Posts Tagged ‘brian clifton’

Jan 25
2010

You probably have seen the earlier post on the Google Analytics Workshop that Dr. Brian Clifton and I are holding at SMX West on March 5, here in Santa Clara. The early registration ends this Saturday, so if you are planning on attending the workshop, take advantage of the 10% discount and sign up by this Saturday 1/30/2010, the discount code is GA@SMX.

In addition to the GA workshop, I’ll be speaking at the Conversion Ninja Toolbox – A Review of Tools & Technologies session on Thursday March 4, 2:45-3:45pm. Stop by and say hi! I’m certain you’ll pick up a tip or two on improving conversation rates, sales & profits. The session will also cover ideas on what to test and practical information on available tools and technologies.

The session will be moderated by Chris Sherman, the Executive Editor of Search Engine Land and the co-panelists are:

  • Tim Ash, CEO, SiteTuners.com
  • Patrick Bennett, Co-Founder, BLVD Status
  • Nicholas Ward, Product Manager, Range Online Media
  • Feras Alhlou, President, e-nor.com

I’ll be focusing on the Google Website Optimizer (GWO) and how website owners should use A/B and Multivariate testing to find site bottlenecks and improve the performance of marketing campaigns by adopting a testing methodology. I am hoping that your takeaways will include:

  1. Benefits of Testing and Google Website Optimizer – Free but powerful!
  2. Features – what should you test?
  3. Advanced Testing Strategies with GWO
  4. Testing Best Practices
  5. Sample Reports & Results

I look forward to seeing you at SMX West. Meanwhile, if you have a question, a comment or a suggestion, feel free to leave a comment or email me at feras @e-nor.com

I am speaking at SMX West

Thanks,
Feras

Related Post:

Jan 06
2010

Seminar Announcement: “Using Google Analytics to Improve Your Online Marketing & Business” 1-day Google Analytics seminar hosted by Dr. Brian Clifton and I on March 5, 2010 in Santa Clara, CA. The workshop is conducted in cooperation with Search Marketing Expo SMX West.

You don’t want to miss out on SMX or this seminar and the opportunity to meet and learn from Brian. The Search Marketing Expo – SMX West conference features 50+ sessions on the latest search and social media topics. Check out the full agenda, and sign up for the conference and for the Google Analytics Seminar.

For those of you that don’t know Brian, he is an internationally recognized Web Analytics expert who consults on website performance optimization for global clients. He is the author of the best selling book, Advanced Web Metrics with Google Analytics (if you haven’t read it, you should :) ).

You can view the seminar details on the SMX West site and register online as well. Brian and I will be covering both strategic as well as tactical aspects of Google Analytics. CMOs, marketers, business owners, IT managers and staff would benefit from this seminar.

All the material will be provided to the seminar attendees. Also Brian and I will have a number of “on-the-fly” site audits during the seminar. Bring your toughest technical implementation and marketing questions and you’ll get expert answers. Here are the registration options:

Registration Options Now to
Jan. 30
Jan. 31 to
Mar. 1
On site
When Purchased with SMX West
(SMX West tickets additional)
$700 $800 $900
When Purchased Separately $795 $895 $995

If you are still undecided, check out the testimonials from previous Google Analytics Workshop attendees.

Brian and I look forward to seeing you at SMX! Feel free to contact us, email, call or leave a comment if you have any questions about the seminar.

Update, 1/7/2010 - we now have a 10% discount when you use the following promo code: GA@SMX.  Note that the code is case sensitive. 10% discount on All Access, Workshop Only and All Access + Workshop Passes. One more reason to attend!

Update, 2/7/2010 - due to unforeseen circumstances, Dr. Brian Clifton will not be attending the Google Analytics workshop @ SMX. Feras will be conducting the workshop according to the already published agenda, for both the morning and the afternoon sessions.

I am speaking at SMX West