Posts Tagged ‘smx west’

Mar 20
2011

Working in the Silicon Valley definitely has its advantages even though it sometimes takes a toll on you :) . Search Marketing and Analytics conferences take place right in our backyard and we need to be there (we really don’t have to, but we like to!).

In the last two weeks, we had back-to-back conferences and it was great to meet friends and learn and share experiences with the brightest minds in the industry. We participated in SMX West and had a one-day Google Analytics workshop in San Jose. We then participated in eMetrics (and the Web Analytics Association Gala dinner) and co-sponsored and spoke at the first Google Analytics User Conference GAUGE 2011 in San Francisco, (and somehow still managed to get client work done!).

I wan to specially thank the workshop attendees at both SMX West and GAUGE for their commitment and investment in learning Google Analytics and the great questions and discussions we had. I promised to provide a list with a number of useful posts and help topics, so here it is. Enjoy! :)

Thank you again for participation and attending the training sessions and I hope to see you soon!

Feras

Mar 07
2011

E-Nor’s Google Analytics workshop will take place on Friday 3/11. It’s not too late to register for SMX West or the Workshop (or both), and yes, I do have a $100 promo code for all of you last minute folks :) . The promo code is smx100feras, feel free to use it and pass it along to your friends and colleagues.

Take a look at the workshop agenda and drop me a comment or an email if you have any other questions.

The morning session is marketing/business focused and the afternoon is more tailored to webmasters and techies. Analytics sits in between IT and Marketing, and to do it right, you really need to be aware of what’s involved in both aspects.

And rest assured that your questions will be answered. Even if we didn’t have time to cover a specific topic in-depth during the day, myself and one of our senior analysts will be available during the breaks and after the seminar for Q&A and hands-on review of your GA account and any data/analysis questions that you might have.

Register today and save $100 with this promo code (smx100feras).

I look forward to seeing you at the seminar!

Thanks,
Feras

Dec 03
2010

Looking to optimize your marketing and not sure where to start? Really want to leverage the power of data? Not sure how to use Google Analytics? Need to have more confidence in your Google Analytics data? If so, sign up for the Google Analytics Workshop @ SMX Marketing Expo West on Friday March 11th 2011 in San Jose.

Use this promo code smx100feras and save $100!

Who Should Attend?

  • Marketing Managers
  • Business owners
  • CMOs
  • Webmasters
  • Agency staff

Why?

If you are struggling to go beyond basic web metrics of visitors and pageviews and want to move into actionable insights, this seminar will put you on the right track. You will learn how to improve your return on investment (ROI) on marketing campaigns and utilize analytics insights to optimize performance.

What will you learn about Google Analytics?

The two-part seminar will focus on:

Marketer/Business Focus – Strategy & Planning

  • Web Analytics Strategy
  • How It Works
  • Master the User Interface
  • Advanced Features Overview

Webmaster/Technical Focus – Implementation

  • Accounts & Profiles, Filters & Goals
  • External Campaign Tracking
  • Reporting
  • Advanced Segmentation & Custom Reports

We will have ample time for Q&A and I’ll be hanging around for additional hands-on analytics review and advanced analytics questions.

Again, the seminar is in San Jose, CA on Friday March 11th, 2011. Register today and invest in learning!

I look forward to seeing you at SMX West San Jose and don’t forget to use this promo code smx100feras and save $100!

If you are still not convinced, maybe the following testimonials will persuade you :)

“E-Nor’s Google Analytics seminar provided me with the insight I need to provide our clients with actionable metrics” R.B., Managing Director

“I think you did a really good job presenting to an audience that had a wide range of Google Analytics experience. Glad I stayed the extra day to attend” C.S., Marketing Manager

“Feras clearly knows the intricacies of Google Analytics thoroughly. If our clients need advanced Google Analytics help, we wouldn’t hesitate to recommend Feras and the group at E-Nor.” R.L. Principal Consultant

“Very pleased with the Google Analytics workshop at SMX East in NYC. Feras was extremely helpful and knowledgeable in all aspects of GA. Highly recommend this course to all Google Analytics users”, M.W., Marketing Manager

Feel free to leave a comment or email me if you have any questions or comments.

Mar 06
2010

I want to thank all of you who attended the Conversion Ninja Toolbox Session @ SMX West on Thursday and the Google Analytics Seminar on Friday. It was pleasure meeting you all!

Also, thanks to Tim Ash, Nicolas Ward and Patrick Bennett for their great presentations at the conversion toolbox session. Check out this post that Nicholas wrote after the session, you gotta love the picture (Nicholas, can I be the one with the two swords? :) ).

For those of you who attended the Friday Google Analytics Seminar, thank you again and I hope you found the material helpful and I hope you put it to use right away (on Monday as you promised!! :) ).

Here are some additional references:

That’s it for now! Thank you all again and hope to see you at an advanced Google Analytics training in the future!

Mar 01
2010

It’s March 1st already, my goodness, I am already so behind on things I want to do in the first quarter! And this week it’s going to be busier since I’ll be attending & presenting at SMX West. But it’s worth every bit of it. The folks at SMX have assembled a great line up of speakers on all-things search (and yes, some analytics too).

For those of you attending SMX West, I’d love to meet and catch up. In addition to attending and taking notes at the various sessions, here is where I’ll definitely be networking or speaking: :)

  • Monday 3/1, 6pm-7:30pm: Meet & Greet reception
  • Tuesday 3/2, 5:45pm-7:00pm: Expo Hall Reception
  • Thursday 3/4, 11:30am-12:30pm: Measuring How Search Ads Drive Offline Conversions – Q&A Moderator
  • Thursday 3/4, 12:30pm-1:30pm: Birds-of-a-Feather Analytics Table (lunch)
  • Thursday 3/4, 1:30pm-2:30pm: Analytics Action Plans For PPC & SEO – Q&A Moderator
  • Thursday 3/4, 2:45pm-3:45pm: Conversion Ninja Toolbox – A Review of Tools & Technologies – Speaker
  • Friday 3/5, 9am-5pm: Google Analytics Workshop – Presenter

To our clients: many of us at E-Nor will also participate in parts of the conference and we plan to absorb as much as we can, pick some golden nuggets here and there and take it all back and continue to enhance our processes and add more value for our clients.

Thanks,
Feras

Jan 25
2010

You probably have seen the earlier post on the Google Analytics Workshop that Dr. Brian Clifton and I are holding at SMX West on March 5, here in Santa Clara. The early registration ends this Saturday, so if you are planning on attending the workshop, take advantage of the 10% discount and sign up by this Saturday 1/30/2010, the discount code is GA@SMX.

In addition to the GA workshop, I’ll be speaking at the Conversion Ninja Toolbox – A Review of Tools & Technologies session on Thursday March 4, 2:45-3:45pm. Stop by and say hi! I’m certain you’ll pick up a tip or two on improving conversation rates, sales & profits. The session will also cover ideas on what to test and practical information on available tools and technologies.

The session will be moderated by Chris Sherman, the Executive Editor of Search Engine Land and the co-panelists are:

  • Tim Ash, CEO, SiteTuners.com
  • Patrick Bennett, Co-Founder, BLVD Status
  • Nicholas Ward, Product Manager, Range Online Media
  • Feras Alhlou, President, e-nor.com

I’ll be focusing on the Google Website Optimizer (GWO) and how website owners should use A/B and Multivariate testing to find site bottlenecks and improve the performance of marketing campaigns by adopting a testing methodology. I am hoping that your takeaways will include:

  1. Benefits of Testing and Google Website Optimizer – Free but powerful!
  2. Features – what should you test?
  3. Advanced Testing Strategies with GWO
  4. Testing Best Practices
  5. Sample Reports & Results

I look forward to seeing you at SMX West. Meanwhile, if you have a question, a comment or a suggestion, feel free to leave a comment or email me at feras @e-nor.com

I am speaking at SMX West

Thanks,
Feras

Related Post:

Jan 06
2010

Seminar Announcement: “Using Google Analytics to Improve Your Online Marketing & Business” 1-day Google Analytics seminar hosted by Dr. Brian Clifton and I on March 5, 2010 in Santa Clara, CA. The workshop is conducted in cooperation with Search Marketing Expo SMX West.

You don’t want to miss out on SMX or this seminar and the opportunity to meet and learn from Brian. The Search Marketing Expo – SMX West conference features 50+ sessions on the latest search and social media topics. Check out the full agenda, and sign up for the conference and for the Google Analytics Seminar.

For those of you that don’t know Brian, he is an internationally recognized Web Analytics expert who consults on website performance optimization for global clients. He is the author of the best selling book, Advanced Web Metrics with Google Analytics (if you haven’t read it, you should :) ).

You can view the seminar details on the SMX West site and register online as well. Brian and I will be covering both strategic as well as tactical aspects of Google Analytics. CMOs, marketers, business owners, IT managers and staff would benefit from this seminar.

All the material will be provided to the seminar attendees. Also Brian and I will have a number of “on-the-fly” site audits during the seminar. Bring your toughest technical implementation and marketing questions and you’ll get expert answers. Here are the registration options:

Registration Options Now to
Jan. 30
Jan. 31 to
Mar. 1
On site
When Purchased with SMX West
(SMX West tickets additional)
$700 $800 $900
When Purchased Separately $795 $895 $995

If you are still undecided, check out the testimonials from previous Google Analytics Workshop attendees.

Brian and I look forward to seeing you at SMX! Feel free to contact us, email, call or leave a comment if you have any questions about the seminar.

Update, 1/7/2010 - we now have a 10% discount when you use the following promo code: GA@SMX.  Note that the code is case sensitive. 10% discount on All Access, Workshop Only and All Access + Workshop Passes. One more reason to attend!

Update, 2/7/2010 - due to unforeseen circumstances, Dr. Brian Clifton will not be attending the Google Analytics workshop @ SMX. Feras will be conducting the workshop according to the already published agenda, for both the morning and the afternoon sessions.

I am speaking at SMX West