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Jan 10
2011

I have recently guest-authored a series of posts on mobile analytics strategy on the Google Analytics blog. Each of the three posts highlights simple yet key steps for marketers to track their mobile traffic and improve their returns.

For those of you on the go, here’s a quick glance at the material I covered.  Try to make time to read each post in-depth, even if you have to read it on your smart phone!

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1 – Look for Mobile Trends

In the first post, I detail how to monitor and analyze mobile traffic using key performance indicators. This is best done by customizing your GA settings to receive mobile traffic reports, custom alerts, and for the enthusiast, using the Google Analytics data export API.

2 – Give Your Reports More Dollar Power

So you’re mobile trends are positive, do you just throw the data to your boss? No. You always want to give your reports more dollar power. The second post centers on the power of presentation. If you’re CEO can easily connect the dots, two bottoms will be covered — your company’s and yours! :)

3 – Act on Your ROI

The average analytics guy will stop at step 2, but the third post encourages you to do more. Additional segmentation and leveraging  AdWords’ reports will allow you the much needed visibility into campaign performance to maximize your results.

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And There’s More!

For tor the technically inclined, and to get a more comprehensive perspective on your mobile presence, there is more you can do. Check out the code site page on mobile to:

  • Track native iPhone or Android applications
  • Track activities on websites from low-end mobile devices

And be on the lookout for  niche analytics solutions specifically built for mobile.

Remember, it’s never too late to start maximizing your company’s mobile investment and implementation. Be sure to check out each post for more details and practical tips.

For more analytics tips and insights, follow @ferasa on twitter.  Happy analyzing!

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