Last year Google Analytics announced Google Analytics Premium, so that enterprises could derive benefit from dedicated support, more horsepower and services they require from an analytics solution. Just last week EConsultancy published a report indicating that 5% of Google Analytics users they surveyed were using Google Analytics Premium. Many people wonder, who is using Google Analytics Premium? While there isn’t a published list, a good indicator of Google Analytics Premium’s success, could be gleaned from looking at the adoption of analytics platforms by Fortune 500 companies in relation to Google Analytics market share.
In October of 2011, our friend Stéphane Hamel wrote a blog post announcing that Google Analytics was installed on 45% of Fortune 500 websites. Another post by TechCrunch highlighted that Google Analytics is used by more than 55% of the top 10,000 websites. Both of these confirm that Google Analytics is the dominant measurement platform used across the web.
Usage in Fortune 500
I collected data over the past few months and have documented which Analytics tools each of the Fortune 500 corporations are using on their main website. Google Analytics is now in use on 51% of Fortune 500 websites. This is an increase from previously reported data showing a 45% market share. More than half of Fortune 500 companies are now using Google Analytics or Google Analytics Premium and 30 new enterprises have switched to or added Google Analytics in the past 9 months.
Not Slowing Down
The above images illustrate that Google Analytics is on the rise within Fortune 500 Enterprise. I attribute this to the aggressive improvements Google has been making over the past 12 months. We have seen Real-Time Reports, Multi-Channel Funnel, Google Analytics Premium, Content Experiments, Attribution Modeling, and Social Reports just to name a few. Google Analytics is showing continued signs of growth with a brand new Mobile SDK and completely new Mobile Reports coming later this summer. This is all likely to lead to expanded adoption of Google Analytics Premium, due to the ever increasing sources of data, or Big Data I should say, and the ever increasing need for smart people to transform the data into actionable insights.
Method: Data collected using Ghostery and analyzing the main website for each Fortune 500 company. Numbers in the bar chart add up to over 100%, due to some companies deploying 2 or 3 Analytics Tools.