Archive for March, 2012

Mar 27
2012
© San Francisco Museum of Modern Art
© San Francisco Museum of Modern Art

E-Nor announces a Google Analytics Case Study with the San Francisco Museum of Modern Art SFMOMA.  A pioneer in the online space, SFMOMA.org launched their website in 1995. Since then the museum has established a comprehensive online presence offering over 9,000 works of art via the website.

SFMOMA needed guidance on measuring success and reached out to E-Nor for assistance:

© San Francisco Museum of Modern Art, Photo by Henrik Kam

© San Francisco Museum of Modern Art, Photo by Henrik Kam

 

“User engagement and consumption of content were two challenges for SFMOMA. E-Nor planned and instrumented a robust Google Analytics configuration and reporting framework which delivered exactly the insights we need to continuously assess how our site’s content is being consumed.”

— Dana Mitroff Silvers, Head of Online Services, San Francisco
Museum of Modern Art 151 Third Street  San Francisco, CA 94103 (415) 357-4000

 

 

 

 

Accomplishments:

  • Increased measurement accuracy by 15% – enabling true data driven decisions
  • Deep insights into user engagement with content now drive site optimization decisions
  • Able to correlate the most popular exhibitions for each marketing campaign

Download the case study here. We’d like to thank SFMOMA, Dana Mitroff Silvers and our Google Analytics Account team. It has been a pleasure working with Dana and SFMOMA.

It is E-Nor’s honor to offer discounts to non-profits. Please let us know of a non-profit you would like E-Nor to support in 2012. As a SFMOMA corporate sponsor, we have free passes to the museum, so let us know if you are in the area and would like to visit the latest exhibits!

Mar 27
2012

Today is the second last day to buy Urchin Software.  Google will stop issuing licenses tomorrow, Wednesday March 28, 2012, at noon PST.

Reasons to buy Urchin 7:

  • Great complement to Google Analytics and other web analytics tools.
  • Loved by IT teams for its easy configuration and by marketers for its useful reports.
  • Works with intranets and sites that cannot send visitor data outside the company.
  • Allows for tracking of individual visitors.
  • With the ability to export data by CSV, you can combine visitor data from Urchin with other tools like Salesforce and ecommerce systems to look at the big picture.
  • Scales well with computer system power.

We will continue to support our Urchin clients with training, reporting, and analysis. If you have a previous version of Urchin, you can upgrade to Urchin 7 with credit for any amount you have already paid.

If you have any questions, now is the time to ask.  Send us a message or give us a call at (866) 638-7367. Get your copy of Urchin software before time runs out!

Mar 20
2012

Do you know which social media channels impact your ROI? Wonder no more!

Today Google Analytics announced a new set of Social reports within Google Analytics which takes us from the social conversations to the impact on our investments. This social reporting suite  delivers marketers the final puzzle piece to make informed social media decisions based on results. Finally the social engagement and impact metrics we have all been waiting for!

The reports are based on pages or content social media visitors access during their visits.  The above report gives a macro view into  how social media delivers or does not deliver value based on outcomes. We can quickly see in the overview report a high level picture of social value.

Digging a little deeper, we want to see how each social channel is measuring up and contributing to conversions. Thus we turn to the Social Sources report. By Social Source we are able to track the conversions by social media source and the conversion value associated with each.  These reports will be available under the standard reporting tab.

A couple of Details:

The social reports are based on participants in the Social Data Hub.  These reports will be rolled out in the next few weeks, so keep checking back and share your thoughts with us as you gain access to the social ROI insights!

Included reports are:

  • Overview Report: see your social performance overview
  • Conversions Report: see your goals and how being impacted by social media
  • Social Sources: see how visitors behave differently between social souces
  • Social Plugins: see which content is being used socially
  • Activity Stream: see offsite social activity in Google Analytics