Curriculum

Google Analytics Training Course Details

Enroll for any number of days

You can sign up for all three days of our course or any combination of days..

Daily Agenda and Breakdown

For more details and the agenda of each day, click one of the following:

Training Outline:

  • Learn how to use Google Analytics to gain real, actionable insights into your website, to meet the expectations of your visitors, and to steadily generate more revenue, leads, and engagement
  • Identify the right implementation solution for your needs: native Google Analytics Universal code or Google Tag Manager
  • Master the techniques for comprehensive data capture and avoid the gaps in a default Google Analytics implementation
  • Eliminate passive reporting and use Google Analytics instead to drive measurable progress towards your organization’s KPIs (Key Performance Indicators)
  • Learn related tools and technologies that can enhance Google Analytics
  • Outcome-focused, practical, and hands-on
  • An interactive, supportive, and effective end-to-end learning experience
  • Small group size (6 to a maximum of 20 participants)

Recommended for…

  • marketers responsible for using Google Analytics to generate greater ROI from search engine optimization, paid search, email, and other marketing initiatives
  • web administrators or developers responsible for effective Google Analytics implementation at the coding and configuration level
  • those seeking immersive, comprehensive training in Google Analytics and related tools as a foundation for improving visitor experience and driving ongoing, bottom-line website optimization

Benefits of Enrolling for All Three Days

The course is designed as a thorough, end-to-end learning experience, but you can enroll in any individual training day.

If you do enroll in all three days…

  • you receive a 10% discount off single-day pricing (which can be combined with early-bird discount)
  • you can optionally submit a three-month Google Analytics development plan (up to two weeks after your training) for review by your instructor
  • you can optionally take the final test (online, up to one month after your training) to validate your learning, and review correct/incorrect responses and detailed answer explanations
  • you can receive a Certificate of Completion from E-Nor if you submit the optional development plan and pass the optional test
  • after three months, you can review progress on your development plan with your instructor and set longer-term objectives
 

Day 1 – Wednesday Agenda: Google Analytics Implementation and Configuration

8:30 AM – 9:00 AM Meet and Greet, Laptop Setup, Breakfast (Meals will be provided)
9:00 AM – 10:30 AM Morning Session 1:

  • Google Analytics tracking code
  • Google Tag Manager Basics
  • Tracking standalone pages vs. template-based websites
  • Verifying the tracking code / troubleshooting
  • Cross-domain and subdomain Tracking
  • Migrating to Google Analytics Universal
  • Google Analytics Universal features
  • Privacy
10:30 AM – 10:45 AM Morning Break
10:45 AM – 12:15 PM Morning Session 2:

  • Accounts, Properties, and Profile/View
  • Profile/View settings and filters
  • Administrator vs. read-only account access
  • Roll-up reporting
12:15 PM – 1:00 PM Lunch (Meals will be provided)
1:00 PM – 2:30 PM Afternoon Session 1:

  • Cookies and sessions
  • Tracking mobile pageviews and calls
  • Virtual Pageviews and Events
  • Social configuration
  • Ecommerce configuration
  • Specialized Google Analytics tagging through Google Tag Manager
2:30 PM – 2:45 PM Afternoon Break
2:45 PM – 4:15 PM Afternoon Session 2:

  • Campaign parameters
  • Enhanced Link Attribution for In-Page Analytics
  • Tracking video
  • WordPress and blog tracking
  • Custom variable configuration
4:15 PM – 5:00 PM Q&A, Open Discussion, Assignment Help, Refreshments

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Day 2 – Thursday Agenda: Google Analytics Reporting for Actionable Insights

8:30 AM – 9:00 AM Meet and Greet, Laptop Setup, Breakfast (Meals will be provided)
9:00 AM – 10:30 AM Morning Session 1:

  • Dimensions and metrics
  • KPIs and Goals
  • Goal funnels
  • Ecommerce reporting
  • Page Value
10:30 AM – 10:45 AM Morning Break
10:45 AM – 12:15 PM Morning Session 2:

  • Date comparisons
  • Metric comparisons
  • Table filters
  • Advanced segments
  • Regular expressions
12:15 PM – 1:00 PM Lunch (Meals will be provided)
1:00 PM – 2:30 PM Afternoon Session 1:

  • Traffic sources
  • Campaigns
  • AdWords and Autotagging
  • Social Reporting
  • Site Search
  • Location and language
  • Custom reports
2:30 PM – 2:45 PM Afternoon Break
2:45 PM – 4:15 PM Afternoon Session 2:

  • Annotations
  • Dashboards and Shortcuts
  • Exporting and sharing
  • In-Page Analytics
  • Real-time reports
  • Flow reports
4:15 PM – 5:00 PM Q&A, Open Discussion, Assignment Help, Refreshments

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Day 3 – Friday Agenda: Advanced Strategies for Conversion Optimization

8:30 AM – 9:00 AM Meet and Greet, Laptop Setup, Breakfast (Meals will be provided)
9:00 AM – 10:30 AM Morning Session 1:

  • Traffic increase vs. conversion rate increase
  • In-person usability reviews (heuristic evaluations)
  • Third-party usability tests
  • Surveys and qualitative feedback
  • Content Experiments
10:30 AM – 10:45 AM Morning Break
10:45 AM – 12:15 PM Morning Session 2:

  • Multivariate testing tools
  • Heatmaps and screen capture
  • Analytics & SEO (search engine optimization)
  • Google Webmaster Tools
  • Error Tracking
  • Site Speed
  • Google Trends
  • Custom variables
12:15 PM – 1:00 PM Lunch (Meals will be provided)
1:00 PM – 2:30 PM Afternoon Session 1:

  • Intelligence Events and Custom Alerts
  • Multi-channel funnels
  • Data Export / Google Analytics Connectors
  • Remarketing / shopping cart abandonment
  • Call tracking
  • Feedburner / RSS Tracking
2:30 PM – 2:45 PM Afternoon Break
2:45 PM – 4:15 PM Afternoon Session 2:

  • Analytics and CRM (customer relationship management) systems
  • API / Mobile App Tracking
  • Tag Manager
  • Website monitoring
  • Google Analytics Premium
  • GAIQ (Google Analytics Individual Qualification)
4:15 PM – 5:00 PM Q&A, Open Discussion, Assignment Help, Refreshments

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Post-Session Assignments

You will receive 1-2 hours daily of post-session assignments, which you can complete individually or working together with other participants. The assignments are not required or graded but are strongly recommended to reinforce the day’s learning.

More Information

Questions about our training?

Please call us at 866.638.7367 or fill out the following form.

Training Dates

Nov 19-21, 2014
Jan 14-16, 2015
Feb 18-20, 2015
Mar 4-6, 2015
Mar 18-20, 2015
Apr 15-17, 2015

Or Contact Us for in-house training at your location.
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