Comments on: Thursday Testing: A/B is Plentiful, at Least Initially! http://www.e-nor.com/blog/index.php/web-analytics/thursday-testing-ab-is-plentiful-at-least-initially/ Ambient and Transparent Tue, 07 Feb 2012 05:50:07 +0000 hourly 1 http://wordpress.org/?v= By: Silvia http://www.e-nor.com/blog/index.php/web-analytics/thursday-testing-ab-is-plentiful-at-least-initially/comment-page-1/#comment-2818 Silvia Tue, 29 Sep 2009 09:03:44 +0000 http://www.e-nor.com/blog/?p=874#comment-2818 Hi there, thanks for the post!! It's amazing how few people using web analytics software understand how important it is to do A/B (PHP or URL based) split testing. From my own experience I have come to know that usually the person who's responsible for working with the web analytics program is not the same as the person who has designed the site. (especially if it's an agency doing it for you). So this useful feature gets overlooked...:-( I think what makes split testing difficult is exactly this ''logistics'' issue: it requires both knowledge of web analytics, html skills, and the insight in the sales purpose and strategy of the website that only the marketer has. Hi there, thanks for the post!!

It’s amazing how few people using web analytics software understand how important it is to do A/B (PHP or URL based) split testing.

From my own experience I have come to know that usually the person who’s responsible for working with the web analytics program is not the same as the person who has designed the site. (especially if it’s an agency doing it for you). So this useful feature gets overlooked…:-(

I think what makes split testing difficult is exactly this ”logistics” issue: it requires both knowledge of web analytics, html skills, and the insight in the sales purpose and strategy of the website that only the marketer has.

]]> By: Lily Chiu http://www.e-nor.com/blog/index.php/web-analytics/thursday-testing-ab-is-plentiful-at-least-initially/comment-page-1/#comment-2791 Lily Chiu Mon, 27 Jul 2009 22:33:01 +0000 http://www.e-nor.com/blog/?p=874#comment-2791 Great recap! I'm really glad you could make the event, and happy to hear you found it worthwhile. To keep up-to-date on future events, you can check out http://testingthursdays.com :) Great recap! I’m really glad you could make the event, and happy to hear you found it worthwhile. To keep up-to-date on future events, you can check out http://testingthursdays.com :)

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