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Jul 16
2008

Tracking E-mail Clicks across Multiple Pages

web analytics  By: Allaedin Ezzedin 2 Comments »

We often have an email address that is scattered all over our website and we not only aim to track the number of clicks on this email but rather also track the pages that this email is posted at

In this blog we will go over very simple steps of how to achieve the above goal

1. Add the following java script code to the main header or to the template file default.aspx

2. Add a second set of JavaScript code inside every email tag

To view report:

  • Log into your Google analytics account (www.google.com/analytics)
  • Go to the Content section -> Top Content
  • Filter the list of URL’s to only addresses contain “email_click”

Also we can track the email clicks using the Goal section!

  • Go to: Profile Settings -> Conversion Goals and Funnel
  • Create a goal as described below

  • To view the data go to: Goals -> Goal Verification

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This entry was posted on Wednesday, July 16th, 2008 at 6:39 PM and is filed under web analytics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Tracking E-mail Clicks across Multiple Pages”

  1. PHP Development Company says:
    May 20, 2009 at 2:35 AM

    I was looking for email tracker code, I did for one of my client website, it is successful.

  2. Melanie says:
    June 2, 2010 at 8:49 AM

    Hi,
    This post looks to be exactly what I need, but I’m slightly confused about the “Create New Filter” part. What exactly will that do? Is it a necessary piece to get the e-mail tracking to work? I’m not sure what I would type in as the Filter Pattern. Also, does this form appear in the “Top Content” section of Analytics as well? I am not seeing a place to create a filter.

    Any help would be much appreciated!

    Thank you,
    Melanie

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