Posts Tagged ‘analytics training’

Nov 18

A Commitment to Your Long-Term Success

If you search for “google analytics training course” on the Internet, you’ll find many options to choose from.  So why did we launch our Google Analytics Training Courses? What’s different about our program? How do we stand out?

1. “Office hours”.
For a minimum of six months after the training dates, participants will be able to speak directly with the instructor during scheduled “Office Hours” at least several times monthly, in an online session or open conference call, to review any aspect of their analytics, marketing, or development work.

Eric Fettman Google Analytics Training

2. Interactive, hands-on classroom sessions.
Participants will work in a live Google Analytics account (which we will provide if you don’t already have access to one), and there will be exercises, short quizzes, and active participation throughout the training sessions to reinforce the lessons.

3. A big-picture, real-world approach.
We’ll cover all the nuts and bolts of implementation, configuration, and reporting, and we’ll remain focused on real-world business needs, technical requirements, and ROI. We’ll also study important related topics such as A/B testing, usability testing, and the intersection of analytics and search engine optimization – all to build your conversion optimization skill set.

4. Optional three-month development plan and final test.
If you complete all three days of the main training track, you can optionally submit a personal, three-month analytics development plan (up to two weeks after training) for review by your instructor and take a final exam (up to one month after training) to validate your learning. After three months, you and your instructor can evaluate your progress and discuss next steps.

Register for our Google Analytics Training Course.


Here’s what some of our graduates have to say:

Eric Fettman is a rock star GA guy! He has made understanding analytics very easy. He has instilled confidence in every student to take on creating custom reports, dashboards, safely create filters, use Google Tag Manager and master the E-Commerce functionality of Google Analytics, yay!…Bottom line: Get your butt over to E-Nor’s site and see when and if Google Analytics training is coming soon to a location near you. -Nancy Wigal, Search Engine AcademyRead More

Eric Fettman, Google Analytics University instructor and coach, offers his perspective:

“The whole point of Web analytics is to make a measurable, bottom-line difference through action. Google Analytics is a powerful tool, but it’s used mostly for passive reporting that doesn’t really drive improvement. This course is designed to provide a practical and comprehensive foundation for meaningfully improving visitor satisfaction and steadily increasing purchases, lead generation, or whichever key performance indicators you have identified for your website. It’s important to me that every participant go back to work eager and fully able to use Google Analytics in a way that makes a real impact. And I’ll be there to support them long after the classroom training – that’s just the beginning.”

Our Training vs Analytics Academy

If you’re just starting out with Google Analytics, definitely check out the Analytics Academy, they provide some good foundational skills. But here are some things that separate our trainings:

  • E-Nor’s course provides a uniquely focused immersive, interactive, and supportive learning experience.
  • Previous participants have greatly enjoyed the exercises and quizzes that we complete together throughout the training.
  • We help you formulate your own strategy for analytics and conversion optimization, and provide countless practical, actionable tips that you can apply immediately.
  • We alert you to specific pitfalls to avoid and explore GA features that are critical but hidden or hard to understand.
  • We make the technical topics understandable even if you’re not approaching analytics from a technical background.
  • We review Content Experiments step by step so you can set up your own A/B test within GA.
  • We go beyond analytics to explore usability testing, as well as web optimization as part of a broader framework for customer focus and quality management.
  • You have many opportunities for one-on-one discussions with your instructor during breaks and particularly during the designated Q&A session that concludes each day of training.
  • If you participate in the three days of the main training track, you can work on a personalized 3-month development plan with your instructor and take advantage of coaching support for a minimum of six months after the training. Our objective is for you to apply the classroom lessons so you can drive your analytics and optimization program in a practical and measurable way, and we’re there to support you in your effort even after the formal training ends.
  • We provide breakfast, lunch and refreshments. :)

Training Locations

Looking for a training in your area? Here’s a list of cities were visiting:
San Francisco, CA
Dallas, TX
Los Angeles, CA
Washington, DC
Miami, FL
New York, NY
More Cities

Interested? Click the button to register.

Sep 05

google-analytics-speakerThis time of the year always brings change. The air is a bit more crisp, the days get shorter and students head back to school. And even though most of those going back to school are children and college-age adults, there are also those that will hit the books for training and learning the latest and greatest in their fields. Come next week, the 6th annual Tableau Customer Conference does just that, and E-Nor is going to be there heading up a training session that showcases a Tableau case study.

Speaking in September

The industry leader in data visualization, Tableau, is having the Tableau Customer Conference from September 8-12, 2013 at the Gaylord National Resort & Convention Center in Washington D.C. Come meet Feras Alhlou, talk with him about E-Nor’s experience with Tableau and learn from his session, How Well Do You Know Your Cohorts? This case study examines both the challenges and solutions of understanding user behavior and cohort analysis across multiple platforms (pretty cutting edge stuff!). Feras will speak on the Tableau Google Analytics connector, which puts powerful GA data at your fingertips. In this session Feras also touches on the Cross-Platform Challenge and a more efficient approach to analysis and optimization when utilizing Tableau.

At the end of the month, Feras is off to the East coast for eMetrics Boston Summit, which takes place September 29-October 3, 2013 at the Seaport World Trade Center in Boston, MA. This is yet another opportunity to meet Feras and explore how to Establish an Analytics Framework and a Data-Driven Culture. Here, attendees gain knowledge on the importance of both a framework and data-driven environment when it comes to the ever changing world of analytics. A Fortune 500 company is showcased, as Feras shares how organizations can embrace the culture and accomplish needed business goals and objectives.

The Latest & Greatest in Google Analytics

Following eMetrics, the staff at E-Nor will do some training of our own at the upcoming Google Analytics Summit 2013. Here, we’ll connect with Googlers in Mountain View to learn about what’s new in digital marketing and measurement, give feedback on existing Google Analytics products, as well as get the skinny on new product releases (and plenty more that’s going on in the world of GA – yippie!!). We’re excited to learn more about the future of analytics and see what Google Analytics is doing in terms of new ways of looking at data that will ultimately help us help our clients.

Training for You, Too

For those of you anxious to get out there and get your brain moving with the changing of the seasons, we’ve got YOU covered too! E-Nor recently launched Google Analytics Training Courses this Fall, which offers hands-on training and personal coaching of Google Analytics. Our results-focused training courses are available as a one-day introductory session, or multi-day mastery training. In addition, all participants continue to get on-going analytics support and personal development through direct coaching even after the course is complete! Instructor Eric Fettman holds a B.A with High Honors from Harvard University, is the founder of and has over 20 years experience in the indsutry, so you’re learning from the best! :)

Starting next month, we kick off our Fall courses in the following cities:

Washington, DC
October 22-25, 2013

Additional courses are planned for New York, San Francisco, Dallas, Los Angeles, Philadelphia and Miami. All details are available on our Google Analytics Training Course website.

So as we’re out and about in the next coming months, we hope to both see you, and share with you, what’s new in the world of analytics. And as always, if we’re not out in your neck of the woods don’t panic — we’re just a click away!

Aug 22

Want a Better Understanding of Google Analytics? Go Back to School! E-Nor Launches Google Analytics Training Course, Featuring Industry Veteran Eric Fettman as Instructor and Coach

Eric Fettman - Google Analytics Training Course InstructorHere at E-Nor, we’re always looking for ways to help others understand the importance of analytics, as well as the inner workings behind that and digital data. Over the past 10+ years, thousands of marketing professionals around the globe, consultants and business owners have attended our analytics and digital training courses. As we launch our newest form of analytics training, we look to focus more on the one-on-one aspect of teaching. And with this new program, we went right to the best in the business for someone who can teach, coach and guide our students. We’re excited to announce that Eric Fettman has joined the E-Nor team, to focus solely on the development and direction of Google Analytics Training Course.

Course instructor Eric Fettman is a Harvard graduate and founder of, and has more than 20 years experience in classroom and online training, as well as information design, website and application development, search engine and marketing optimization and web analytics. He has developed a Web content management system, online bookstore, e-learning platform, and multi-media training programs. Eric is currently a Google Analytics resource editor at iPassExam and develops content for a number of industry websites.

Ongoing Coaching

Eric Fettman Google Analytics Training ShotOne aspect that makes Google Analytics University unique from other training programs out there is ongoing support after the course is complete. Class participants are able to speak directly with Eric following the course during scheduled “Office Hours” through online sessions and open conference calls, during which they can discuss any aspect of their analytics work.

Three-month Google Analytics Development Plan and Beyond

Eric’s teaching philosophy goes beyond the classroom to include a three-month Google Analytics development plan that participants in the three-day main training track can work on with Eric.

Hands-on Training with a Real-World Focus

E-Nor’s Google Analytics Training Course is a unique training avenue designed to be hands-on, comprehensive and always with a real-world focus on business and technology leveraging data for bottom-line improvement. The training program is designed to provide the technical know-how for Google Analytics implementation and reporting, and additional skills and insights that you’ll need to create better experiences for your end users and to generate greater overall value for your organization.

Our Google Analytics Training Course offers single-day or multiple-day courses that teach the skills that drive measurable improvement and maximize website value, while giving students the foundation for successful digital optimization and the competitive advantage to make data-driven decisions. Check out the full curriculum for an overview of courses offered. Through the end of 2013, training is scheduled in Los Angeles, Washington, Philadelphia, New York, San Francisco, Dallas, and Miami. Training is also available on-site at your location.

Want to know more? Give us a call at (866) 638-7367 or visit We’d love to answer any of your questions and talk with you more about this exciting new program. Or, if you’re ready, Sign up today for E-Nor’s Google Analytics training program that will give you the understanding and know-how to make your organization more data driven.

Mar 07

E-Nor’s Google Analytics workshop will take place on Friday 3/11. It’s not too late to register for SMX West or the Workshop (or both), and yes, I do have a $100 promo code for all of you last minute folks :) . The promo code is smx100feras, feel free to use it and pass it along to your friends and colleagues.

Take a look at the workshop agenda and drop me a comment or an email if you have any other questions.

The morning session is marketing/business focused and the afternoon is more tailored to webmasters and techies. Analytics sits in between IT and Marketing, and to do it right, you really need to be aware of what’s involved in both aspects.

And rest assured that your questions will be answered. Even if we didn’t have time to cover a specific topic in-depth during the day, myself and one of our senior analysts will be available during the breaks and after the seminar for Q&A and hands-on review of your GA account and any data/analysis questions that you might have.

Register today and save $100 with this promo code (smx100feras).

I look forward to seeing you at the seminar!