Using Google Analytics to Improve Your Online Marketing & Business!
A two-day workshop on web measurement aimed at Marketers and Webmasters.
Many organizations, large and small, struggle to go beyond basic web metrics of visitor counts and pageview volumes. Smart organizations use data to optimize current campaigns and plan for new ones. To reach this stage, you need to plan your web analytics strategy, understand your reports and define what constitutes success for your business, industry and competitive landscape. In this session, senior consultants Brian Clifton and Feras Alhlou walk you through what you need in order to drive your online marketing strategy ahead of your competition.
Monday October 19th & Tuesday October 20th, 2009 Palo Alto CA
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Day One: Monday October 19th, 2009
Marketer/Business Focus
9:00am - 4:30pm
Strategy & Planning
- Web Analytics Strategy - approach, opportunities and limitations
- How it works - overview, accuracy and privacy implications, integrating with other data
- PRACTICAL: Understanding the user interface
- Advanced Features overview - clever stuff you can do with GA
Lunch
- Key Performance Indicators (KPIs)
- Campaign Tracking & Analysis
- Reports & Dashboards
- Case Studies + Clinic
Day Two: Tuesday October 20th, 2009
Webmaster/Technical Focus
9:00am - 4:30pm
Implementation
- Users, Accounts & Profiles
- Filters
- Goals & Funnels
- Campaign/External Tagging
Lunch
- AdWords Integration
- Event Tracking (Flash, Video, etc.)
- Advanced Segmentation, Custom Reports & Analysis
- Case Studies + Clinic (audit live Google Analytics Accounts)
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Sign up by September 30, 2009 and receive a Free Signed Copy of Brian Clifton’s "Advanced Web Metrics with Google Analytics"
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About the Industry Experts:
Brian Clifton (PhD)
Brian Clifton is a world renowned subject matter authority on Web Analytics, author and former Head of Web Analytics at Google for Europe Middle East & Africa. Brian is a frequent speaker at conferences, including Search Engine Strategies, Internet World, ad:tech and eMetrics. Brian also held the position of Associate Instructor at the University of British Columbia for his contribution to teaching modules in support of the “Award of Achievement in Web Analytics”. Brian is the founder and principal consultant of Omega Digital Media.
Feras Alhlou
Feras Alhlou has been conducting Google Analytics training for over three years in the US, Canada, Europe, Asia-Pacific, Latin America and the Middle-East. Feras led E-Nor's team of online marketing consultants and analytics specialists to certification as a Google Analytics Authorized Consultant (GAAC). Feras is a speaker, blogger and a co-founder of E-Nor, and has an unwavering passion to improve his client's ROI.
October 19th & 20th, 2009
One Day: $595
Two Days: $995
Location: Palo Alto CA (exact meeting location to be announced soon)
The E-Nor Team
Web: www.e-nor.com
Blog: www.e-nor.com/blog
Contact Info
Phone: 408-988-0003 x117
Email: info@e-nor.com
Sign Up - To register, submit the form below:
Payments by Credit Card - please submit the form below.
Payment by Check and Purchase Order, please mail to:
3000 Scott Blvd, Suite 216
Santa Clara, CA 95054 USA