This year, we’re proud to announce our Principal Partner, Bilal Saleh, will be conducting an Analytics Workshop as one of the sessions of WebCongress Miami!
What Marketers can learn from Network Engineers
With a background in mobile telecommunications, Bilal draws a parallel between digital marketing and network engineering, particularly decision making based on measurement and analysis with the ultimate goal of achieving the best results with minimum resources. Network engineers not only build systems based on objectives/outcomes, resources/constraints, and timelines – but they continuously monitor and measure their outcomes, then tweak and optimize till their goals are reached. These same practices can be applied to digital marketing strategies and practices to achieve highest ROI.
Bilal will be going through what you need to know in order to “engineer” a winning digital marketing strategy, including:
- Proper KPI’s to measure
- Ecommerce foundational and Advanced Analytics techniques
- The power of segmentation vs. aggregation
Date: Friday, 8th November, 2013
Place: Venture Hive, 1010 NE 2nd Ave Miami, FL 33132
Included: Presentation and Certificate
Who Should Attend
- Marketing Managers & Business Owners
- Search Marketing Managers
- E-Commerce, B2B and Media/Content Site Owners
- Web Strategists and Digital Marketing Consultants
WebCongress is an event covering attracting professionals and media from all over Europe, and Latin- America with one goal: teaching online marketing strategies by involving leading companies in the industry. Each year it’s organized in different cities in Spain and in the world such as San Francisco, Miami, Bogota and Amsterdam, with an average attendance of more than 10,000.