Posts Tagged ‘workshop’

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Jan 06
2010

Seminar Announcement: “Using Google Analytics to Improve Your Online Marketing & Business” 1-day Google Analytics seminar hosted by Dr. Brian Clifton and I on March 5, 2010 in Santa Clara, CA. The workshop is conducted in cooperation with Search Marketing Expo SMX West.

You don’t want to miss out on SMX or this seminar and the opportunity to meet and learn from Brian. The Search Marketing Expo – SMX West conference features 50+ sessions on the latest search and social media topics. Check out the full agenda, and sign up for the conference and for the Google Analytics Seminar.

For those of you that don’t know Brian, he is an internationally recognized Web Analytics expert who consults on website performance optimization for global clients. He is the author of the best selling book, Advanced Web Metrics with Google Analytics (if you haven’t read it, you should :) ).

You can view the seminar details on the SMX West site and register online as well. Brian and I will be covering both strategic as well as tactical aspects of Google Analytics. CMOs, marketers, business owners, IT managers and staff would benefit from this seminar.

All the material will be provided to the seminar attendees. Also Brian and I will have a number of “on-the-fly” site audits during the seminar. Bring your toughest technical implementation and marketing questions and you’ll get expert answers. Here are the registration options:

Registration Options Now to
Jan. 30
Jan. 31 to
Mar. 1
On site
When Purchased with SMX West
(SMX West tickets additional)
$700 $800 $900
When Purchased Separately $795 $895 $995

If you are still undecided, check out the testimonials from previous Google Analytics Workshop attendees.

Brian and I look forward to seeing you at SMX! Feel free to contact us, email, call or leave a comment if you have any questions about the seminar.

Update, 1/7/2010 - we now have a 10% discount when you use the following promo code: GA@SMX.  Note that the code is case sensitive. 10% discount on All Access, Workshop Only and All Access + Workshop Passes. One more reason to attend!

Update, 2/7/2010 - due to unforeseen circumstances, Dr. Brian Clifton will not be attending the Google Analytics workshop @ SMX. Feras will be conducting the workshop according to the already published agenda, for both the morning and the afternoon sessions.

I am speaking at SMX West

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Sep 22
2009

We have made a recent announcement about our upcoming Google Analytics workshop in Palo Alto CA. In case you are still debating whether or not to attend, let’s try to convince you with these top 7 reasons to attend Google Analytics training!

  1. Learn practical steps on how to improve your online business. Whether you have an eCommerce site, a lead generation site, a corporate site or a content site, this workshop will teach you how to use data to optimize your site as well as how to measure and improve the return of your marketing campaigns.

  2. Learn from the experts. Brian has written a book on Google Analytics and both Brian and Feras founded companies that are certified by Google as Authorized Google Analytics consultants (you know, they must know the stuff to be accredited :) ). Jokes aside, Brian and Feras have worked extensively with clients across the globe helping them capture, track, analyze, test and continuously improve online businesses using Google Analytics.

  3. The training caters to both the technical/webmaster as well as the marketing /business folks. As a matter of fact, you can have the marketing person attend the first day and the webmaster attend the second day (split the cost across two departments, might be easier to get approval this way :) )


  4. All workshop material will be made available for you in a digital format. This includes PowerPoint presentations, documents and sample excel spreadsheets.

  5. FREE book, Advanced Web Metrics with Google Analytics by Brian Clifton! And it is signed by the author too!

  6. Breakfast and lunch are provided and included in the registration fee.

  7. Meet Brian Clifton in person! Ok, Feras is local, you can meet him any time :)

We look forward to seeing you at the workshop on October 19 & 20!

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Sep 02
2009

We are excited to announce a two day Analytics training Oct 19 & 20, 2009 in Palo Alto, CA with Brian Clifton & Feras Alhlou.

Using Google Analytics to Improve Your Online Marketing & Business!

A two-day workshop on web measurement strategy and planning, and Google Analytics implementation. Marketers will greatly benefit from Day 1 and webmasters will find Day 2 full of implementation techniques and best practices. You can sign up for one day only or for both days.

Register before September 30 and receive a signed copy of Brian Clifton’s book, Advanced Web Metrics with Google Analytics.

Mark your calendar and stay tuned for more details!!

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Apr 06
2009

My trip to the UK was short and I didn’t get to see around, as usual :-( , but what made up for it was the amazing 1-day training experience with 43 consultants – all thirsty to learn about Google Analytics! I hope I lived up to your expectations and gave you enough to jumpstart your journey towards Google Analytics mastery and offering more value to your clients.

We had a full day packed with presentations, discussions, Q&A’s, and case studies. Some of the attending consultants had specific questions and wanted additional references, and I thought I would share it here for all to benefit:

  • Here is a link to a previous post on additional Google Analytics tips.
  • There was a question regarding on-site search in Google Analytics. How do you configure two different on-site search tools (for example, one search technology on your www.e-nor.com and another search technology on www.e-nor.com/blog)? Answer: you can configure GA to look for up to 5 query parameters and 5 category parameters.
  • Another question. How are screen resolution reports generated? GA reads it from computer settings since the ga.js is executed locally on your computer.
  • How to exclude a range of IP addresses in Google Analytics.
  • Site scan is a tool to verify if the Google Analytics Tracking Code (GATC) is correctly installed on your site.

I hope you found the above Q&A helpful. Feel free to send us an email or leave a comment if you have any other questions.

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Mar 19
2009

I’ll be heading out to the UK next week to attend WSI’s Excellence & Innovation conference for their global internet marketing consultants. On Monday March 30, I’ll be conducting a one day workshop on Google Analytics. I am told we have 40+ registered attendees (the event is already sold out!) and I am really looking forward to this session.

We typically run a 2-day Google Analytics workshop and pace the material accordingly. So cramming everything in to one day is going to be a challenge. Don’t worry WSI consultants, I won’t cram too much – I’ll be selective :) . The other challenge I am going to address is the needs of a mixed audience: some beginners, some with working knowledge of GA, and others that are pretty GA savvy. I don’t have a perfect solution for this challenge, but having done a number of these online marketing and analytics workshops over the years, I think we have managed to figure out a way to run them effectively. We will ensure that at the end of the day everyone will leave with a lot of practical tips, step-by-step guides, and references on how to enhance their Google Analytics implementation, analysis, and consulting know-how.

The workshop agenda has been sent to the attendees but I am planning on a couple of extra sessions. I would appreciate your comments on what you want to see in these extra sessions. Either email me directly at (feras @ e-nor .com) or leave a comment on this post.

I am known for being a last minute guy :) , so me writing this post almost two weeks ahead of the event is almost unheard of! The first thing the folks in the office will say when they read this post is “are you feeling ok?” :)

Thanks!

PS. We also have an upcoming Google Analytics workshop in the San Francisco Bay Area, on June 17 & 18.

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