Google Website Optimizer Copywriting
Google Website Optimizer (GWO) offers unprecedented insight into the preferences of your users and gives you the data you need to implement content on your website that leads to an optimal conversion rate. In fact, it's not uncommon to see increases in conversion rate above 25%. For large enterprise websites, this can translate into millions of dollars in increased sales.
E-Nor, as a Google Website Optimizer Authorized Consultant, has the training and expertise to manage all aspects of testing to improve conversion rates for your organization. GWO copywriting is one such area of expertise we offer to improve upon GWO experiments.
GWO Copywriting Services
When you engage our GWO Services, you gain the skill of a copywriter trained in conversion copywriting for GWO. Copy is an essential part of your GWO testing and an E-Nor experienced copywriter:
- Has insight into the needs of your website's personas (user types).
- Has an understanding of the user function of each aspect of your site's copy: page titles, subject headings, content pages, calls to action, forms, buttons and more.
- Writes a variety of compelling, conversion focused copy treatments to test.
- Based on test results, refines copy treatments.
- As the test - refine - test cycle continues, or as new content is added to your site, your GWO Copywriter will continue to provide new copy for testing.
GWO Efficient Testing
Anyone can guess at new copy and messaging to try out with the Optimizer tool, but guesses, especially uneducated ones, can cost you time and money. With GWO, the customer makes the final determination about effective or ineffective copy. What better way to solve internal disputes over copy? Let the customer tell you! A GWO copywriter writes copy variations based on training and experience, not guesswork. This makes the testing process more efficient, with the goal being effective and high-conversion copy.
