Test Your Website: AB & Multivariate Testing
- Should I test - AB or Multivariate, why?
- How will testing help me make better decisions & improve ROI?
Why does your website exist? You must answer this question & identify the top two-four goals of your website. How do you know if visitors buy your products or become a business lead? Do visitors find your site engaging, can they find what they are looking for? Do your call to action buttons & design elements equate to more or less sales/leads? How about that home page video – while is might look cool & trendy, does it help your bottom line?
All excellent questions! All have answers. Test your website! How will you know if your new landing page design (which took many hours & iterations before final approval by the way) compares to the last landing page in terms of completed goals. What if you tweak one color on a button, or slightly increase the button size – will it matter? Yes it all matters & Google Website Optimizer helps us find out how.
Google Website Optimizer Explained
Google Website Optimizer (GWO) is a free tool used to test and optimize website content and design. This allows us to put our content and design up to the test of customer satisfaction. With this tool our customers tell us what does and does not work. Perfect! Why? We must always remember to focus on our customers & let them tell us what works for them. What works for your customers is good for you and your ROI!
Google Website Optimizer Features & Benefits
- Ease of Use & Free Testing Tool
- Ability to Test a Few or Many Combinations
- Easy to interpret reports with little IT resource commitment needed
- Actionable insights from your customers – directly!
- Convert visitors into conversions
- Increase sales & improve ROI
- Demystify content & design styles
Visit http://websiteoptimizer.blogspot.com/ for the Official Google Website Optimizer Blog.