You are a marketing manager and your online sales have never been better. Your greedy CEO calls you into the office. “We hit our quota this quarter, but next quarter, we want to blow the numbers out of the water! I need to buy a new yacht!”
How are you going to increase online sales when the numbers are already decent? You’re going to really need to dig deep and find ways to cut the data so you can uncover hidden “gems” of insights allowing you to further optimize.
Too many times we see business owners looking at aggregates. What do we care about most in eCommerce? Dollar Dollar bills. The metrics usually measured are things like “conversion rates” and “number of transactions”. This is important obviously, but you’re potentially missing ways of slicing the data that can show you more money.
Here is the first in our 5 part series:
Here’s Google’s developer topic on segmenting by category: Tracking Code: Ecommerce.