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Nov 20
2009

It is a crime to have your AdWords campaigns on auto-pilot! :)

Google AdWords Alert functionality allows you to proactively monitor your AdWords campaigns with custom alerts. Set your campaign criteria via custom alerts and AdWords will notify you within the account or via email.

Log into AdWords and Alerts will greet you and you are presented with changes to key performance indicators at a glance.

Increase Traffic with New Keywords Alert

Please note the keyword suggestions need careful review. Please take the time to review the keywords before adding, also consider giving feedback to AdWords regarding the relevancy of suggestions.

Custom Alerts

To support active monitoring of KPI fluctuations you want to track and take action on, email yourself the Alert. In the office or on the go, use the powerful AdWords Alerts to stay plugged in to your campaign performance.

Similar to the Google Analytics intelligence alerts, AdWords offers customizable alerts – thirteen alert types!

From Impressions to Conversion metrics, you can choose:

  • metric
  • operator
  • comparison timeframe
  • frequency of alert
  • method of delivery

Powerful data formally requiring a manual investigation is now neatly delivered to your AdWords interface or email for quick action! :)

If you have a MCC, hang on because there is no alert access via MCC yet; you will have to log in to each account for Alert control.

See AdWords Alert blog post more details. This functionality is only available in the USA and a few other locations for now.

Happy Optimization! :)

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3 Responses to “Custom Alerts From Google AdWords at a Glance or Via Email”

  1. Tom Zoethout says:

    Hi PPC Team,

    It is a great tool, yes. The only thing is, you can not change the email address the alerts are sent to.
    But for large campaigns, with large budgets it is a very helpfull.

    Regards,
    Tom

  2. Rehan Asif says:

    Hi Tom,

    That is a good idea; obviously it is a new tool and will be subject to refinements.

    Remember to submit this feedback from your Google Adwords account.
    (we’ll do the same)

  3. Shower Doors says:

    Great comment, love the design of the site too.

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