The Main Track of the course consists of three days:
Google’s recently released Analytics Academy provides a good foundation for basic Google Analytics skills and concepts. As mentioned above, this is one of the recommended options prior to attending the Main Track of E-Nor’s Google Analytics Course.
In E-Nor’s Google Analytics Course, you’ll go far beyond the basics to learn a broad range of practical techniques – and pitfalls to avoid – for effective Google Analytics implementation, reporting, and testing and real, bottom-line increases in sales and leads.
Also, the small-group focus during the class session, the one-on-one consultations with your instructor after the training sessions, your individualized three-month development plan, and the ongoing coaching support from your instructor are all designed to guide you to meaningful success in analytics and optimization in a way that an online course cannot.
The course is designed to be most effective if you complete all three days of the Main Track, but you are not required to enroll in all three days. Each day is related to the other days but also fairly independent.
The Google Analytics Overview, presented one day before the Main Track begins, covers the primary points of the Main Track in a condensed format that does not contain any quizzes or hands-on exercises. This course is suitable before the Main Track if you have no experience with Google Analytics. It is also suitable for executives and managers who need a to understand Google Analytics but do not necessarily need to perform day-to-day implementation, configuration, or reporting tasks.
Apart from receiving a more complete, end-to-end training experience, participants who enroll in all three days…
The three days of the Main Track are designed for those who are currently at the beginning to intermediate level in Google Analytics. If you have no Google Analytics experience, you are advised to also enroll in the Google Analytics Overview or, at a minimum, to review the Google Analytics IQ or Google Analytics Academy lessons before the Main Track begins.
No. The more technical topics, particularly regarding implementation, will be thoroughly explained without any assumption of prior coding or Web development experience.
A 10% discount is available for early registration, and a separate 10% discount is also available if you register for at least three of the four training days. You can combine the two discounts for a total of 20% savings off regular registration.
Also, we offer group, education & government discounts as well. Please contact firstname.lastname@example.org or call 866.638.7367.
You are strongly urged to bring a laptop to the sessions so you can directly participate in the hands-on exercises, the learning validations, and the post-session work.
You do not need a laptop for the Google Analytics Overview course.
Ideally, you should have access, at the Administrator level, to an existing Google Analytics account that has already captured data for at least a few months. We will be happy to provide Administrator access to a Google Analytics account if you do not already have access.
You do not need access to a Google Analytics account for the Google Analytics Overview course.
Every participant in the Main Track receives a printed course manual that contains a detailed course outline, screen captures of all in-class presentations, in-class exercises, post-session assignment, suggestions for further reading and study, and additional resources.
Participants in the Google Analytics Overview course will receive a separate manual.
There will be between one and two hours of post-session exercises recommended after each day of the Main Track. These assignments are not graded or strictly required, but you are encouraged to work on them individually or with other participants.
Each session of the Main Track will include several short validation quizzes. Scoring on these quizzes is informal and has no bearing on course completion.
Those participants who complete the three days of training in the Main Track also have the option of taking a final test (and submitting a development plan) to receive a certificate of completion.
No. The test is recommended but not required. You must take the test, and receive a passing score, to receive a certificate of completion but not a certificate of attendance.
The test contains 50 true-false or multiple-choice questions. It is not designed to be unduly difficult but rather to verify competency with the materials studied during the three days of the Main Track.
Passing score is 80%. You can take the test an unlimited number of times, even for reference after you pass.
All participants receive a Certificate of Attendance.
If you complete the three days of the Main Track, you’ll be provided with a template to help you specify your objectives in Google Analytics and conversion optimization over the three months after your training. The development plan does not have to strictly follow a single format or meet a certain set of requirements; it just needs to articulate specific, meaningful, and measurable objectives for a three-month time frame.
Once you submit your development plan, your instructor will provide feedback and any necessary assistance in finalizing your objectives.
As part of E-Nor’s commitment to your long-term success, your instructor will remain accessible to you during live online sessions or conference calls, scheduled at least several times each month. This will provide you with the opportunity to discuss progress on your three-month plan as well as any questions or challenges that may arise in relation to Google Analytics or your broader optimization efforts.
Office Hours will be scheduled for at least six months after your training dates. While you’re encouraged to take advantage of direct access to your instructor on an ongoing basis, participation in Office Hours is, of course, fully optional.
While the course is not designed specifically for GAIQ preparation, the course materials and the final test cover most of the subject matter that you should encounter on the GAIQ. The GAIQ, and strategies for passing it, are discussed briefly in Day 3 of the Main Track.
We regret that we are not in a position to arrange for hotel stays.
Breakfast, lunch, and post-session refreshments are provided on each training day.