Nov 27
In preparation for our upcoming Google Analytics training workshop, you can watch these YouTube videos. The videos are part of a few different webinars that we have put together and feature our grand poobah, Feras Alhlou. Topics include: understanding web analytics, introduction to Google Analytics, and maximizing your return on investment (ROI). So if you want to feel a little less confused during the training workshop, we advice you to watch these videos:
- Understanding Web Analytics Webinar
- Intro to Google Analytics Webinar Part 1
- Intro to Google Analytics Webinar Part 2
- Maximize ROI Webinar Part 1
- Maximize ROI Webinar Part 2
Written by Mohamed Ghoneim.
written by Team Marketing
\\ tags: google analytics, ROI, training, web analytics, webinar, workshop
Apr 06
I was traveling last week at my Ambassador Training Session and super swamped this week catching up, so I missed few days of reading my blogs and forums and it seems that I am two years behind! 
One the most important announcements this week from Google is the availability of Google Website Optimizer (GWO) to all AdWords users. The folks at Google did a fine job with this tool.
We were beta testing the GWO on a few of our accounts and the results were pretty amazing. I read somewhere today that this is like free money! The tool allows you to test various combinations of copy & images on your landing pages, manage all the combination juggling and crunching for you, and finally announce the winning combination when the experiment ends. We ran a quick experiment for one of our clients and achieved 129% improvement in conversion rate. This is just the beginning and it is on top of an already high performance landing page.
If you have a client that is investing money in Adwords, GWO is a must. You’ll improve their conversion rate and they’ll reward you for the improved Return on Investment (ROI). We offer Google Website Optimizer services to anyone that is interested. We’ll be more than glad to help you!
written by Feras Alhlou
\\ tags: actionability, actionable insight, google adwords, google website optimizer, ROI
Apr 06
Over the last few months it seems that a good percentage of the business we are getting is of the consulting or audit nature. Instead of clients asking us to implement PPC, they are actually complaining about PPC and how they are not realizing the anticipated ROI.
I once heard that “PPC is so easy to learn but it takes a lifetime to master”. That is so true! It only takes minutes to set up a campaign but few people invest the time to do the job right.
One of the most common mistakes we find when we audit an existing PPC account is the lack of meaningful account structure. The advertiser will create one campaign and then throw in all types of keywords in to one ad group. After turning the traffic on, they wonder why they are not seeing a good ROI!
It takes work and effort and creativity to implement a high performance PPC campaign. A recent post in the Inside Adwords blog addresses this issue of PPC Account Structure. Take look and re-examine how you set up your Adwords campaigns and see improvement & ease of management almost immediately.
We would love to hear your questions or comments!
written by Feras Alhlou
\\ tags: google adwords, pay per click, ROI
Dec 03
In our discussions with customers and consultants that run PPC campaigns on their own, and in reviewing how the PPC accounts are managed, we often find opportunities to significantly enhance the performance of the PPC campaigns. We believe that it is a misconception that you can set up your account once, leave it on “auto-pilot”, and then expect good results. You might get some results, not definitely nothing to write home about. This directly applies to consultants, as your clients expect you to add value and get them better results for their marketing dollars. Once clients start seeing results, improved ROI, consultants will be rewarded generously, at least it has been the case on our experience with our clients.
What is that we will blog about? Well, improving the performance of your AdWords campaigns. Some improvements are related to the actual account/campaign/ad group structure, while other improvements can be done by applying best practices and on-going PPC optimization techniques.
In this December, our plan is to dedicate some time to share PPC best practices and useful tips and techniques. We would love to hear from you on specific areas you want addressed or specific questions you want answered. Although the tips and examples will directly be related to Google AdWords, the concepts apply to other PPC programs, including the new Yahoo Search Marketing PPC interface and the MSN AdCenter.
Add a comment with your questions and we will sure get you an answer or at least point you in the direction to find what you are looking for.
Thanks!
written by Feras Alhlou
\\ tags: google adwords, pay per click, ROI
Mar 26
The global marketplace continues to shift online and a clear example is the phenomenon of Search Engine Marketing. Individuals continue to shift online to read the latest news, look up information and researching products which eventually lead to purchasing them. According to Nielsen/Netratings, the number of searches across all search engines grew to 5.1 billion in December 2005 from 3.3 billion in December 2004.
The amount of exposure and opportunity for businesses online has never been higher. Many companies have shifted their traditional marketing philosophy of off-line advertising (yellow pages, newspaper ads, radio commercials, etc.) to the online space and in particular, Pay-Per-Click (PPC) Advertising. PPC allows your listing(s) to show under the “sponsored links” section which is easily visible to the users. It also appears on many affiliate sites under specifically marked “advertising” boxes.
In a nutshell, when an individual decides to search, there are a number of results to choose from. As an owner of a business or head of marketing, there are several options and strategies which you may take. For example, the more you pay per click the higher your advertisement is listed but is that what you would like to do? Is this a case of branding or gathering traffic to come to your site? Or do you wish to limit your online advertisement to a specific geography or can the product be delivered to everyone worldwide? These are some questions a business has to think about when developing an Internet Marketing approach. Thus it is important to come up with a strategy and objectives before deciding to fully pursue this marketing medium. Here are some important factors to keep in mind:
- ROI: For any marketing initiative, pay close attention to Return on Investment (ROI) and results. ROI Analysis will enable you to see where success is coming from and where to pay attention.
- Competition: Pay Attention to Competition. It may not be important to appear #1 on Google or Yahoo’s search results given your marketing objectives. Assess other companies and see where it may be effective to appear under results.
- Landing page: Once a visitor clicks on the PPC ad, where do they go? Are they seeing relevant information or are they just led to a page where they have to navigate all over again. Guide them through the landing page on the decision that you want them to make.
- Negative keywords: A new concept which definitely helps. Make sure that you identify terms which do not relate to your business. This will help gather more relevant traffic and eliminate any unnecessary visits from unqualified clicks.
When setting up a campaign, a business needs to come up with a thorough and well formulated strategy to gather results and have an attractive Return on Investment (ROI). It is greatly stressed to set the objectives and goals for the campaign. Make sure that you understand the nature of the business you are marketing, and what kind of traffic you want to receive. It is always helpful to have some type of checklist when setting up your campaigns. E-Nor manages accounts across different industries and holds the recognition of being “Qualified Google Advertising Professionals” along with a “Yahoo Search Marketing Ambassador.” If you have any questions or need any information on Internet Marketing Solutions or professional website design or assistance on improving conversion, please do not hesitate to contact us and we will be glad to help you. Thanks!
written by Team Marketing
\\ tags: pay per click, ROI, search engine marketing
