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Oct 21
2013

63% of Fortune 500 Use Google Analytics

Two years ago, Google announced Google Analytics Premium to solidify their presence in the enterprise market for Analytics. Today, Google Analytics Premium is the leading analytics solution for highly trafficked sites as well as large-scale government-wide initiatives.

Google Analytics Premium offers more horsepower, dedicated support, and groundbreaking solutions to meet enterprise analytics needs. As business data needs grow, Google Analytics has proven it can rise to meet any demand.

But don’t just take our word for it! While we can’t disclose the number of Google Analytics Premium clients, the benchmark data speaks for itself – Fortune 500 are increasingly adopting and finding success with Google Analytics.

Usage in Fortune 500 on the Rise

63% of Fortune 500 websites now use Google Analytics. This percentage was calculated by examining the main website of each of the Fortune 500 corporations. In 2011, usage of Google Analytics among the Fortune 500 was 45%. In 2012, usage of Google Analytics had increased up to a 51% market share. This year, the trend has increased significantly, with 61 new enterprises having adopted Google Analytics or Google Analytics Premium.

fortune-500-analytics-platform-distribution-2013

Not Slowing Down

The above image illustrates that Google Analytics and Google Analytics Premium are clearly resonating within the Fortune 500. The below chart shows a 24% increase in 2013 compared to 2012, which represents a huge increase in market share.

google-analytics-fortune-500-adoption-2012v2013

Like I did in 2012, I attribute this to the aggressive improvements Google has been making over the past 12 months (70+ enhancements to be more precise). We have seen Universal Analytics, a new interface, Enhanced Attribution Modeling, Visitor Segmentation and an integration with Doubleclick just to name a few updates. At the Google Analytics Partners summit Google announced a significant number of Enterprise features that will be coming out (14 announcements in one day!), so I expect this trend to continue into 2014. Data integration and access is a core need of the Enterprise market. Google is clearly taking these needs seriously, as is shown by Google announcement of their Cloud Platform and the availability and integration of Google Analytics Premium hit-level data into BigQuery.

Method: Data collected using Ghostery and analyzing the main website for each Fortune 500 company. Numbers in the bar chart add up to over 100%, due to some companies deploying multiple Analytics Tools.

Last years post: http://www.e-nor.com/blog/web-analytics/51-of-fortune-500-companies-use-google-analytics

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3 Responses to “Google Analytics Solidifies Lead in Fortune 500 Adoption in 2013”

  1. Interesting growth. I take it this was a wasp study?

  2. Charles Farina says:

    No, each site was manually checked using ghostery as well as checking the source code.

  3. Alessandro says:

    Very interesting!
    But how much of that 63,2% share is Premium ? I guess very little

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