Posts Tagged ‘conference’

Sep 16

The following is an excerpt from a post we wrote on the Evolve Conference Blog. For the full article, please click here.


Universal Google Analytics is all the craze right now. We hope you’re planning to attend our Evolve conference in October, because we are going to cover it and cover it well!

Not only do we have the sessions, but we’re also having a Fireside Chat with Justin Cutroni, Google Analytics Evangalist, and he’ll be providing answers to all your “burning questions”. You all should know Justin, an avid speaker and blogger and thought leader in our industry. So bring on your questions!

If you’re still not sure about what’s all involved with Universal Analytics and the impacts it has on your organization, follow the following 5 tips and you’ll be in a good shape.

Tip #1. Don’t panic! You don’t have to rush, you still have time.

Legacy (or Classic) Google Analytics isn’t going away soon. According to Google’s Universal Analytics Upgrade Center, “Data collected from the deprecated features will be processed for a minimum of 2 years”. So if you are using ga.js, urchin.js, customer variables, etc., you’ll have data for a couple of years from when Universal was announced out of beta (April 2014).

For the complete list of tips, read the full article here.

Aug 07

We are proud to be partnering with Rising Media to be producing the Evolve with Google Analytics conference! Millions of organizations are using Google Analytics, but have yet to tap its full potential. As experienced Google Analytics Certified Partners, we know the platform in and out, and will put you in touch with the foremost thought-leaders and practitioners of the analytics industry. I invite you to attend the inaugural launch of Evolve with Google Analytics. Attend the conference to learn about:

• Unlocking the Power of Universal Analytics
• Truth in Advertising
• App and Cross-Device Insights
• Customer 360: Integrating Web and CRM Data
• Google Tag Manager Best Practices
• Testing and User Experience Integration with Google Analytics
• Google Analytics Live Clinics and more

You’ll have the opportunity to network with fellow marketers and practitioners and share real life stories on leveraging Google Analytics to enhance your organization’s data-driven decision culture.

Evolve your measurement for better insights and competitive advantage.
We look forward to seeing you October 6 – 7, 2014 in Boston!


Feras Alhlou
Conference Chair, Evolve with Google Analytics

Evolve Agenda Button Evolve Registration Button
P.S. Early bird registration rates end Friday August 8th. Register today & save $300.