Posts Tagged ‘infographics’

Aug 11
2014

ABC's of Google Analytics

Creative solutions are built from knowing the basics to the bone. Every so often, we like to go back to basics for our beginner readers and remind everyone else. Here’s a quick review and infographic of the “ABCs of Google Analytics”.

In the Google Analytics interface, on the left side there is the Google Analytics reporting menu. You’ll realize they’ve done a great job of organizing things based on intuitive marketing strategies.

A is for Acquisition: What brought visitors to your site?

These items in GA essentially show you what’s driving traffic to your digital properties, website, mobile site, mobile app, etc, telling you where your visitors coming from. Some examples of what kind of traffic you are getting are paid, referral, organic, and direct traffic. Also, the technological world we live in may have visitors coming to your site from multiple touch points several times before converting. Universal Analytics helps you tie all of these things together (including even offline data if you want).

google_analytics_acquisition

B is for Behavior: What did the visitors do once they got there?

Once visitors get to your website or mobile app, what are they doing? The “behavior” area tells you what your visitors are engaging with on your digital properties. At a higher level, they might be visiting and interacting with the home page or other landing pages, traversing the site, visiting several pages (or bouncing!). Also, if set up correctly, Behavior not only includes what pages they visited, but specifics of how they interacted with your pages and site(s). For example, Events you’ve set up to be triggered by playing videos, clicking links, using the slider button and reading through content, would all be found here, so you can see the details of exactly what’s happening.

google_analytics_behaviorpng

C is for Conversion: Did they do what you wanted them to do?

This is what it all comes down to! By setting up Google Analytics goals and enhanced eCommerce, you’ll be able to tell if your online marketing efforts are truly working. After all, who needs a bunch of visitors engaging with your site if they’re not contributing to your bottom line, like becoming leads by submitting forms or buying products. Here is where you can see all your goal conversions, like downloading material, form submissions, add-to-carts, completed checkouts, etc.

google_analytics_conversion

For your reference and visual pleasure, below is an infographic to demonstrate these basic concepts and flow in Google Analytics.

ABC of Google Analytics Infographic

Mar 25
2014

google-analytics-universal-migration-flowchart
The global shift to Google Analytics Universal is upon us. Google plans to migrate everyone, and that can be a little scary. We want to make the migration as clear and seamless as possible for you.

The migration to Google Universal Analytics consists of two basic steps, but we need to keep aware of a few potential twists and turns along the way. The flowchart that appears below illustrates the timeline and decision paths that you’ll follow as you migrate your own Google Analytics properties to Universal.

The flowchart maps out the points discussed in the video that we posted last week, so you can now view the video, follow along in the flowchart, and read though our Universal ebook for a deeper dive into core Google Analytics functionality and Universal-specific considerations.

google-analytics-universal-migration-flowchart

Oct 23
2013

desktop background google analytics regex cheatsheetI have a background in design. With powerful tools and applications like Photoshop, remembering all the commands can be a challenge. It’s almost 100% necessary to have keyboard shortcuts and cheat sheets if you plan to do heavy surgery with them. Despite your best efforts, some shortcuts and codes just never get memorized (I’ve been trying to remember the hex for red for 7 yrs now, just never has been a priority).

I saw this awesome Photoshop keyboard shortcut desktop background and thought, “How convenient!”

Google Analytics is a powerful tool too, but the commands (Regex’s and Keyboard Shortcuts) can be hard to remember. So for the analytics ninjas (or wannabe ninjas who haven’t memorized every shortcut yet) doing heavy data crunching and report making, we thought it might be cool to have one of those for Google Analytics! We know that there are already some out there, but we wanted ours to be really “pretty” AND could be used as a desktop background (for maximum convenience). This is only for the hardcore analytics ninjas that are willing to get rid of that Hello Kitty desktop pic, picture of your spouse and kids, or “Man of Steel” desktop background.

Click here to find your screen resolution!

DOWNLOADS: Google Analytics Regex Cheat Sheet

Black and White Printable (8.5in x 11in)
1024×768
1024×1024 (iPad)
1280×800
1280×1024
1440×900
1680×1050
1920×1200
2560×1440

DOWNLOADS: Google Analytics Keyboard Shortcuts

Black and White Printable (8.5in x 11in)
1024×768
1024×1024 (iPad)
1280×800
1280×1024
1440×900
1680×1050
1920×1200
2560×1440