Conversion Copywriting
What is Conversion Copywriting?
Conversion copywriting centers on the idea that there are several types of website visitors. Each type, or persona, is looking for different information that will assist them in answering questions and building confidence about your products and/or services in order to make a purchase or complete an action on your website.
Some users may want facts and statistics to compare. Others may feel more confident after they've read testimonials. Another type will need to know they can count on a relationship with you and another group may be looking for a sales message that resonates emotionally.
A conversion copywriter is experienced in crafting copy that anticipates and meets the needs of your different user personas throughout every phase of the buying or selection process:
- Bring the right traffic to your site with SEO copywriting as part of a complete SEO Optimization Plan.
- Immediately let them know they're in the right place, help them find what they're looking for, and make the conversion process intuitive and simple with Conversion Copywriting.
- Test and refine content to find the message and presentation that results in the highest conversion rates with Google Website Optimizer copywriting.
Attract Targeted Traffic
A key component of any successful Search Engine Optimization plan is SEO Copywriting. When your site is full of interesting, useful content that gives users what they're looking for, and when the subject matter is clearly labeled using keyword optimization and metatagging, it will likely be shown higher in search engine results than competitors' sites lacking this type of content. Searchers see and visit your site first.
SEO brings you increased leads and often for much less than paid advertising campaigns. Contact E-Nor today to learn more about how your website may benefit.
Engage and Persuade
Experienced, high-performing salespeople in brick-and-mortar stores know how to adapt their sales presentation to the type of customer - anticipating questions, easing concerns, giving the customer the level of attention they desire, and persuading them to make the purchase.
Well crafted and high performing conversion copywriting, combined with a couple of other factors that affect the user experience, is the Internet equivalent of your best salesperson, plus some.
A conversion copywriter is experienced in writing copy that immediately grabs your prospects' attention and effortlessly leads them to what they need, in conjunction with engaging calls to action and landing page optimization designed for conversion. Different prospects need different experiences in order to feel confident in leaving their information or making a purchase.
Conversion copywriters anticipate these differing needs and present information in a variety of ways to meet them. We create a need in the visitor, persuade them that your company offers the best way to fulfill that need, and make completing the conversion process obvious, easy and reassuring.
Learn more about how conversion copywriting positively impacts user experience and increases conversion. Call us to schedule a content consultation, 1- 866-638-7367.
Google Website Optimizer Copywriting
Google Website Optimizer tests different versions of your website's content to see which produces higher conversions. A Google Website Optimizer copywriter is a valuable part of your GWO team and creates multiple versions of copy in headers, buttons, pages (any content the team feels should be tested) based on an understanding of what your site's various personas are looking for.
Discover how Google Website Optimizer takes the guesswork out of your content and delivers real insight about what your users are seeking.
