[...] If you need PPC data in your Google Account, this filter should do the trick, letting you know the combinations of terms people used when you have a broad match setup. [...]

With advanced segments, secondary dimensions, and better keyword reports right out of Adwords, we don’t create this profile for most clients.
On the other hand, since the report data modifications are isolated to one profile, you can always run this technique in another profile to see if you get any value out of it.

Everyone’s reporting and analysis needs are different – no one solution fits all.
Try it out, and if you don’t like it you can simply delete the extra profile and filters.

I’m interested in using this code, is it still applicable today with all the advances in Analytics?

Thanks,
James

Antonio

http://blog.achille.name/web-analyitics-en/google-analytics-filter-extracting-tlds-keywords-adwords/

Trusting you’ll find it of interest and will share with the community …

Many Thanks,
Darren.

It’s odd that it would show Google as the source for all three paid marketing platforms.
Can you post an example of a DCMP code you would use?

Most likely utm_source is necessary but I’ll let you know after looking at an example DCMP code.

One quick question. I have been using the DCMP codes to track my ppc campaigns. I am running it across different SEM platforms like Adwords, Bing & Yahoo SEM. However, the ppc keyword filter I created (as suggested by you) shows the Source as Google for all the keywords that are being tracked here. It doesn’t segregate the Yahoo SEM from Bing & Adwords. Is there any string I can pass to help me track this data as well. Or do I have to use the utm source in my ads & only then would it track the data? It would be great if you could help

A post on our blog that might be useful for you:
http://www.e-nor.com/blog/index.php/pay-per-click/optimize-your-paid-search-marketing/

There are many blog posts out there that show how to track Yahoo Search Marketing (YSM) inside of Google Analytics. A quick search on Google or Yahoo will give you what you need.

My advice is to focus on your data attribution issues first, otherwise your YSM tracking efforts might not bear fruit.

I want to track yahoo adwords, what i need to do is login to the yahoo account and track the specific URL. rite?

The content network is little trickier.
If you were a publisher via AdSense, there is a Google Analytics integration option from the interface.
Most of us aren’t publishers of ads so we have to go with less elegant options.

There are posts out there that show how to get some data about the content network in a separate profile.
For example, this post by GA Experts and another by ROI Revolution.

No filters will help you track google or yahoo ad systems until the data issue you described (all traffic showing up as direct) is resolved.

Once the data start coming in properly, the filters from this post or other similar posts will work just fine.

Thank you for your advice =)

Which filters should i add in order to track yahoo adwords? since the above filters seems not work in my website.

Regards,
Shilpa

Since one profile without filters is showing all sources as direct, the problem has nothing to do with the PPC keywords profile.

I would look for things on your website that can break GA tracking, such as poorly implemented tracking code or analytics-unfriendly redirects such as meta refreshes.

I have two profile, the first one is http://www.goldmaxint.com with no filiters, it showed that all sources are “Direct”.

Another profile is the same domain (goldmaxint.com), but it was using two filiters. After 1 day, the GA also showed that all sources are also “Direct”.

Please help me =) , I am going to be fired by my boss. hehe

I’m wondering if you have another profile that has no filters on it.
If yes, then does it also report all traffic sources as direct?

I juz added these two filter for my webstie, but finally nothing happens on the report.
Recently, i am worrying about the inability of reporting yahoo adwords. because all traffic sources are come from “direct”.

I know it is impossible for all sources coming from “direct”, would you mind analyzing this situation for me?

Hard to say what is wrong without looking at your exact setup, but you can try this:

1) Create a new profile.
2) Apply the above technique, exactly and without modifications.
3) See if the data looks all right a few days later.

It may be that one of your filters or profile settings is slightly irregular and is causing the problems you mentioned.

I’m looking in Google Analytics right now and I don’t see a way to go from the keywords report to a list of event/actions/labels.

But you can go from an action like “Video – Play” (in the Event Tracking -> Actions report for me) and segment by keyword to see if certain keywords cause more videos to be played.

Hope that helps.

Thanks,

Worldpay doesn’t let you put the Google Analytics tracking code on their site, right?
What about Google Adwords code on the thank you page? Is that possible?

Thanks alot, problem solved. It was Apply Cost Data checkbox that was unchecked.

Once again thanks for your great help. One more issues, this time it is with ecommerce data matching with referal, when transaction is carried out on third party site (WorldPay) that does not allow passing cookies or redirect users after sale completeion.

Complete details are posted on Google Analytics Help Group. No final answer yet. http://www.google.com/support/forum/p/Google+Analytics/thread?tid=2c821eba10078545&fid=2c821eba1007854500046053c9252fff&hl=en

Please help.

I checked a few accounts and don’t seem to be having this problem.

Do me a favour and log into Adwords, click on the Analytics tab, and make sure each profile (especially the PPC keywords one) has the Apply Cost Data checkbox as checked.

Also, while you are doing that see if there are any other differences between the profiles.
Let us know what you find.

All of these Analytics accounts were integrated with their respective AdWords Accounts and were showing PPC queries in detail.

However, from 23rd March 2009, these suddenly stopped working. Now there is no PPC visits data all.

AdWords campaigns for these accounts are still running. I CAN see AdWords data inside Analytics accounts in normal profiles. These are the advanced profiles (using filters) that are creating problems.

The new advanced profiles with advanced query filters still showing other (organic, referral) visits but no PPC data, not even simple PPC visits.

It is strange as every thing was normal a week ago.

Any reasons? Help PLEASE.

Are you talking about the data in this report?
Traffic sources -> Adwords -> Adwords campaigns -> Clicks tab
Please let me know if this is not the report you are talking about.

When I compare this report in the “main profile” and the “ppc keywords profile”, the data looks to be the same.

regards
eddy

Thank you for sharing that with us.
I will try implementing the original method somewhere and post the results.

Best regards, Brian