Posts Tagged ‘workshop’

Oct 09

Just got back in town from another great Google Analytics training day at SMX East (New York City). Thank you to all who attended, it was great meeting you all and I hope I lived up to your expectations.

As I typically do after a workshop, here are the answers, links, and additional references to questions raised that we didn’t have time to address in full details. Feel free to drop me an email if you have an account specific question.

Again, thank you all for attending the workshop and I hope you start putting all the power of Google Analytics in use to help you improve the performance of your website and get better ROI on your marketing campaigns.

10/19/2010 Update

Some of you asked for more technical details on flash and video tracking, here are the links. Enjoy!


Sep 14

The digital marketing space is constantly evolving and for those of us in the web analytics industry, staying up-to-date and relevant is a challenge (for some of us analytics geeks, this is the only thing that keeps us going! ) But your job doesn’t end here- you are still expected to generate more revenue, reduce costs and improve the return on investment for your marketing campaigns, all in a ‘New York minute’ :) .

You know analytics will do the trick, but where and how can you get the proper training? Easy. Come and learn the tools of the trade at a full day hands-on Google Analytics training.

I am speaking at SMX East

If you’re convinced and ready to register, do so before October 3. Feel free to use this code for a $100 dollar discount: smx100gaw (case sensitive). You can register here and enter the promo code or just click on this URL. But if you’re holding out and still need a bit more convincing, check out some (uncensored :) ) testimonials from previous training attendees.

The training will cover some basics, but will focus on much needed, yet underutilized, best practices. We will also explore various advanced topics and leave a lot of time for Q&A. You’ll be prepared for morning’s work with specific action items to implement on your own site (or your clients’ sites).

So whether you’re a marketing manager, a technical webmaster, or a consultant, and whether you’re working for a start-up or a Fortune 500, this workshop will help you leverage Google Analytics to the fullest.

Training agenda

Morning Session – Marketer/Business Focus – Google Analytics Strategy & Planning
  • Web Analytics Strategy – approach, opportunities and limitations
  • How It Works – overview, accuracy and privacy implications, integrating with other data
  • Practical – understanding the user interface
  • Advanced Features Overview – clever stuff you can do with Google Analytics
Afternoon Session – Webmaster/Technical Focus – Google Analytics Implementation
  • Accounts & Profiles, Filters & Goals – structure your data properly
  • External Campaign Tracking – measure performance of search, email, banner campaigns
  • Reporting – dashboards & insights
  • Advanced Segmentation & Custom Reports – powerful ways to find insights
Need more convincing? Here are some testimonials

“I wanted to thank you for the great work you’ve done in helping Blue Shield set up Google Analytics and taking us through the process of understanding the User Interface. We are enjoying the training sessions and the entire team feels very confident in your expertise. Thank you!”
-T. S., Online Member Acquisition, Blue Shield of California

“I think Feras did a really good job presenting to an audience that had a wide range of Google Analytics experience. Glad I stayed the extra day to attend.”
-C. S., Search Engine Marketing Expo

So why wait any more! Register today and don’t forget to use this promo code for $100 discount: smx100gaw (case sensitive) or simply use this URL.

If you have any questions about the Google Analytics training, don’t hesitate to email or call. For latest updates on the workshop and other (mainly) analytics tips, follow me on twitter. And above all stay in touch!

Mar 01

It’s March 1st already, my goodness, I am already so behind on things I want to do in the first quarter! And this week it’s going to be busier since I’ll be attending & presenting at SMX West. But it’s worth every bit of it. The folks at SMX have assembled a great line up of speakers on all-things search (and yes, some analytics too).

For those of you attending SMX West, I’d love to meet and catch up. In addition to attending and taking notes at the various sessions, here is where I’ll definitely be networking or speaking: :)

  • Monday 3/1, 6pm-7:30pm: Meet & Greet reception
  • Tuesday 3/2, 5:45pm-7:00pm: Expo Hall Reception
  • Thursday 3/4, 11:30am-12:30pm: Measuring How Search Ads Drive Offline Conversions – Q&A Moderator
  • Thursday 3/4, 12:30pm-1:30pm: Birds-of-a-Feather Analytics Table (lunch)
  • Thursday 3/4, 1:30pm-2:30pm: Analytics Action Plans For PPC & SEO – Q&A Moderator
  • Thursday 3/4, 2:45pm-3:45pm: Conversion Ninja Toolbox – A Review of Tools & Technologies – Speaker
  • Friday 3/5, 9am-5pm: Google Analytics Workshop – Presenter

To our clients: many of us at E-Nor will also participate in parts of the conference and we plan to absorb as much as we can, pick some golden nuggets here and there and take it all back and continue to enhance our processes and add more value for our clients.


Jan 25

You probably have seen the earlier post on the Google Analytics Workshop that Dr. Brian Clifton and I are holding at SMX West on March 5, here in Santa Clara. The early registration ends this Saturday, so if you are planning on attending the workshop, take advantage of the 10% discount and sign up by this Saturday 1/30/2010, the discount code is GA@SMX.

In addition to the GA workshop, I’ll be speaking at the Conversion Ninja Toolbox – A Review of Tools & Technologies session on Thursday March 4, 2:45-3:45pm. Stop by and say hi! I’m certain you’ll pick up a tip or two on improving conversation rates, sales & profits. The session will also cover ideas on what to test and practical information on available tools and technologies.

The session will be moderated by Chris Sherman, the Executive Editor of Search Engine Land and the co-panelists are:

  • Tim Ash, CEO,
  • Patrick Bennett, Co-Founder, BLVD Status
  • Nicholas Ward, Product Manager, Range Online Media
  • Feras Alhlou, President,

I’ll be focusing on the Google Website Optimizer (GWO) and how website owners should use A/B and Multivariate testing to find site bottlenecks and improve the performance of marketing campaigns by adopting a testing methodology. I am hoping that your takeaways will include:

  1. Benefits of Testing and Google Website Optimizer – Free but powerful!
  2. Features – what should you test?
  3. Advanced Testing Strategies with GWO
  4. Testing Best Practices
  5. Sample Reports & Results

I look forward to seeing you at SMX West. Meanwhile, if you have a question, a comment or a suggestion, feel free to leave a comment or email me at feras

I am speaking at SMX West


Related Post:

Jan 06

Seminar Announcement: “Using Google Analytics to Improve Your Online Marketing & Business” 1-day Google Analytics seminar hosted by Dr. Brian Clifton and I on March 5, 2010 in Santa Clara, CA. The workshop is conducted in cooperation with Search Marketing Expo SMX West.

You don’t want to miss out on SMX or this seminar and the opportunity to meet and learn from Brian. The Search Marketing Expo – SMX West conference features 50+ sessions on the latest search and social media topics. Check out the full agenda, and sign up for the conference and for the Google Analytics Seminar.

For those of you that don’t know Brian, he is an internationally recognized Web Analytics expert who consults on website performance optimization for global clients. He is the author of the best selling book, Advanced Web Metrics with Google Analytics (if you haven’t read it, you should :) ).

You can view the seminar details on the SMX West site and register online as well. Brian and I will be covering both strategic as well as tactical aspects of Google Analytics. CMOs, marketers, business owners, IT managers and staff would benefit from this seminar.

All the material will be provided to the seminar attendees. Also Brian and I will have a number of “on-the-fly” site audits during the seminar. Bring your toughest technical implementation and marketing questions and you’ll get expert answers. Here are the registration options:

Registration Options Now to
Jan. 30
Jan. 31 to
Mar. 1
On site
When Purchased with SMX West
(SMX West tickets additional)
$700 $800 $900
When Purchased Separately $795 $895 $995

If you are still undecided, check out the testimonials from previous Google Analytics Workshop attendees.

Brian and I look forward to seeing you at SMX! Feel free to contact us, email, call or leave a comment if you have any questions about the seminar.

Update, 1/7/2010 - we now have a 10% discount when you use the following promo code: GA@SMX.  Note that the code is case sensitive. 10% discount on All Access, Workshop Only and All Access + Workshop Passes. One more reason to attend!

Update, 2/7/2010 - due to unforeseen circumstances, Dr. Brian Clifton will not be attending the Google Analytics workshop @ SMX. Feras will be conducting the workshop according to the already published agenda, for both the morning and the afternoon sessions.

I am speaking at SMX West

Sep 22

We have made a recent announcement about our upcoming Google Analytics workshop in Palo Alto CA. In case you are still debating whether or not to attend, let’s try to convince you with these top 7 reasons to attend Google Analytics training!

  1. Learn practical steps on how to improve your online business. Whether you have an eCommerce site, a lead generation site, a corporate site or a content site, this workshop will teach you how to use data to optimize your site as well as how to measure and improve the return of your marketing campaigns.

  2. Learn from the experts. Brian has written a book on Google Analytics and both Brian and Feras founded companies that are certified by Google as Authorized Google Analytics consultants (you know, they must know the stuff to be accredited :) ). Jokes aside, Brian and Feras have worked extensively with clients across the globe helping them capture, track, analyze, test and continuously improve online businesses using Google Analytics.

  3. The training caters to both the technical/webmaster as well as the marketing /business folks. As a matter of fact, you can have the marketing person attend the first day and the webmaster attend the second day (split the cost across two departments, might be easier to get approval this way :) )

  4. All workshop material will be made available for you in a digital format. This includes PowerPoint presentations, documents and sample excel spreadsheets.

  5. FREE book, Advanced Web Metrics with Google Analytics by Brian Clifton! And it is signed by the author too!

  6. Breakfast and lunch are provided and included in the registration fee.

  7. Meet Brian Clifton in person! Ok, Feras is local, you can meet him any time :)

We look forward to seeing you at the workshop on October 19 & 20!

Sep 02

We are excited to announce a two day Analytics training Oct 19 & 20, 2009 in Palo Alto, CA with Brian Clifton & Feras Alhlou.

Using Google Analytics to Improve Your Online Marketing & Business!

A two-day workshop on web measurement strategy and planning, and Google Analytics implementation. Marketers will greatly benefit from Day 1 and webmasters will find Day 2 full of implementation techniques and best practices. You can sign up for one day only or for both days.

Register before September 30 and receive a signed copy of Brian Clifton’s book, Advanced Web Metrics with Google Analytics.

Mark your calendar and stay tuned for more details!!

Apr 06

My trip to the UK was short and I didn’t get to see around, as usual :-( , but what made up for it was the amazing 1-day training experience with 43 consultants – all thirsty to learn about Google Analytics! I hope I lived up to your expectations and gave you enough to jumpstart your journey towards Google Analytics mastery and offering more value to your clients.

We had a full day packed with presentations, discussions, Q&A’s, and case studies. Some of the attending consultants had specific questions and wanted additional references, and I thought I would share it here for all to benefit:

  • Here is a link to a previous post on additional Google Analytics tips.
  • There was a question regarding on-site search in Google Analytics. How do you configure two different on-site search tools (for example, one search technology on your and another search technology on Answer: you can configure GA to look for up to 5 query parameters and 5 category parameters.
  • Another question. How are screen resolution reports generated? GA reads it from computer settings since the ga.js is executed locally on your computer.
  • How to exclude a range of IP addresses in Google Analytics.
  • Site scan is a tool to verify if the Google Analytics Tracking Code (GATC) is correctly installed on your site.

I hope you found the above Q&A helpful. Feel free to send us an email or leave a comment if you have any other questions.

Mar 19

I’ll be heading out to the UK next week to attend WSI’s Excellence & Innovation conference for their global internet marketing consultants. On Monday March 30, I’ll be conducting a one day workshop on Google Analytics. I am told we have 40+ registered attendees (the event is already sold out!) and I am really looking forward to this session.

We typically run a 2-day Google Analytics workshop and pace the material accordingly. So cramming everything in to one day is going to be a challenge. Don’t worry WSI consultants, I won’t cram too much – I’ll be selective :) . The other challenge I am going to address is the needs of a mixed audience: some beginners, some with working knowledge of GA, and others that are pretty GA savvy. I don’t have a perfect solution for this challenge, but having done a number of these online marketing and analytics workshops over the years, I think we have managed to figure out a way to run them effectively. We will ensure that at the end of the day everyone will leave with a lot of practical tips, step-by-step guides, and references on how to enhance their Google Analytics implementation, analysis, and consulting know-how.

The workshop agenda has been sent to the attendees but I am planning on a couple of extra sessions. I would appreciate your comments on what you want to see in these extra sessions. Either email me directly at (feras @ e-nor .com) or leave a comment on this post.

I am known for being a last minute guy :) , so me writing this post almost two weeks ahead of the event is almost unheard of! The first thing the folks in the office will say when they read this post is “are you feeling ok?” :)


PS. We also have an upcoming Google Analytics workshop in the San Francisco Bay Area, on June 17 & 18.

Nov 27

In preparation for our upcoming Google Analytics training workshop, you can watch these YouTube videos.  The videos are part of a few different webinars that we have put together and feature our grand poobah, Feras Alhlou.  Topics include: understanding web analytics, introduction to Google Analytics, and maximizing your return on investment (ROI).  So if you want to feel a little less confused during the training workshop, we advice you to watch these videos:

  1. Understanding Web Analytics Webinar
  2. Intro to Google Analytics Webinar Part 1
  3. Intro to Google Analytics Webinar Part 2
  4. Maximize ROI Webinar Part 1
  5. Maximize ROI Webinar Part 2

Written by Mohamed Ghoneim.