Archive for the ‘tips for internet consultants’ Category

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Apr 06
2009

Answers to Google Analytics Workshop Questions

tips for internet consultants  By: Feras Alhlou 1 Comment »

My trip to the UK was short and I didn’t get to see around, as usual :-( , but what made up for it was the amazing 1-day training experience with 43 consultants – all thirsty to learn about Google Analytics! I hope I lived up to your expectations and gave you enough to jumpstart your journey towards Google Analytics mastery and offering more value to your clients.

We had a full day packed with presentations, discussions, Q&A’s, and case studies. Some of the attending consultants had specific questions and wanted additional references, and I thought I would share it here for all to benefit:

  • Here is a link to a previous post on additional Google Analytics tips.
  • There was a question regarding on-site search in Google Analytics. How do you configure two different on-site search tools (for example, one search technology on your www.e-nor.com and another search technology on www.e-nor.com/blog)? Answer: you can configure GA to look for up to 5 query parameters and 5 category parameters.
  • Another question. How are screen resolution reports generated? GA reads it from computer settings since the ga.js is executed locally on your computer.
  • How to exclude a range of IP addresses in Google Analytics.
  • Site scan is a tool to verify if the Google Analytics Tracking Code (GATC) is correctly installed on your site.

I hope you found the above Q&A helpful. Feel free to send us an email or leave a comment if you have any other questions.

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Mar 19
2009

Google Analytics Training – One Day Seminar in Stansted, UK

tips for internet consultants  By: Feras Alhlou No Comments »

I’ll be heading out to the UK next week to attend WSI’s Excellence & Innovation conference for their global internet marketing consultants. On Monday March 30, I’ll be conducting a one day workshop on Google Analytics. I am told we have 40+ registered attendees (the event is already sold out!) and I am really looking forward to this session.

We typically run a 2-day Google Analytics workshop and pace the material accordingly. So cramming everything in to one day is going to be a challenge. Don’t worry WSI consultants, I won’t cram too much – I’ll be selective :) . The other challenge I am going to address is the needs of a mixed audience: some beginners, some with working knowledge of GA, and others that are pretty GA savvy. I don’t have a perfect solution for this challenge, but having done a number of these online marketing and analytics workshops over the years, I think we have managed to figure out a way to run them effectively. We will ensure that at the end of the day everyone will leave with a lot of practical tips, step-by-step guides, and references on how to enhance their Google Analytics implementation, analysis, and consulting know-how.

The workshop agenda has been sent to the attendees but I am planning on a couple of extra sessions. I would appreciate your comments on what you want to see in these extra sessions. Either email me directly at (feras @ e-nor .com) or leave a comment on this post.

I am known for being a last minute guy :) , so me writing this post almost two weeks ahead of the event is almost unheard of! The first thing the folks in the office will say when they read this post is “are you feeling ok?” :)

Thanks!

PS. We also have an upcoming Google Analytics workshop in the San Francisco Bay Area, on June 17 & 18.

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Sep 08
2008

Analytics for Social Networking

tips for internet consultants  By: Feras Alhlou 4 Comments »

I am looking for input from the Internet Marketing consultants attending the WSI Global conference in Las Vegas on September 16.  Social networking is the theme of the conference and I’ll be presenting on “web analytics and social networking”. The title of my session is “Analyze as you Socialize” (Arti and team get all the credit for this cool title! :) ).

I am known to be a last minute guy, but believe it or not, I am well ahead on this presentation and might have it all ready in the next couple of days!

I’ll be covering a number of topics, one  I know people want to hear about is “event tracking” in Google Analytics. I plan to show some reports and analysis of video tracking.  But my challenge is to meet the needs of the audience since we will have beginners, intermediate and advanced level consultants.

I would really appreciate it if you can post a comment or email me directly (feras at e-nor . com) with what you like to see in the presentation. I’ll attempt to refine the presentation to address the needs of the audience and also include references & materials that consultants can use right away.

Thank you in advance and hope to see you there!

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Jan 21
2008

Web Analytics Webinars – Topic Suggestions

tips for internet consultants  By: Feras Alhlou 2 Comments »

This post is directed to the Internet Marketing consultants that attended our Web Analytics Webinar series in 2007 and those interested in continuing their learning in 2008. We will be kicking off our 2008 series soon!

We have received some feedback about areas of interests and wanted to ask for more input & ideas on topics you would like covered.

We’d love for you to take few minutes and share your comments with us and let us know what specific areas you are interested in. For example:

  • How to demonstrate the value in committing the resources to implement an analytics program (this is for those of you that are having difficult time selling analytics to clients that really need it)
  • Analytics implementation & best practices
  • On-going analysis/consulting
  • Other topics that you have on your mind

Let us know via the comment box below. Thanks!

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Aug 29
2007

Content for the website

tips for internet consultants  By: Feras Alhlou No Comments »

This tip is for web developers, consultants, and also for webmasters that rely on other entities to provide content for their site. In my experience, getting quality & relevant content for the website you are working on is one of the most challenging tasks in the project cycle.

A friend and a partner of ours, Burns Smith, (who had a previous guest post on this blog), showed me an email he sent to a joint client of ours asking him for updates on content. I thought Burns’ note was very creative, funny, and effective. Check it out below (name of client was removed for privacy purposes):

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Hello

Let me introduce myself: I am your new website www.domainname.com. However, I am very sad because I am content poor and do not have any pictures of the great products you build. I feel very naked and the other websites on the internet are making fun of me. Can you help me out?

I know articles are being published in two Magazines that will highlight your products. That will undoubtedly cause people to come view me. I am going to be very embarrassed for them to see me like this.

If you will just help me out then I promise I will make you money. I really do know how to entice internet door buyers to come see me but I need more content and images to be able to tell your story properly.

Yours truly,

———————————————–

Burns, this was very creative!!!

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