Posts Tagged ‘user interface’

Mar 11
2013

google analytics new user permissions

Update 07/15/2014: Google Analytics has changed “Profile” to “View”.

Previously, Google Analytics had only 2 roles (“Admin” and “User”), which are very limited. They announced today that they’ll be expanding the flexibility of access – which is good news for anyone that has multiple hands in their Google Analytics accoqunt cookie jar (you have multiple accounts/properties/views but want to give…

  • …different employees different access/security roles to specific properties/views.)
  • …particular clients/agencies view or admin access to specific properties/views, etc.)

For detailed instructions on the new permissions system and how to set it up, visit the Google Analytics support entry here.

Google Analytics Account Tiers – 101

For those that are new to the structure of Google Analytics accounts, they’re broken down as follows:

  • Google Analytics Accounts – this is the general account you set up for analytics. It would be on an organization basis. Example, an analytics account for E-Nor, Sony, Proctor and Gamble, etc. This is the large bucket and you get an assigned ‘UA’ number.
  • Properties – Under the account, you can have multiple “properties” – website 1, website 2, mobile app, etc.
  • Views – Within each property, you can have multiple views. Maybe for your website, you want a view that only shows E-Commerce data. Another example, say you’ve filtered out all your company traffic from your view so you only see data from “visitors”, not your developers doing work on your site. You also have a backup view (always have an unfiltered control back up view!!!). Etc.
  • Users – In order to give someone access to a Google Analytics account/property/view, they must have a Google Account.

google-analytics-account-structure-diagram

The “Old Ways” and its Limitations

God Mode
As it works now, the user permissions are pretty limited. You can only have admin access at the account level (all properties/views under the sun). Nothing in between.

If you have multiple properties (say website and mobile app), and you want to give a specific user/client admin access to only a portion of that (say, yet you want say the website development team to only have access to the website property/views), this wasn’t possible.

User “View Only” Access per View
Also, you could only give users “view only” access per view. If you wanted to give users “view only” access to all views within a property, you’d have to manually select each view under that property and give them access.

Enhancements and Improvements

User Permissions at Every Level!

Analytics users have been requesting more granular user permissions. Today, we got the answer from the Google Analytics Blog. They’re expanding these options and will allow you to basically set access at every tier. Set users to have view/admin specific to properties, views, and/or the entire account. No more worrying about a user having too much admin access. No more having to manually select views per property – you can set access to whole properties.

google analytics new permisions

Tiered Access
We now have the ability to give different access specific to each tier.

For example, while a user can now have permission to say view the entire property, you can also limit their admin access within that property (per view). Example, give the website developers access to view the entire web property, but only edit the E-Commerce view.

The only trick is admin access inherits permissions from its parents. Meaning, if you have full account admin access, it wouldn’t make sense then to only have “view” access to specific properties/views under that account – you have full access.

New User-Role: Manage Users
We know that today Google Analytics has 2 roles of access – “admin” access (which gives users permission to edit Google Analytics accounts/properties/views) and “view only” access.

They’ve now added a third role called “Manage Users”, which allows that that user to add and delete other users as well as assign them permissions. This is different from “edit” and “view” permissions.

Conclusion

Pretty cool! Give certain employees/agencies specific access so they don’t mess up other views! (NOTE: Your account may not yet have this feature, but Google is working on migrating all accounts to have this within the upcoming weeks, so keep checking for it).

For more information on the new permissions system and how to set it up, visit the Google Analytics Support entry here.

Feb 04
2013

When Google Analytics makes changes to their platform, it’s usually a good thing, and helps users navigate through the dashboard easier, offers a more powerful data experience and overall is seen as beneficial to the user.

Google Analytics did just that this time around, as they rolled out some improved features earlier this month. We at E-Nor dove right into the changes and have been loving them.

There was a blog post on the Google Analytics blog as well as a great one by onlinemarketinginstitute.com, but a lot of our clients are still unaware of the spiffy new changes, so we wanted to pass the information along!

Check it out:

Improved Navigation

The first change you notice when logged into Google Analytics is there are less tabs at the top of the screen. Just the simple Reporting, Customization, Admin and Help tabs are now available here. This area had been freshened up a bit, and some of the reports here have been moved to the left sidebar. We’ve noticed this definitely makes more sense, and offers up a more unified placement for the tools. Plus, the top orange navigation bar floats as the user scrolls down the page. Pretty cool! ;)

Create Your Own Custom Dashboard

We all have our own preferences, right? So too is the case when working with Google Analytics, and the gurus at Google have figured that out! The platform now offers new enhanced personalized dashboards. Users can choose from a variety of layouts, giving them a handful of options available. This feature expands the way the dashboard is laid out, and how users can see their data.

google analytics layout options

Dashboard Additions

1. Advanced Segments
Anyone who works regularly in Google Analytic is aware of the Advanced Segments feature. Well, thanks to this most recent round of changes, this tool has been added to the dashboard. (Yay!) Users can find this button in the upper left section of the dashboard near the Audience Overview header.

google analytics advanced segments

2. New Widgets
The Geo Maps and Bars widgets are both new additions to the Google Analytics dashboards. You will also find the Geo Maps have been added for custom reports. These are available on the improved dashboard, and provide yet another set of data gathering tools that help users. The Geo Maps widget allows users to color code data by country, state and so on. The Bars widget give more advanced graphic data abilities.

Examples of Widgets

google analytics geo map
google analytics bar chart

new widgets google analytics

So if you haven’t already noticed the improvements to the Google Analytics interface, now is a good time to jump in and check them out.

We at E-Nor have found these new and/or revised features and tools highly beneficial, and love the fact that they allow us to continue to provide top-notch analytic services to our clients. We hope you enjoy the changes too!