Jun 27
2014

Soccer image by Pallus23 of Deviant Art. Every World Cup game I watch overwhelms me with the amount of historical numbers and statistics thrown around by game commentators about the teams and players. Soccer fans, including myself, are becoming numbers addicts more and more and we enjoy game analytics and prediction as much as we…

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written by Allaedin Ezzedin \\ tags: ,

Jun 20
2014

Photo from Getty Images As a Google Analytics Premium Reseller for several government agencies, we’ve noticed that Web and mobile analytics is as important to government digital initiatives as it is for the private sector. Fundamentally, it’s about organizations leveraging digital media to offer products and services to a target audience or to communicate and…

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written by Feras Alhlou \\ tags: ,

Jun 10
2014

Picture from Getty Images No, this isn’t the new horror movie by M. Night Shaymalan, but there is a twist at the end! A couple of weeks ago, Google Analytics made slight changes to their labels. They changed “Visits” into “Sessions” and “Unique Visitors” into “Users”. While intuitively this makes a lot of sense, many…

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written by Team Marketing

May 29
2014

Our team is at the Google Analytics Summit (exclusive to Google Analytics Certified Partners and Google Analytics Premium customers!) learning about the exciting new initiatives in store for the product. Most of it is top secret, but here are the things we can share. Enhanced Ecommerce Google will be revamping their Google Analytics Ecommerce capabilities…

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written by Team Marketing \\ tags: ,

May 29
2014

At the very end of my first week on the job at E-Nor, I sat down with Feras to make sure we had covered all the steps in the on-boarding process for new consultants. With my head spinning from the barrage of new processes, clients, and projects, I was feeling just a little overwhelmed. Thinking…

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written by Joel Michael

May 27
2014

Every now and then, we like to get “back to basics”. We still find established, experienced clients making simple mistakes that could easily be avoided and corrected using basic features already available in Google Analytics. One of them is properly using annotations – basically taking notes on different events (internal or external) that impact your…

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written by Farid Alhadi \\ tags: ,

May 20
2014

To view the full press release, click here. It’s our pleasure to announce that Bilal Saleh, our Principal Partner in the southeast, has accepted to join St. Leo University’s Advisory Council for the Department of Communication, Marketing and Multimedia and Management at the Donald R. Tapia School of Business at St. Leo University. He was…

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written by Team Marketing \\ tags: ,

May 19
2014

Last week, Forrester released their Web Analytics Q2 2014 Wave on: “the Six Providers That Matter Most And How They Stack Up”. The Wave report evaluates Web Analytics platforms against a number of criteria. It was a busy week last week, so I didn’t get a chance to read the report till this weekend, then…

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written by Feras Alhlou \\ tags:

May 02
2014

Our senior partner, Feras Alhlou, is nominated for the Digital Analytics Association Board this year, and he is HAPPY! Check out his dance moves in the video below, courtesy of one of our clients, jibjab.com . Personalize funny videos and birthday eCards at JibJab! Jokes aside, Feras is very passionate about analytics and is active…

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written by Team Marketing \\ tags: ,

May 01
2014

How much of your page are visitors really reading? If you are a publisher, a media site owner, or a content manager, you probably want to know how people interact with your content. Are they reading the full article or are they just reading the headlines and bouncing? Did the intro paragraph engage them enough…

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written by Mohamed Adel \\ tags: , , ,