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Oct 01
2012

Google has done it again! They’ve added yet another product to their already outstanding digital marketing suite. Introducing Google Tag Manager, a new powerful tool that allows you to deploy marketing tags onto your website in a matter of minutes, rather than days or weeks. And E-Nor is on the forefront of this exciting program, being one of the Google Analytics Certified Partners who are approved Google Tag Manager Specialists. Our staff has gone through rigorous testing and review to earn this certification, and be able to provide this highly beneficial tool to our clients.

Tag Management Systems (TMSs)

As most of you are already aware, Tag Management Systems (TMSs) provide an easier way to implement tags throughout a website. Rather than hassling the IT department to add specific tags in either HTML or Javascript (which we all know can take days, weeks, even potentially longer depending on how often you pester your IT personnel :) ), it can be done by adding a small snippet of code to your website. The Google Tag Manager admin interface automates the placement and management of digital marketing vendor tags, thus making the process more efficient, saving both time and money.

Google and Third-party Tags

Tag Manager
The Google Tag Manager program supports a variety of Google and third-party tracking of marketing and management tags, which provides accurate and dependable data you can trust. Currently, the following tags are supported:

  • Google Analytics
  • Adwords conversion tracking
  • Adwords Remarketing
  • Doubleclick
  • Custom Image
  • Custom HTML

While new predefined tag types will be added, the custom tags above allow admins to include additional javascript tags from other tools as well.

It allows users to run campaigns on their schedule, is easily adaptable to current digital marketing tools and gives you confidence in the data you are gathering online. Google Tag Manager is fast and reliable, intuitive and is easy to use.

E-Nor Offers Google Tag Manager Consulting

E-Nor is already a certified partner with a number of Google Analytics products, and the new offering of Google Tag Manager is just another way we will help our clients get the most out of their digital marketing. E-Nor will develop the planning, process and strategy needed to properly deploy the Google Tag Manager tool. By utilizing our years of analytics expertise, complemented by our new status as a Google Tag Manager specialists, it shows that E-Nor continues to diversify service offerings to enhance our client’s agility in effectively measuring and improving digital marketing campaigns. This unique combination demonstrates our commitment to staying on the leading edge of industry advancements, and we are excited to offer this new service.

To take advantage of the Google Tag Manager (GTM) for your organization, contact one of our specialists.

Useful Google Tag Manager Resources

Happy Tagging! :)

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One Response to “Google Tag Manager: Google’s Tag Management System Has Arrived”

  1. Amin Shawki says:

    Hey e-nor Team Marketing,

    Great article about Google Tag Manager! I’m pretty excited about all the analytical tools assisting digital marketers and the time they save all of us, especially with Google’s new free Tag Manager. A problem we noticed is the time spent initially searching for those tags in your website’s code, especially if you’re a marketer and not a programmer. So InfoTrust created a free tool that finds tags in your website’s code and generates a report of all tag locations for you. Check out http://www.taginspector.com, which automatically pulls tag locations for you and sends you a report. It’s still in beta but let me know if you have any questions or suggestions on how to improve the tool. Love hearing some of your expert’s opinions!

    Amin

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