Archive for the ‘ebooks’ Category

Mar 07
2014

google-analytics-guide-thumb
Download eBook!

Implementation, configuration, and reporting are not our final objectives in using Google Analytics.

What are our final objectives? Creating a better experience for our end users and generating greater value for our organizations. But there are many aspects of implementation and configuration that we need to get right, and many hidden reporting gems that we need to seek out, before we can get to insight, data-driven action, and measurable improvement.

This Google Analytics guide is designed to be concise but also fairly comprehensive, and at least a starting point for all major considerations for your Google Analytics deployment (on websites – app tracking is not covered specifically). You can read it from end to end as a technical overview, or you can focus on individual topics. In either case, we hope you find the guide useful. Please let us know what you think!

Jan 22
2014

Click here to download the ebook!

Tips! Getting customers through your website’s metaphorical doors is a tough mission! But keeping those visitors engaged once they’re on your site is an even tougher challenge. How do you leap these hurdles and create a site that customers both enjoy visiting and want to keep coming back to? This is a question all marketers and web analysts would LOVE to know the answer to. Unfortunately, it isn’t something that is easily determined with a one-size-fits-all answer.

So how do you measure your visitors’ engagement?

Ready for blast off?

Download our new eBook “Tracking Product Journey from Carting to Purchasing – 15 Secrets To Perfecting Your Online Store!” to learn about:

  • The top engagement metrics for each step of the purchasing cycle:
    • Viewing to Carting
    • Carting to Buying
    • Buying to Buying More
  • How to architect and implement a measurement solution using Google Analytics as a measurement platform.
  • How to analyze the data collected for the different users’ segments.
  • This eBook also can be used as an unofficial guide to a best practice implementation of Google’s Universal Analytics.

Don’t forget to read through to the end — I’ve included few take home action items :)

I hope you will enjoy this book as much I did putting it together. Alright my fellow data ninjas, let’s have some fun!