Archive for the ‘google analytics training’ Category

Oct 30

Eric Fettman, E-Nor’s Analytics Trainer and Coach, recently completed instructing Digital Analytics at New York University’s School of Professional Studies. The course, which met once weekly for four weeks, was designed to provide a conceptual foundation for data-driven decision making and to teach specific skills within Google Analytics and supporting tools. As a final assignment, participants submitted development plans that outlined real-world optimization opportunities and performance targets.

“The course was designed to focus on analytics for conversion optimization,” Eric shared. “It was very interesting to learn about the different paths that led the participants to analytics and to see the many thoughtful and practical ways that they incorporated their new skills into their development plans. I’m confident that they’ll now be in a stronger position to use quantitative analysis, and also qualitative inputs, for driving and measuring improvement.”

Eric is looking forward to his next Digital Analytics class at NYU, scheduled for Oct. 31-Nov. 2, and hopes to conduct additional classes in upcoming semesters.

E-Nor is committed to eduction and professional development. E-Nor’s principal partner Bilal Saleh serves on the industry advisory board of St. Leo University. In addition, E-Nor has supported the measurement and optimization needs and advised some of the most recognized educational institutions including Harvard, MIT and Stanford as well as leading organizations such as ProQuest and Pearson.

Feb 12

E-Nor International Trainings: Dubai, Feb 16th and 17th, 2014

dubai-skyline-camel-2E-Nor’s clients include some of the top brands around the world and our consultants travel the globe, conducting digital analytics trainings from the United States to Latin America, Europe and the Middle East.

Our Dubai workshop will help you leverage one of the most powerful digital analytics tools in the world, Google Analytics.

Learn how to understand your data, identify insights so you can accurately optimize your digital marketing channels. And not only understand “how” to use the tool, but our instructors have years of experience and will go through the best practices that will not only ensure you’re using it properly, but in the best and most efficient ways and strategies as possible.

Finally, but most importantly, translating your objectives to measurable outcomes; attributing visits, goals, events, likes, retweets, mobile to sales, etc, is instrumental for creating a winning digital marketing measurement and optimization strategy.

When: Feb 16th and 17th, 2014
Where: Al Manzil Downtown, Dubai
Register Now
Speakers include:
Eric Fettman, E-Nor Analytics Coach and Trainer (Founder of )
Roberto Croci, Google Analytics, South East Europe, Middle East & Africa
Andy Abbar, Managing Director,,

We look forward to seeing you there!

Nov 18

A Commitment to Your Long-Term Success

If you search for “google analytics training course” on the Internet, you’ll find many options to choose from.  So why did we launch our Google Analytics Training Courses? What’s different about our program? How do we stand out?

1. “Office hours”.
For a minimum of six months after the training dates, participants will be able to speak directly with the instructor during scheduled “Office Hours” at least several times monthly, in an online session or open conference call, to review any aspect of their analytics, marketing, or development work.

Eric Fettman Google Analytics Training

2. Interactive, hands-on classroom sessions.
Participants will work in a live Google Analytics account (which we will provide if you don’t already have access to one), and there will be exercises, short quizzes, and active participation throughout the training sessions to reinforce the lessons.

3. A big-picture, real-world approach.
We’ll cover all the nuts and bolts of implementation, configuration, and reporting, and we’ll remain focused on real-world business needs, technical requirements, and ROI. We’ll also study important related topics such as A/B testing, usability testing, and the intersection of analytics and search engine optimization – all to build your conversion optimization skill set.

4. Optional three-month development plan and final test.
If you complete all three days of the main training track, you can optionally submit a personal, three-month analytics development plan (up to two weeks after training) for review by your instructor and take a final exam (up to one month after training) to validate your learning. After three months, you and your instructor can evaluate your progress and discuss next steps.

Register for our Google Analytics Training Course.


Here’s what some of our graduates have to say:

Eric Fettman is a rock star GA guy! He has made understanding analytics very easy. He has instilled confidence in every student to take on creating custom reports, dashboards, safely create filters, use Google Tag Manager and master the E-Commerce functionality of Google Analytics, yay!…Bottom line: Get your butt over to E-Nor’s site and see when and if Google Analytics training is coming soon to a location near you. -Nancy Wigal, Search Engine AcademyRead More

Eric Fettman, Google Analytics University instructor and coach, offers his perspective:

“The whole point of Web analytics is to make a measurable, bottom-line difference through action. Google Analytics is a powerful tool, but it’s used mostly for passive reporting that doesn’t really drive improvement. This course is designed to provide a practical and comprehensive foundation for meaningfully improving visitor satisfaction and steadily increasing purchases, lead generation, or whichever key performance indicators you have identified for your website. It’s important to me that every participant go back to work eager and fully able to use Google Analytics in a way that makes a real impact. And I’ll be there to support them long after the classroom training – that’s just the beginning.”

Our Training vs Analytics Academy

If you’re just starting out with Google Analytics, definitely check out the Analytics Academy, they provide some good foundational skills. But here are some things that separate our trainings:

  • E-Nor’s course provides a uniquely focused immersive, interactive, and supportive learning experience.
  • Previous participants have greatly enjoyed the exercises and quizzes that we complete together throughout the training.
  • We help you formulate your own strategy for analytics and conversion optimization, and provide countless practical, actionable tips that you can apply immediately.
  • We alert you to specific pitfalls to avoid and explore GA features that are critical but hidden or hard to understand.
  • We make the technical topics understandable even if you’re not approaching analytics from a technical background.
  • We review Content Experiments step by step so you can set up your own A/B test within GA.
  • We go beyond analytics to explore usability testing, as well as web optimization as part of a broader framework for customer focus and quality management.
  • You have many opportunities for one-on-one discussions with your instructor during breaks and particularly during the designated Q&A session that concludes each day of training.
  • If you participate in the three days of the main training track, you can work on a personalized 3-month development plan with your instructor and take advantage of coaching support for a minimum of six months after the training. Our objective is for you to apply the classroom lessons so you can drive your analytics and optimization program in a practical and measurable way, and we’re there to support you in your effort even after the formal training ends.
  • We provide breakfast, lunch and refreshments. :)

Training Locations

Looking for a training in your area? Here’s a list of cities were visiting:
San Francisco, CA
Dallas, TX
Los Angeles, CA
Washington, DC
Miami, FL
New York, NY
More Cities

Interested? Click the button to register.

Jun 14

How smart are you when it comes to Google Analytics? Okay, let’s put that to the test! Literally.

So in no way is this an “official” IQ test for Google Analytics. But according to the developers of the Google Analytics Test site, with more than 5,000 tests completed since last year’s launch, it’s gaining recognition as a great resource for the Google Analytics Individual Qualification (GAIQ) Test. This is just one online source for testing your knowledge of Google Analytics. There are others out there, but let me tell you why I recommend this one.

So You Think You’re a Google Analytics Expert?

The Google Analytics Test is based on the new version of Google Analytics (v5). The program allows you to choose from a variety of subject areas including Custom Reports and In-Page Analytics, to Traffic Sources and Campaigns. In addition, there are related subjects such as Search Engine Optimization, Google AdWords and Regular Expressions. There are 28 categories in all that allow you to challenge yourself. After choosing the specific categories, you then determine how many questions you would like to take within that test. The program automatically shows you how many questions are available, and you choose from there. Within the program there are 200 multiple-choice and true-and-false questions to evaluate your knowledge. Questions developed for the program are based on real-world scenarios. So you’re answering questions that truly do arise.

Customized Testing, Immediate Results

What’s nice about the Google Analytics Test, is that while choosing the tests, you don’t have to answer all questions available. Users have an unlimited number of tests they can take. Plus, you don’t have to take the entire test all in one sitting. Users can stop and come back at a later time. Tests are not timed, so there is no limit to how long you spend in a test session. Another benefit includes having the ability to go back and change any existing answers, or answer any questions that may have been passed over the first time.

Once you are finished with the test, you can see the results immediately. Users are given the overall score and shown a recap of the test question again. To see why a question was answered incorrectly, simply click on the question and you’re directed to the page with a thorough answer explanation, along with carefully annotated screenshots of that scenario. Users also have the ability to comment on the question.

The Google Analytics Test offers the testing program to users who want to explore the site with or without logging in. It also has the ability to create a profile with a personal page, so you can either review or retake tests previously taken. You can save test results for future reference, and as stated previously, you can take the test an unlimited number of times. Users who have completed at least one test can add questions to the testing program, and those who choose to log in before taking tests are able to see their test results via email.

Jump on the Bandwagon

This site is intended for intermediate to advanced users, but can also be useful as a framework to beginners. Those who have been deeply involved in Google Analytics for many years can use this program to challenge their knowledge. While those just learning the ins-and-outs of it can use this resource to learn even more.

According to Eric Fettman, Google Analytics Test Developer, the number of people taking advantage of this learning tool, is quickly growing.

“People have begun to take advantage of for practical Google Analytics lessons in general and for GAIQ preparation specifically. The feedback has been very positive, and almost 5,500 tests have been completed so far! I am grateful for the challenging questions and very perceptive comments that participants have posted, and I hope that the site continues to grow as a forum that helps to support the evolving Google Analytics community.”

As a member of the content development committee, I have been able to see the site form and evolve, and am excited to see the number of users growing each week. It has been a great experience being involved in the development of the Google Analytics Test, and working alongside some very knowledgeable committee members. I think this site is an exceptional tool for anyone looking to learn more about Google Analytics.

The Google Analytics Test is unique in that it offers social features such as commenting, posting and the ability for adding questions. The category selections within the test also make for a useful tool that cannot be found in other testing sites. As popularity of the site continues to grow, the more positive response it seems to get. According to one user, it’s very similar to an actual Google exam, while others boast about coming back again and again to utilize this great tool and sharing it with others.


So whether you want to learn more about Google Analytics, are interested in preparing for the Google Analytics Individual Qualification (GAIQ) Test, or just just looking for a great resource, check out the Google Analytics Test. It’s free, it’s fun and it will show you how smart you really are… well, in the Google Analytics world that is! ;)

Related Articles:

Google Analytics In-House Training

Jan 20

You don’t want to miss out on these upcoming analytics training and networking events, which are coming to the San Francisco Bay Area in March. We have some promotional codes for you to use when you register and we encourage you to take advantage.  It will be an amazing opportunity to meet some of the greatest minds in the analytics and optimization industry, listen to success stories, share your thoughts with vendors and consultants and network with practitioners.

eMetrics Marketing Optimization Summit - March 4-9, 2012, San Francisco, CA

Leveraging Customer Data to Drive Business Strategy
The eMetrics organizers describe the conference (and we totally agree) as: “Eleven years of finding the best and brightest to deliver the wit and wisdom of marketing analytics means every session is insightful and impactful.”
Many of us here at E-Nor will be attending and our own, Feras Alhlou, will be speaking on a couple of topics:

Register here for the eMetrics Summit and use this promo code for a 10% discount:  EMOSSPEAK

Google Analytics Users’ Great Event (GAUGE), March 8-9, 2012, San Francisco, CA

This two day conference features one day of user group meetings and one day of training workshops. You can attend one day for $445 or two days for $795, a savings of up to $200 off the full conference price. Go to the GAUGE website for more information!

E-Nor is a co-sponsoring organizer and a partner presenter so come out and meet us!
Register here for GAUGE and use this promo code for a 15% discount:  ENGASF1215

We look forward to meeting you at these events!

Sep 23

A BIG thank you for all who attended the Google Analytics training day in Las Vegas. I know it was an information packed day but your questions, comments, and the “on-the-fly” analysis requests made a huge difference, and I truly appreciate your participation and engagement.

Here are the links to the topics and posts you requested; feel free to contact or email if you have any other questions or comments.

Two other notes:

  • You should have received the slide deck by now
  • The follow up Q&A online webinar is scheduled for Friday 9/30 at 8 AM pacific. You should receive an invitation early next week so mark your calendar!

In preparation for the Q&A webinar, please add your questions and/or comments here and we will get those answered ahead of time or review them during the webinar.

Thanks again and happy analysis!! :)