Posts Tagged ‘feras alhlou’

Nov 21
2012

Turkey Google Analytics
We have been hard at work over the past few months doing what we can to share analytics tips, best practices and the latest from the trenches relevant to the measurement industry and those on their road to becoming analysis ninjas :) . We have had the pleasure of connecting with some influential media outlets and thought it would be beneficial to share some of our recent published pieces with our blog followers. Feel free to click through these links to review the entire piece.

Take a Moment to Get Feras’s M.O.

E-Nor’s Co-Founder and Principal Consultant, Feras Alhlou was recently featured on MO.com, a website highlighting entrepreneurs from all industries and all around the world. This online publication examines what makes entrepreneurs tick and shares with readers their habits, strategies and business philosophies. Feras’s feature begins with a quote that encapsulates his drive to make E-Nor successful, “Delivering and measuring results, then sharing those results with our clients, along with demonstrating the positive impact on their bottom line was (and still is) very satisfying to me.”

Web Marketing Today

A lot of what E-Nor does day-in and day-out is focused on web marketing today. So what better place to provide editorial content then a publication titled just that! Web Marketing Today provides articles, video and webinars on current industry-related topics such as Advertising, Analytics & Testing, Lead Generation and more. E-Nor contributes material relevant to our analytics consulting services that Web Marketing Today’s readers are interested in learning more about. Check out Analytics in an Hour, our four-part series on Understanding Google Analytics, Google Analytics Real Time: Instant Analysis and our most recent article, Using Google’s In-Page Analytics.

E-Nor on the Google Analytics Blog! Campaignalyzer and Cost Data Import!

CampaignAlyzer- Our first feature on the Google Analytics blog was for our tool, CampaignAlyzer, which was the proud winner of the Social Media Favorite Award at the latest GAUGE conference held in Boston.

The competition was fierce, but CampaignAlyzer, a web-based solution that acts as a central repository platform where organizations can store their marketing campaign values in one database, caught the love of the audience and social world! The application streamlines campaign tagging into a process that is efficient, timely, accurate, adaptive, value-added and business critical.

Cost Data Import- Ever wanted to measure return on investment from multiple digital channels? Import data from multiple channels and review them in a custom report for cost analysis of traffic sources. See how all your digital marketing channels are performing compared to each other, so you can make better decisions about your marketing programs. E-Nor was featured on the Google Analytics Blog as a partner who implemented the cost data import successfully for a client (OEMPCWorld).

Timely Analytics for the Holiday

The PR team at E-Nor always tries to keep content timely and current, which is why we released an article just this week on Data Analytics for a Profitable Holiday Season through Independent Retailer’s online publication. This article provides valuable information to retail store owners and marketing managers on what and how to measure digital data just in time for Black Friday and Cyber Monday. We shared tips, suggestions and resources to ensure you have a profitable holiday season.

Talk About Analytics

Feras spoke on a number of different occasions this fall, one of which was at the Conversion Conference last month in Fort Lauderdale, Florida. As a speaker at the event, Feras touched on the topic of Big Data’s Perfect Storm: Actionable Customer Insights from the Cloud. Here, conference attendees learned about the “magic powers” of Big Data and data integration to provide the 360 view of customers and stitching data from multiple sources (campaign costs, CRM, web analytics data) to produce insights on reducing lead acquisition costs and overall cost per qualified lead.

E-Nor was featured on PUNCH Media & Marketing Made Easy radio show 1220 a.m. KDOW, The Wall Street Business Network, where Feras spoke on the topic of Web Analytics & Marketing Optimization. Listeners gained knowledge on measuring online marketing activities with email marketing campaigns, website offers and social media measurement. (Archived episodes aired October 6, 2012.)

A brief talk on Quantitative and Qualitative Insights was also posted on Webmaster Radio earlier this month. Feras spoke on how to uncover and diagnose conversion problems.

We have several other editorial pieces in the works, so watch for E-Nor popping up the media or at an upcoming industry event!

Leave us a comment if you have any feedback or suggestions on future topics.

Happy Reading and Happy Thanksgiving!

Jun 22
2011

If you are serious about turning data into insight, there is no better place to be (and so many bright and nice people to see) than eMetrics, the Marketing Optimization Summit. I’ll be speaking at eMetrics New York, October 17-21, and I hope to see you all there.

Samantha Bedford of Location 3, Thomas Bosilevac of Mashable Metrics, and I will be cover the “A Few of My Favorite Tools” session on Friday October 21, 2011 from 1:10-2:00pm.

As our dear friend Jim Sterne said: “Consultants are tool agnostic” and “they certainly have their favorites and they know how to use them.”  Come join us to learn about some of the coolest analytics, integration, and visualization tools out there.

Early Bird Registration ends September 2nd, so register now and take advantage of the early bird special. Oh, and you can even save more, by using this 10% Promotional Speaker Discount code: EMOSSPEAK.

Don’t miss out!  Join us and the eMetrics folks to “celebrate 10 years of turning data into insight” If there is a specific tool you would like reviewed, please reply in the comment section below or email me directly, feras @ e-nor dot com.

Thanks
Feras

Mar 20
2011

Working in the Silicon Valley definitely has its advantages even though it sometimes takes a toll on you :) . Search Marketing and Analytics conferences take place right in our backyard and we need to be there (we really don’t have to, but we like to!).

In the last two weeks, we had back-to-back conferences and it was great to meet friends and learn and share experiences with the brightest minds in the industry. We participated in SMX West and had a one-day Google Analytics workshop in San Jose. We then participated in eMetrics (and the Web Analytics Association Gala dinner) and co-sponsored and spoke at the first Google Analytics User Conference GAUGE 2011 in San Francisco, (and somehow still managed to get client work done!).

I wan to specially thank the workshop attendees at both SMX West and GAUGE for their commitment and investment in learning Google Analytics and the great questions and discussions we had. I promised to provide a list with a number of useful posts and help topics, so here it is. Enjoy! :)

Thank you again for participation and attending the training sessions and I hope to see you soon!

Feras

Dec 03
2010

Looking to optimize your marketing and not sure where to start? Really want to leverage the power of data? Not sure how to use Google Analytics? Need to have more confidence in your Google Analytics data? If so, sign up for the Google Analytics Workshop @ SMX Marketing Expo West on Friday March 11th 2011 in San Jose.

Use this promo code smx100feras and save $100!

Who Should Attend?

  • Marketing Managers
  • Business owners
  • CMOs
  • Webmasters
  • Agency staff

Why?

If you are struggling to go beyond basic web metrics of visitors and pageviews and want to move into actionable insights, this seminar will put you on the right track. You will learn how to improve your return on investment (ROI) on marketing campaigns and utilize analytics insights to optimize performance.

What will you learn about Google Analytics?

The two-part seminar will focus on:

Marketer/Business Focus – Strategy & Planning

  • Web Analytics Strategy
  • How It Works
  • Master the User Interface
  • Advanced Features Overview

Webmaster/Technical Focus – Implementation

  • Accounts & Profiles, Filters & Goals
  • External Campaign Tracking
  • Reporting
  • Advanced Segmentation & Custom Reports

We will have ample time for Q&A and I’ll be hanging around for additional hands-on analytics review and advanced analytics questions.

Again, the seminar is in San Jose, CA on Friday March 11th, 2011. Register today and invest in learning!

I look forward to seeing you at SMX West San Jose and don’t forget to use this promo code smx100feras and save $100!

If you are still not convinced, maybe the following testimonials will persuade you :)

“E-Nor’s Google Analytics seminar provided me with the insight I need to provide our clients with actionable metrics” R.B., Managing Director

“I think you did a really good job presenting to an audience that had a wide range of Google Analytics experience. Glad I stayed the extra day to attend” C.S., Marketing Manager

“Feras clearly knows the intricacies of Google Analytics thoroughly. If our clients need advanced Google Analytics help, we wouldn’t hesitate to recommend Feras and the group at E-Nor.” R.L. Principal Consultant

“Very pleased with the Google Analytics workshop at SMX East in NYC. Feras was extremely helpful and knowledgeable in all aspects of GA. Highly recommend this course to all Google Analytics users”, M.W., Marketing Manager

Feel free to leave a comment or email me if you have any questions or comments.