Some quick usability testing with 4-6 representative users would provide the feedback you need to know the “why” part of this problem. This isn’t a form with too many fields (five is fairly routine). It’s a form with a workflow that doesn’t match a user’s mental model.

I realize this post is very old, but would love to see some examples with different form layouts and with more than five fields, particularly those that gather market research data with demographic questions. This could be a very cool experiment!

[...] Formulário para otimizar as entradaa de análise Um artigo onde mostra como criar dados disponíveis para os tomadores de decisão e otimizadores web para que eles sejam capazes de fazer as mudanças necessárias. [...]

[...] Go to the new Contact Us e-nor.com [...]

Welcome to the Analytics world. The code in the post will not work for the new Asynchronous code. I will update the post with the new syntax, but now for your reference, here is the new code you should use:

function validate()
{
isEntered(document.getElementById(‘name’),’name’);
isEntered(document.getElementById(‘email’),’email’);
isEntered(document.getElementById(‘phone’),’phone’);
isEntered(document.getElementById(‘company’),’company’);
isEntered(document.getElementById(‘comments’),’comments’);

frm.action=’/thankyou.aspx?src=contact_us.htm’;
}

function isEntered(el, field_name)
{
if((el.value==”") || (el.value==null))
{
_gaq.push(['_trackPageview', '/contact_us.htm/empty/'+field_name]);
}

else
{
return false;
}
}

[...] for null object reference to prevent NullReferenceException when it comes to objects but in …Optimize Form Length with Input Analysis E-Nor Blog …Many people, including myself, don't enjoy filling out forms. Forms are usually long, unclear, and [...]

[...] Optimize Form Length with Input Analysis In this post, I will share with you E-Nor’s technique in determining the forms fields that people are most likely not to complete. I will show you how to make this data available to decision makers and web optimizers so they are able to make the necessary changes. [...]

[...] Optimize Form Length with Input Analysis In this post, I will share with you E-Nor’s technique in determining the forms fields that people are most likely not to complete. I will show you how to make this data available to decision makers and web optimizers so they are able to make the necessary changes. [...]

[...] Ezzedin over at the Ambient/Transparent blog wrote an excellent post yesterday in which he explains how to use JavaScript and Google Analytics [...]

[...] love Google Analytics hacks, and Allaedin Ezzedin from E-nor.com posted a great tutorial on how to track user interaction with forms. Via Web Analytics [...]

Many thanks for the feedback… Yes, you are right about the funnel…my solution is not perfect yet but we will keep improving it over time.

See you on Tuesday at the summit

My slight (and it is only slight) reservation is that this method doesn’t allow you to define the pv data as a funnel, which is a very powerful form of analysis for forms.

Best regards, Brian

Yes the website developers will have to make modifications to the form’s code. This might require some work but the end results are definitely worth it.

That is a good idea and smart application of the object-oriented event tracker.

I think the basic concept is the same and the exact code that is in the isEntered() function would have to change to follow examples of event tracking.

Can you use GA’s new(ish) event tracking features in lieu of the page tracker?

29% of those who filled in the form also filled the comments field.
You can also consider this number: (63/278) * 100 = 22%.
22% of the times that the page was viewed, the comments field was also filled.

Sorry, it isn’t possible to get GA to do this automatically for you today.
But GA keeps getting better every few months, so who knows, maybe this feature will be available in the near future!

Am I right in thinking that the total number of form submissions is the number of page views for the thank you page?

And to work out the percentage of comment field filled in you would do the following

217(total)-154(comment page views) =63

63/217*100 = 29%

So roughly 30% fill out the comment field, correct?

Anyway to get GA to calculate this automatically?