Archive for 2008

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Nov 17
2008

We’re pretty happy to be included on Alltop.  You might be wondering what Alltop is.  Alltop is sort of like an online magazine rack or a blog of blogs.  You can use it as a starting point to explore groups or aggregates of topics.  It can save you the work of using an RSS aggregator if you are subscribed to a ton of RSS feeds and need the incoming information to organized and sorted.

Visit http://webanalytics.alltop.com/ for exciting web analytics news and visit http://www.alltop.com/ for top stories.

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Nov 13
2008

Don’t forget, Google released enterprise-class features for all Google Analytics accounts on Monday November 10. Implement these enhanced features and improve your analytics!

  • Account Management Dashboard
  • Advanced Segmentation
  • Custom Reporting
  • Data Export API
  • Integrated Report with AdSense
  • Motion Charts

Read more about these features on our original post.

Interested in learning more about Google Analytics?  Attend our upcoming Google Analytics workshop in the San Francisco Bay Area.

E-Nor Workshop

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Nov 10
2008

Don’t miss out! GAACs are in town and Google is sponsoring this Web Analytics Wednesday. If you haven’t signed up yet, it is not too late to sign up here

I am pretty sure you’ll have a lot of fun, network with your industry colleagues, and even an opportunity to get some of your GA questions answered :)

Date: Wednesday, November 12, 2008 at 7:00 PM
Venue: Gordon Biersch
Address: 640 Emerson Street, Palo Alto, CA

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Nov 05
2008

Your website isn’t just a luxury anymore.  Save this data and improve your ROI!
Learn industry best practices for Google Analytics implementation and cutting edge techniques for marketing optimization!

Save the date and join us in our upcoming Google Analytics implementation and marketing optimization workshop. The training workshop will be held at the Westin, San Francisco Airport, from 9:00 to 4:30 and we will provide lunch.

We have some amazing feedback from our last workshop in the Bay Area (see testimonials at the end of the post) and we are doubling the dose this time around! Yes, two days of nothing than Google Analytics, from the ground up, from basics to advanced topics, including all the new and cool features recently announced by Google.

What are we planing to cover?  Day 1 is dedicated to implementation and setup, ensuring you have GA properly installed, filters, profiles, overview on reporting, the new user interface, and more.  In Day 2, not only we will cover more advanced implementation techniques such as advanced filters, event tracking, and custom segments, but we will also dive into marketing optimization, measuring and ROI, KPIs, dashboards, and much more. Please preview the detailed agenda.

Day 2 builds on the topics discussed on the first day so we recommend you attend both days to maximize your learning. If you have attended our previous Google Analytics workshop then you are ready for day 2 of this upcoming training.

You will have ample time to speak with our Google Analytics specialists and log into your account to show us issues that we can troubleshoot for you.  We will cover case studies in real time.

As an added incentive, register before Dec. 3 and receive a free copy of Web Analytics – An Hour a Day.

Web Analytics - An Hour a Day

Again, visit our site for more information and click here to register. We have a limited capacity so reserve your seat today!

Testimonials

Hello Feras,

I wanted to thank you for yesterday’s workshop.  I found it to be immensely valuable.  I’m sorry I did not have a chance to thank you in person, but I had to leave early to catch a train back to San Francisco. Thanks again.  Please keep me posted about the advanced training. Also, a colleague of mine may be interested in attending the intro class.

L. G., Internet Communications Coordinator


Hello Feras and Team E-Nor,

I just wanted to say thank you for the most excellent and helpful seminar on Google Analytics. I learned many useful tips and tricks that I would probably never have learned otherwise w/o digging deep into some forum or random blog posting. Please do keep me in the loop for future seminars, I’ll be first in line.

E. N., Online Marketing Specialist


Hi,

I want to tell you that I very much enjoyed the class and that I felt you did an excellent job.  I am less interested in the specifics of how to implement Google Analytics and more interested in what I must look for.  I want to tell you if I ever have the right client, I would recommend your firm and hope that is the case.  It was excellent all the way around and I look forward to reading the book and all the rich wealth of materials you provided.  Thank you sincerely.

R. S., Marketing Consultant


E-Nor team,

Very good, lots of good information that I didn’t know, even though I’ve been using GA for 1-1/2 years.

T. P.,  SEM Specialist

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Oct 29
2008
If your site has dynamic URLs then you might have a hard time making sense out of your data in Google Analytics.

If for any reason you cannot convert your dynamic URLs to friendly URLs…search and replace filters are the answer!

The screenshot below demonstrates the nightmare some people might experience when they view content reports.

In order to make the URL readable, we have to identfy the parameters that we want to change. In our above example the URL contains three parameters: departmentID, CategoryID, and ProductID. We first create a “search and replace” filter for each department, category, and product. Then we replace each dynamic parameter with easy-to-read text.

  • Create the “Search & Replace” Filters

Filter# 1

Filter# 2

Filter# 3

  • Now apply all created filters to a test profile and verify data accuracy before applying to your regular profiles.

Your content reports will now look like this:

Note:

  • We do not advice using “Search & Replace” approach on e-commerce sites because you will have a very large number of filters.
  • The easiest way to never have to deal with dynamic URL addresses is by using friendly URLs at the development stage.
  • You can use tools such as Apache’s mod_rewrite to present clean URLs to both your visitors and your web analytics application.
  • Clean URLs will have additional benefits such as helping with your SEO campaign and improving conversion rates..

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