In each classroom session, Eric draws upon a wide range of Web development and marketing experience to position Web analytics within a real-world business and technical framework.
He has developed a Web content management system, an online bookstore, an e-learning platform, multimedia training programs, and a variety of other information management tools. He has also driven several successful search engine optimization and Web marketing initiatives.
Eric is the developer of googleanalyticstest.com, a community learning site on which more than 50,000 tests have been completed. The site has been featured on the SiteVisibility Internet Marketing podcast and is widely recognized as a leading resource for Google Analytics Individual Qualification preparation and practical Google Analytics skills training.
He serves as Google Analytics resource editor at iPassExam and regularly provides actionable analytics insights at gatipoftheday.com. Eric’s Google Analytics Conversion Funnel Survival Guide has also generated enthusiastic feedback.
Eric has earned certification as a Java Programmer, as well ISO 9000 quality management internal auditor qualification, which strengthened his commitment to continuous business performance improvement and customer focus.
He holds a B.A. with High Honors from Harvard University.
As an educator and himself a lifelong learner, Eric empowers his students to strive, grow, and excel in all endeavors.