one piece of the puzzle and you start to understand the big picture. Your mindset changes and you start seeing technology as an enabler used by business leaders to achieve economical value for their shareholders.

The fact that I worked with some top global brands/tier-1 service providers to solve business problems using technology, and was exposed to a mix of culturally- and technologically-diverse customers was a big plus. That exposure not only enriched and shaped my view of the role of technology in achieving business goals, but also helped me understand and appreciate my customers’ pain points and focused my energy on developing business solutions. This shift in thinking and mindset forced me to be even more analytical and data-driven, not only from an engineering perspective, but also from a marketing and business intelligence perspective, where deriving insight from all the data one has is a critical factor for success. I think this particular aspect of my experience will enable me to understand our customers’ business objectives and pain points, and to develop practical solutions that achieve measurable results.

Q: What is your vision for the Florida office?

A: E-Nor is a trusted consultant throughout California and beyond. I hope to be able to leverage the company’s expertise and brand, and expand it to the business community in the Tampa Bay area and the whole Southeast. I plan to grow our healthcare and tourism segments, oh, and beat the California office in YoY growth!

Q: As one of the pioneers in the mobile industry, where do you see mobile going?

A: There are a number of studies projecting that the mobile device will become the number one device for accessing the web. Putting this in perspective, and in the context of global brands that are not confined to any specific geographies, you can quickly realize that the volume and variety of data these devices will generate is mind boggling. Being a veteran of the mobile industry and having helped global service providers in developing their mobile applications strategies and business models gives me the ability to look at mobile data in a more meaningful way. For instance, understanding how the location of a consumer influences his/her browsing behavior and purchasing decisions gives a deeper insight into his/her needs and intents. Browsing on a small screen and using touch instead of clicks also influences a user’s web interaction behavior. Understanding these subtleties in user behavior and their impacts on buying decisions will be a fascinating and exciting problem for marketers to solve. We need to be able to decipher “big data” and make sense out of what consumers are looking for.

Q: You have adopted the E-Nor analytics framework and are helping businesses in Florida leverage data to make better business decisions. What are the major marketing and analytics needs you encounter when working with businesses?

A: Businesses need to be discovering how much valuable and insightful data they have at their disposal and figure out to how to leverage it to make more educated decisions. They should replace the guesswork with a data-driven understanding of their customer’s behavior, which ultimately leads to better marketing and business decisions. Business leaders should also develop an understanding of what they are doing well or not so well , i.e. why they are spending too much money on marketing but not realizing great returns. Basically. just help them know what they do not know when it comes to digital analytics!

Q: On the personal side, Feras said that you do two hours of cardio every morning… is that true?! :)

A: Well, that must have come from Feras, he is raising the bar! I think he is referring to my challenge to my 20-year-old nephew 10 years ago, to do two hours of cardio and burn 20 calories a minute. I do not recall who won the challenge! ;)

Seriously though, starting my day at the gym gives me the energy and the focus I need throughout the day. My 30-minute cardio is the best time to organize my thoughts and plan my day.

Thank you Bilal for this interview, and welcome on board!! For more information on E-Nor’s Southeastern U.S. market, contact Bilal Saleh at (408) 988-0003 ext. 210 or Bilal(at)E-Nor(dot)com.

Aug 30
2012

Normally a new chapter of an organization takes some time (years in some cases) to catch up and be able to compete with other established chapters within the organization. Nevertheless, there is an exception to this rule and that’s if the new chapter was established in the Bay Area — you would have to expect the best no matter how big or small the event is and no matter where the bar was set by the other sister chapters.

Yesterday, the digital marketing and digital analytics industry experienced a state-of-the-art symposium organized by local DAA members (forming the soon to be the official DAA San Francisco chapter). The symposium was titled “What’s Next? – The Future of Digital Analytics” and was attended by almost 200 professionals who had the opportunity to listen and engage with 18 top-industry leaders.

For those of you who missed it, here are some highlights of the event:

 

<Session 1> Localization, Social Media & Mobile </Session 1>

 

My favorite presentation was by Jarah Euston of Flurry who delivered an awesome talk about the use of mobile apps in our daily life and how marketers through mobile devices can deeply understand their consumer’s behavior.

<Session 2> Big Data </Session 2>

 

The 7 Myths of Big Data:

<Session 3> Career Development in Digital Analytics </Session 3>

 


…and before we leave we have to take an E-Nor group picture :)

Thank you!

I would like to extend my sincere thanks to the planning team and the DAA staff for the efforts they put into planning the event. While I might not be aware of the amount of time they spent to make this event a successful one, every attendee (including myself) can tell from the end result that a lot of sacrifice was put forth to make this happen.

Planning Team:

  • Charles Davis, Blast Advanced Media
  • June Dershewitz, Apollo Group
  • Auria Moore, Ensighten
  • David Rogers, ConvertClick
  • Krista Seiden, Apollo Group
  • Feras Alhlou, E-Nor

Finally!

Aug 24
2012

Digital Analytics Association Logo

Are you interested in the future of digital analytics? So are we! That’s why E-Nor is excited to be participating in the upcoming Digital Analytics Association (DAA) 2012 Symposium in San Francisco. The event takes place Wednesday, August 29th at the Mission Bay Conference Center, and is focused on What’s Next – The Future of Digital Analytics.

This in-depth, half-day symposium features industry leaders on topics such as Localization, Social Media and Mobile, Big Data, and Career Development. Learn about what’s working now in digital analytics and what’s to come. Explore how organizations are overcoming the challenges of today to better the future of digital analytics tomorrow.

Our fearless leader, Feras Alhlou ;) will share his thoughts on the topic of Finding and Developing Talent. He is sharing practical tips on how to nurture your future analytics rock stars. Feras will be rounding out the symposium with other industry leaders who are presenting in the Career Development track. Following these informational presenters and a panel discussion, the event will close with a networking reception and sponsor showcase.

We’re certain this symposium will provide relevant and practical insights along with the opportunity to mingle with like-minded individuals on hot topics in the digital analytics world. Registration is still open for this affordable, local event. But don’t delay! The DAA’s What’s Next – The Future of Digital Analytics Symposium is just days away!

And last but not least, we want to extend a BIG thank you to the local DAA volunteers and the DAA staff for planning this event, and to all the sponsors for their support and commitment.

 

Jul 30
2012

The Google Analytics Blog is always a great source for the latest and greatest features, capabilities and tips that Google Analytics has to offer. Well, last week has been no exception when it comes to dishing out the info on new things happening and what’s to come. At E-Nor, we stay abreast of these announcements and think it’s important to share the wealth of information with our customers and followers. Here is an overview of last week’s Google Analytics Blog posts:

Content Analysis – The Perks of Page Values

Google recently re-introduced a feature that can help users understand the value of content with a new metric titled Page Value (for those of us who remember the $index metrics, you will like PageVlaue). This feature can help you better understand which pages within your site drive the most conversions and revenue. With Page Value, it comes down to a measurement of influence; pages with a high Page Value are more influential than those with a low Page Value. This new metric provides you with added insight into specific pages within your site. Or, if you’re interested, calculating a group of pages, can be determined as well.

Page Value is calculated using the value of transactions and goals. Simply define a goal, assign it a value and monitor away! You can begin the process by going to the Content > All Pages report and look for the Page Value column on the right. Here’s the formula for how the Google Page Value is calculated:

Page Value = (Transaction Revenue + Total Goal Value) / Unique Pageviews for the page

Page Value won’t provide you with total transaction and goal revenues for your entire site, but it does provide some added metric information within your chosen pages.

As part of this recent blog post, Google also provides a couple of hypothetical visits to give you a better understanding of how Page Values are determined. In addition, the post goes further into helpful tips on how to get your Page Values started and working for you.

Bettering Bounce Rates

One important metric for digital marketers and web analysts has always been bounce rate. We want to know when a visitor is coming to the site, and leaves. We want to know why they leave so quickly, and so on. With Google Analytics we can monitor this key metric, and now have the added ability to make adjustments to the tracking of bounce rates, and in turn, better understand them.

Bounce rates help evaluate traffic quality. To better gauge visitors behavior, and the overall quality of their visit, Google Analytics offers the ability to manipulate these metrics through “adjusted bounce rate.” This is done by making a minor tweak to your Google Analytics code which allows for a predetermined amount of time (set by you) to indicate whether a visitor has “bounced” or should be counted as an event. So even though this visitor may not have gone to any additional pages on your site, they can be counted as an engaged visitor (blogs are good candidates to apply this new feature to, since many visitors come to read a post and then they are likely to leave).

To see the Google Analytics code needed to perform this adjustment, check out the recent GA blog post. The blog post also touches on other factors you need to be aware of in how this “adjusted bounce rate” may affect the volume of hits your site sends to Google Analytics (and go over the 10M monthly limit for non Google Analytics Premium accounts).

Re-connecting Through Remarketing

Another exciting announcement on the Google Analytics blog was posted last week about an easier way to re-connect with visitors through Remarketing with Google Analytics.

The Google Analytics blog also recently announced a simpler way to re-connect with your website visitors which highlights a new program that will be launched soon in beta format. Remarketing with Google Analytics can help re-engage visitors by taking analytics data already gathered and tailor ads and messaging specifically for them. Now you can leverage this feature directly from within GA without having to add yet one more tag to your site (and your IT team will love you even more :) ).

According to the Google Analytics blog, Remarketing with Google Analytics is expected to be rolled out by the end of the summer and will be available to users who are account administrators with a linked Google AdWords account.

What To Do Next?

So there you have it. Three great opportunities provided by Google Analytics on how to better track bounces, target your advertising message to be a better fit and empower your content analysis with value to pages.

Check out these features and give us a call if you have any questions or comments.