Archive for June, 2009

Jun 09
2009

Web 2.0, THE popular style and standard for contemporary web design, utilizes the use of clean, bright colors, and gradients. A key visual indicator of Web 2.0 design is the use of large, 3D buttons that grab the user’s attention. Buttons can be used to promote a sale, contact, and/or have a slogan such as “Lose Weight!”, while at the same time, tempt the user into clicking and going where you want them to go. You know you couldn’t resist pressing the red button when your mom told you not to!

The impact of having a button is far greater than just having a link on your site. For example, if your site said “Contact Us” at the bottom within the content, the viewer would most likely have to read through the content until they get to the “Contact Us” to even know its there since its buried in text. But a button that clearly states “Contact Us” is more likely to visually attract their attention.

In this post, I’m going to go through how to make web 2.0 buttons that “pop”, even if you’re not that Photoshop savvy.

I just learned how to create web 2.0 buttons a couple months ago. It usually takes me a couple hours to get the right effect and gradient exactly the way I want it to look. Luckily, I stumbled upon an awesome resource for gradients and styles that made making buttons much easier than I could’ve imagined. I was searching around various blogs trying to find a post that was interesting and useful and found this BIG TIME TIME SAVER!!!

After downloading these photoshop styles/button templates, all you really need to do is minor tweaks, and your button is ready to go.

Here’s how:

  1. First thing you have to do is download the zip file from dezinerfolio.com, who shared their styles on their blog.
  2. After you download the zip file on this page, upload it into your Photoshop,
  3. Open up a new Photoshop file and go to Window > Styles to bring “Styles” into your toolbox (shown below).


    Now that you have uploaded the style, you’re ready to create a web 2.0 button in little to no time!

  4. Open a New Layer on your file and find a style you like best.
  5. Once you’ve found a style you like, simply click on the style and the settings of that particular style will automatically be implemented onto the layer.
  6. As you can see in the images below, the image on the left shows the styles in the toolbox and the one on the right shows how the styles effects automatically updated into the layer.

  7. Next, choose a shape for your button; I like using the rounded rectangle tool for a button.
  8. After you’ve chosen a button shape, click and drag the mouse to make the rectangle as big as you want. As you can see in the image below the color of the style/gradient I chose fills in the rectangle.

  9. After you have the button, color, and style you want all that’s left is adding text and layer effects. Below I have an example of the button with text. I have put some layer effects on the text to make it pop out of the button.

  10. After you have stylized the button how you want it, you can trim the white space around the button.

  11. And there you have it, a button! That didn’t take long at all! :)

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Jun 08
2009

Urchin 6.6 has just been rolled out and you will want to get your hands on it right away! Although this is a point release (from 6.5 to 6.6), the Urchin 6.6 feature list is quite impressive. The folks at Google must have been burning the midnight oil to get these many features packed up in this one release. :) Here are the highlights:

  • Deep, deep, deep integration with Google AdWords
  • Data Export API
  • External Authentication (LDAP)
  • Auto CPC cost data import from Yahoo
  • A number of Admin, Log Processing, Security and Utilities bug fixes and enhancements

If the above has piqued your interest, then read more below. :)

Urchin Integration with AdWords

  • Budget Alerts: Notification when AdWords campaign budget is about to expire.
  • Keyword Generation Tool: Addition of the Keyword Generation tool in Urchin, add & delete keywords in your AdWords campaigns.
  • Direct Access to AdWords: Skip the AdWords login process, directly link from Urchin to AdWords after proper set up, save time.
  • Dynamic Keyword Insertion: Import cost data simply from AdWords with this new feature which inserts a dynamic keyword insertion tag {keyword} in ad destination URLs.
  • AdWords Optimizer: Optimize AdWords campaigns in Urchin & those changes are automatically applied in AdWords.
  • Copy Campaign Tool: Copy campaigns from other ad networks into AdWords.

New Urchin Metrics & Reports

  • Performance Comparison: Compare & Analyze campaign performance from all sources & mediums.
  • Time on Site: Dig into customer engagement with visitor time on site information.
  • Campaign & Keyword Views: Reports display paid campaign & keyword data.

Urchin API

  • Export your data from Urchin and run your own application. Protocols supported: SOAP 1.x & REST

Other Enhancements & Bug Fixes

  • Demo license change. Profiles & log sources now have a limit of 5 each. No other limits have been implemented.

Go to our Urchin sofware page to download the new Urchin files. For additional information about Urchin, contact one of our Urchin experts.

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