You probably have seen the earlier post on the Google Analytics Workshop that Dr. Brian Clifton and I are holding at SMX West on March 5, here in Santa Clara. The early registration ends this Saturday, so if you are planning on attending the workshop, take advantage of the 10% discount and sign up by this Saturday 1/30/2010, the discount code is GA@SMX.
In addition to the GA workshop, I’ll be speaking at the Conversion Ninja Toolbox – A Review of Tools & Technologies session on Thursday March 4, 2:45-3:45pm. Stop by and say hi! I’m certain you’ll pick up a tip or two on improving conversation rates, sales & profits. The session will also cover ideas on what to test and practical information on available tools and technologies.
The session will be moderated by Chris Sherman, the Executive Editor of Search Engine Land and the co-panelists are:
- Tim Ash, CEO, SiteTuners.com
- Patrick Bennett, Co-Founder, BLVD Status
- Nicholas Ward, Product Manager, Range Online Media
- Feras Alhlou, President, e-nor.com
I’ll be focusing on the Google Website Optimizer (GWO) and how website owners should use A/B and Multivariate testing to find site bottlenecks and improve the performance of marketing campaigns by adopting a testing methodology. I am hoping that your takeaways will include:
- Benefits of Testing and Google Website Optimizer – Free but powerful!
- Features – what should you test?
- Advanced Testing Strategies with GWO
- Testing Best Practices
- Sample Reports & Results
I look forward to seeing you at SMX West. Meanwhile, if you have a question, a comment or a suggestion, feel free to leave a comment or email me at feras @e-nor.com