Archive for 2012

Mar 20
2012

Do you know which social media channels impact your ROI? Wonder no more!

Today Google Analytics announced a new set of Social reports within Google Analytics which takes us from the social conversations to the impact on our investments. This social reporting suite  delivers marketers the final puzzle piece to make informed social media decisions based on results. Finally the social engagement and impact metrics we have all been waiting for!

The reports are based on pages or content social media visitors access during their visits.  The above report gives a macro view into  how social media delivers or does not deliver value based on outcomes. We can quickly see in the overview report a high level picture of social value.

Digging a little deeper, we want to see how each social channel is measuring up and contributing to conversions. Thus we turn to the Social Sources report. By Social Source we are able to track the conversions by social media source and the conversion value associated with each.  These reports will be available under the standard reporting tab.

A couple of Details:

The social reports are based on participants in the Social Data Hub.  These reports will be rolled out in the next few weeks, so keep checking back and share your thoughts with us as you gain access to the social ROI insights!

Included reports are:

  • Overview Report: see your social performance overview
  • Conversions Report: see your goals and how being impacted by social media
  • Social Sources: see how visitors behave differently between social souces
  • Social Plugins: see which content is being used socially
  • Activity Stream: see offsite social activity in Google Analytics

 

Jan 20
2012

You don’t want to miss out on these upcoming analytics training and networking events, which are coming to the San Francisco Bay Area in March. We have some promotional codes for you to use when you register and we encourage you to take advantage.  It will be an amazing opportunity to meet some of the greatest minds in the analytics and optimization industry, listen to success stories, share your thoughts with vendors and consultants and network with practitioners.

eMetrics Marketing Optimization Summit - March 4-9, 2012, San Francisco, CA

Leveraging Customer Data to Drive Business Strategy
The eMetrics organizers describe the conference (and we totally agree) as: “Eleven years of finding the best and brightest to deliver the wit and wisdom of marketing analytics means every session is insightful and impactful.”
Many of us here at E-Nor will be attending and our own, Feras Alhlou, will be speaking on a couple of topics:

Register here for the eMetrics Summit and use this promo code for a 10% discount:  EMOSSPEAK

Google Analytics Users’ Great Event (GAUGE), March 8-9, 2012, San Francisco, CA

This two day conference features one day of user group meetings and one day of training workshops. You can attend one day for $445 or two days for $795, a savings of up to $200 off the full conference price. Go to the GAUGE website for more information!

E-Nor is a co-sponsoring organizer and a partner presenter so come out and meet us!
Register here for GAUGE and use this promo code for a 15% discount:  ENGASF1215

We look forward to meeting you at these events!