Posts Tagged ‘case study’

Jan 03
2014

google analytics tivo case studyRead Case Study!
With mobile devices and tablets now dominating our lives, most organizations have a mobile version or accompanying app. In some cases, mobile versions and apps even get more traffic than their corresponding desktop sites! While still necessary, standard desktop websites are slowly becoming…well… less standard. So, naturally, Mobile Analytics is the upcoming craze to understand exactly what’s happening on these sites and apps.

Yet it remains a challenge and mystery for many marketers to make sense of. Using familiar web analytics strategies don’t really apply anymore. Mobile usability is different in nature from traditional web browsing. The layouts are different, so information is presented in different areas of the screen. Navigation is often simplified. The actual physical use and behavior (touch screens) are different (swiping is completely different from scrolling). All these differences affect the nature of user-behavior, and thus, measuring strategies need to be adjusted accordingly.

Google Universal Analytics for Mobile Analytics

TiVo faced this challenge specifically with the launch of their mobile app. They wanted to attack it head-on, but using their existing log-based tracking solution to accommodate mobile tracking required quite a bit of customizations, which means cost with no guarantee that it would even work.

We helped TiVo to create a novel measurement solution using features specific to Universal Analytics (in Google Analytics) – leveraging metrics unique to user-behavior and mobile devices. E-Nor proposed a solution leveraging Custom Dimensions in Universal Analytics to capture many of the visitor-level data elements TiVo wanted to analyze, such as device and user-environment details as a baseline for reporting user behavior. Analytics Events were architected to track very granular elements, including screen, button, link, click, and so on. Such comprehensive measurement model allowed the client to gain valuable insights about user behavior across devices and the performance of the app.

With the data reports in hand, TiVo was able to increase their mobile app sessions and screen views by over 40%!!!

Checkout the actual case study released by Google earlier this year by downloading it or reading it on Google Think.

Read Case Study

Mar 27
2012
© San Francisco Museum of Modern Art
© San Francisco Museum of Modern Art

E-Nor announces a Google Analytics Case Study with the San Francisco Museum of Modern Art SFMOMA.  A pioneer in the online space, SFMOMA.org launched their website in 1995. Since then the museum has established a comprehensive online presence offering over 9,000 works of art via the website.

SFMOMA needed guidance on measuring success and reached out to E-Nor for assistance:

© San Francisco Museum of Modern Art, Photo by Henrik Kam

© San Francisco Museum of Modern Art, Photo by Henrik Kam

 

“User engagement and consumption of content were two challenges for SFMOMA. E-Nor planned and instrumented a robust Google Analytics configuration and reporting framework which delivered exactly the insights we need to continuously assess how our site’s content is being consumed.”

— Dana Mitroff Silvers, Head of Online Services, San Francisco
Museum of Modern Art 151 Third Street  San Francisco, CA 94103 (415) 357-4000

 

 

 

 

Accomplishments:

  • Increased measurement accuracy by 15% – enabling true data driven decisions
  • Deep insights into user engagement with content now drive site optimization decisions
  • Able to correlate the most popular exhibitions for each marketing campaign

Download the case study here. We’d like to thank SFMOMA, Dana Mitroff Silvers and our Google Analytics Account team. It has been a pleasure working with Dana and SFMOMA.

It is E-Nor’s honor to offer discounts to non-profits. Please let us know of a non-profit you would like E-Nor to support in 2012. As a SFMOMA corporate sponsor, we have free passes to the museum, so let us know if you are in the area and would like to visit the latest exhibits!