SEO Copywriting
Content is King!
In the world of search engine optimization, the phrase “content is king!” is widely quoted and aptly sums up the focus of E-Nor's SEO copywriting strategy. Search engines are looking for sites that contain a wealth of information relative to a given keyword, or search term. When a site has a multitude of relevant content, and that content is clearly labeled so that both search engines and internet users know how to find it and what it is about, that site will rank higher in search results for the given keyword than those that don't.
E-Nor's SEO copywriting strategy includes a variety of techniques that support this primary goal with the intent to move the placement of your company's organic search results higher. Our SEO team is a group of experts that specialize in the various techniques that together equal a comprehensive and dynamic search engine optimization plan. A search engine copywriter is one member of that team.
What is SEO Copywriting?
SEO Copywriting is a technique that supports your company's SEO goals through the development of engaging and relevant content. Your search engine copywriter will review the results of your organization's market analysis, prepare competitive and keyword research, interview you, and develop copy for your website that is both informative and insightful to your users. The copy is formatted and optimized in a way that helps search engines rank your website higher in their results.
Depending on the recommendations of the SEO team and the details of your particular SEO plan, your search engine copywriter will implement some or all of these strategies:
- Write pages of content on a variety of topics that are of interest to your users and competitive with content of other websites in your industry.
- Keyword optimize your new and existing content by including beneficial keywords and phrases at an optimal frequency based on research in a way that isn't heavy handed; the copy will be readable, interesting and unique to your organization.
- Write meta tags for your pages' headers, titles, descriptions, and keyword tags.
- Create interlinks between related pages on your site.
- Write and optimize product pages and descriptions in your shopping cart.
- Create compelling copy for your Pay Per Click landing pages.
- Implement conversion copywriting strategies into your keyword optimized content.
- Write keyword optimized blogs for your site at an optimal schedule.
- Write keyword optimized press releases, articles and other copy for distribution on third party sites to increase inbound links.
- Write keyword optimized copy for social networking and social marketing campaigns.
- Regularly write new, optimized copy for your site so it remains fresh and relevant to users and search engines.
SEO copywriting is an integral part of your search engine optimization strategy, and because organic search engine results are free, you cannot pay directly to rank your site in their organic results so it is typically very cost effective.
