It’s easy to set up a Google Analytics account - just sign up and add the tracking code to your website! It is really that simple. But without a trained specialist, you could end up with unrecoverable data inaccuracies, reviewing inflated reports, capturing incomplete data, mixing paid and non-paid search engine traffic, and missing out on the wide array of benefits that the tool provides.

As GAAC’s (Google Authorized Analytics Consultants), E-Nor will make sure you’re using each of Google’s valuable tools to their highest potential and benefit to you, so you’re analyzing exactly what is happening to your website, not confusing data.

Implementation Best Practices

So, what are the best practices for a GA implementation?

• Review, and if necessary redefine the purpose of your website.
  • In order to accurately implement & track meaningful analytics data, goals need to be identified & analyzed. You cannot identify website goals if there is no clear purpose for your website.
• Install the most up-to-date version of Google Analytics Tracking Code (GATC) correctly & in the correct location.
• Configure the Google Analytics Tool in the most effective way based on your business & technical set-up.
• Tag external links.

We’ll help you determine the optimal configuration & make sure you know how to make changes in the future. Out goal is to make sure your set-up is correct to start with and you spend your time improving your ROI.