Posts Tagged ‘google tag manager’

Feb 06
2014

Google Tag Manager Google Analytics Icon Thumb

Marketers and analysts want to spend their time maximizing ROI for their organizations, not figuring out how to track events in Google Analytics or waiting for a development or content-approval cycle to get the events coded into a live website.

Google Tag Manager is designed to decouple analytics and marketing codes from Web development and page content – to make it possible, as one example, to configure Google Analytics events without manually adding any code to the Web page.

And because you can opt for Google Analytics Universal tags within Google Tag Manager, you’ll be able to take advantage of new Google Analytics tracking features as they become available, usually without any actual coding.

The following tutorial video discusses Google Analytics events, Google Tag Manager, and how they work together. If you’re already familiar with any of the topics, you can refer to the timeline below to jump to specific points in the video.

If you have questions or comments after viewing the tutorial, or if you’d like to share your experiences with event tracking or Google Tag Manager, please post below.

May 22
2013

For the full case study, download it here.

Our client is a Fortune 500 company that provides computer and related solutions, helping customers globally capture, share, and preserve digital content. Their online presence spans worldwide serving over 200 countries, each managed by a different group. As you can imagine, the deployment of their tags was disjointed and they needed a solution to centralize their digital marketing efforts and measurement. We suggested Google Tag Manager (GTM), a tool that allows centralized deployment of javascript tags (such as site analytics code and remarketing tags) through an easy web interface. It now allows them to build, test, and publish marketing tags, specifying access levels across their business units and web properties. They are extremely happy about the efficiencies that have resulted.

google tag manager icon

If you’re doing online marketing right, you probably have a gagillion tags, scripts, pixels running on your website. You might have some on all pages in the main template, some on certain landing pages, etc. Some may conflict with others, causing errors, while some might just be on pages unnecessarily, possibly causing issues like load time problems.

Wouldn’t it be nice to have them all organized in a system where you can test them out and then deploy certain tags on certain pages? That’s what Google Tag Manager does. It’s a content management system, but for tags.

While, it can be a daunting task to remove, replace and reorganize all your tags in order to implement it, with a little strategy and planning, it might actually make your life a whole lot simpler. Here’s how we helped a high profile client implement it on their site.

Global Brand Hi-Tech company consolidates process, simplifies deployment and tracking of marketing tags worldwide with Google Tag Manager

Here are some basic points about the client, their challenges, and how we implemented Google Tag Manager to solve their issues, but for full details, download the case study here.

About the Client

  • Hi-Tech, Fortune 500
  • Global Leader in Computer and Mobile Related Solutions
  • Technology integrated into products from top electronics companies worldwide

Goals

  • Deploy code quickly and easily
  • Audit and customize javascript tags
  • Reduce dependence on development teams

Approach

  • Adopted Google Tag Manager for all websites
  • Structured tag containers by marketing regions
  • Created permission-based workflows for global marketing teams

Results

  • Accelerated global code deployment from weeks to hours
  • Reduced multiple tags to a single tag
  • Eliminated inaccuracies and incomplete data from manually collecting reports
  • Implemented customer survey and marketing automation

In the end, the admin team was a lot happier and organized. The site(s), as large as it (they) is (are), is now a lot lighter because of the “filter” of tags deployed.

Check out more information on Google Tag Manager and also some more of our case studies.

Oct 01
2012

Google has done it again! They’ve added yet another product to their already outstanding digital marketing suite. Introducing Google Tag Manager, a new powerful tool that allows you to deploy marketing tags onto your website in a matter of minutes, rather than days or weeks. And E-Nor is on the forefront of this exciting program, being one of the Google Analytics Certified Partners who are approved Google Tag Manager Specialists. Our staff has gone through rigorous testing and review to earn this certification, and be able to provide this highly beneficial tool to our clients.

Tag Management Systems (TMSs)

As most of you are already aware, Tag Management Systems (TMSs) provide an easier way to implement tags throughout a website. Rather than hassling the IT department to add specific tags in either HTML or Javascript (which we all know can take days, weeks, even potentially longer depending on how often you pester your IT personnel :) ), it can be done by adding a small snippet of code to your website. The Google Tag Manager admin interface automates the placement and management of digital marketing vendor tags, thus making the process more efficient, saving both time and money.

Google and Third-party Tags

Tag Manager
The Google Tag Manager program supports a variety of Google and third-party tracking of marketing and management tags, which provides accurate and dependable data you can trust. Currently, the following tags are supported:

  • Google Analytics
  • Adwords conversion tracking
  • Adwords Remarketing
  • Doubleclick
  • Custom Image
  • Custom HTML

While new predefined tag types will be added, the custom tags above allow admins to include additional javascript tags from other tools as well.

It allows users to run campaigns on their schedule, is easily adaptable to current digital marketing tools and gives you confidence in the data you are gathering online. Google Tag Manager is fast and reliable, intuitive and is easy to use.

E-Nor Offers Google Tag Manager Consulting

E-Nor is already a certified partner with a number of Google Analytics products, and the new offering of Google Tag Manager is just another way we will help our clients get the most out of their digital marketing. E-Nor will develop the planning, process and strategy needed to properly deploy the Google Tag Manager tool. By utilizing our years of analytics expertise, complemented by our new status as a Google Tag Manager specialists, it shows that E-Nor continues to diversify service offerings to enhance our client’s agility in effectively measuring and improving digital marketing campaigns. This unique combination demonstrates our commitment to staying on the leading edge of industry advancements, and we are excited to offer this new service.

To take advantage of the Google Tag Manager (GTM) for your organization, contact one of our specialists.

Useful Google Tag Manager Resources

Happy Tagging! :)