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Posts Tagged ‘training’
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Sep 22
2009
We have made a recent announcement about our upcoming Google Analytics workshop in Palo Alto CA. In case you are still debating whether or not to attend, let’s try to convince you with these top 7 reasons to attend Google Analytics training!
 Learn practical steps on how to improve your online business. Whether you have an eCommerce site, a lead generation site, a corporate site or a content site, this workshop will teach you how to use data to optimize your site as well as how to measure and improve the return of your marketing campaigns.
 Learn from the experts. Brian has written a book on Google Analytics and both Brian and Feras founded companies that are certified by Google as Authorized Google Analytics consultants (you know, they must know the stuff to be accredited  ). Jokes aside, Brian and Feras have worked extensively with clients across the globe helping them capture, track, analyze, test and continuously improve online businesses using Google Analytics.
- The training caters to both the technical/webmaster as well as the marketing /business folks. As a matter of fact, you can have the marketing person attend the first day and the webmaster attend the second day (split the cost across two departments, might be easier to get approval this way )
- All workshop material will be made available for you in a digital format. This includes PowerPoint presentations, documents and sample excel spreadsheets.
 FREE book, Advanced Web Metrics with Google Analytics by Brian Clifton! And it is signed by the author too!
- Breakfast and lunch are provided and included in the registration fee.
- Meet Brian Clifton in person! Ok, Feras is local, you can meet him any time
We look forward to seeing you at the workshop on October 19 & 20!
Tags: google analytics, training, web analytics, workshop
Posted in web analytics | No Comments »
Apr 06
2009
My trip to the UK was short and I didn’t get to see around, as usual  , but what made up for it was the amazing 1-day training experience with 43 consultants – all thirsty to learn about Google Analytics! I hope I lived up to your expectations and gave you enough to jumpstart your journey towards Google Analytics mastery and offering more value to your clients.
We had a full day packed with presentations, discussions, Q&A’s, and case studies. Some of the attending consultants had specific questions and wanted additional references, and I thought I would share it here for all to benefit:
- Here is a link to a previous post on additional Google Analytics tips.
- There was a question regarding on-site search in Google Analytics. How do you configure two different on-site search tools (for example, one search technology on your www.e-nor.com and another search technology on www.e-nor.com/blog)? Answer: you can configure GA to look for up to 5 query parameters and 5 category parameters.
- Another question. How are screen resolution reports generated? GA reads it from computer settings since the ga.js is executed locally on your computer.
- How to exclude a range of IP addresses in Google Analytics.
- Site scan is a tool to verify if the Google Analytics Tracking Code (GATC) is correctly installed on your site.
I hope you found the above Q&A helpful. Feel free to send us an email or leave a comment if you have any other questions.
Tags: google analytics, training, web analytics, workshop
Posted in tips for internet consultants | 1 Comment »
Mar 19
2009
I’ll be heading out to the UK next week to attend WSI’s Excellence & Innovation conference for their global internet marketing consultants. On Monday March 30, I’ll be conducting a one day workshop on Google Analytics. I am told we have 40+ registered attendees (the event is already sold out!) and I am really looking forward to this session.
We typically run a 2-day Google Analytics workshop and pace the material accordingly. So cramming everything in to one day is going to be a challenge. Don’t worry WSI consultants, I won’t cram too much – I’ll be selective . The other challenge I am going to address is the needs of a mixed audience: some beginners, some with working knowledge of GA, and others that are pretty GA savvy. I don’t have a perfect solution for this challenge, but having done a number of these online marketing and analytics workshops over the years, I think we have managed to figure out a way to run them effectively. We will ensure that at the end of the day everyone will leave with a lot of practical tips, step-by-step guides, and references on how to enhance their Google Analytics implementation, analysis, and consulting know-how.
The workshop agenda has been sent to the attendees but I am planning on a couple of extra sessions. I would appreciate your comments on what you want to see in these extra sessions. Either email me directly at (feras @ e-nor .com) or leave a comment on this post.
I am known for being a last minute guy , so me writing this post almost two weeks ahead of the event is almost unheard of! The first thing the folks in the office will say when they read this post is “are you feeling ok?”
Thanks!
PS. We also have an upcoming Google Analytics workshop in the San Francisco Bay Area, on June 17 & 18.
Tags: google analytics, seminar, training, workshop
Posted in tips for internet consultants | No Comments »
Mar 04
2009
If you want to learn more about Google Analytics and you enjoy online learning, it couldn’t have gotten any easier! Google has just introduced a new online course in Google Analytics implementation, analysis and administration. The cost is $0 so you don’t need your manager’s approval for this one.
Google is also offering a Google Analytics Individual Qualification (GAIQ) test as a proof of proficiency in the fundamentals of Google Analytics (GA). For this test there is a $50.00 fee.
What will you learn? A lot!
- Installation of Google Analytics tracking code (GATC).
- Familiarity with the GA user interface.
- Canned reports and how to interpret them.
- How to set up profiles, filters, goals, funnels, and more.
- Campaign tracking, eCommerce tracking, and events tracking
- An entire section on recent features, including custom reports, advanced segments, and motion charts.
- Cookies, regular expressions (regex), and all the fun stuff to do with tracking mutiple domains and sub-domains.
- There are also few sections focused purely on analysis of reports.
- And more!
Our consultants here, including myself, have gone through the curriculum; we liked the structure and the thoroughness of the course. If you are serious about analytics, specifically Google Analytics, I highly recommend you invest some time to take the course.
Depending on where you are in your organization, I see a couple of challenges that you’ll need to overcome:
- If you are not technical, say your focus is on reporting and analysis, you are going to need some strong coffee as you go through the technical sections (regex, cookies, etc), but you will have a better understanding of the scope of work involved in implementation.
- If you are technical and focused on implementation challenges, then you’ll probably enjoy getting away from coding for a little bit and seeing how all your hard implementation work is put to use during analysis.
What if you can’t stand staring at a computer screen for hours going through an online course? Othere sources for Google Analytics education and training are available:
Happy learning!
Tags: google analytics, training, web analytics
Posted in web analytics | No Comments »
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