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Our social world has changed! We could have never imagined the world would be connecting through online “hang-outs” and marketplaces, building virtual lives and communities.
Social Media is readily accessible 24 hours a day (and immediately at your fingertips with mobile phones), and if you haven’t jumped on the social bandwagon, you may be missing out!
Millions worldwide stay connected to friends and loved ones solely through online Social Networks, in many cases checking these technologies more often then even email. Blogs and other social media (YouTube, Social Bookmarks, etc.) are quickly replacing their magazine and newspaper counterparts.
Aside from taking advantage of this growing resource for your online organization, it’s slowly becoming a necessary online component to avoid getting left behind!
Opportunities
Social media allows internet users to tag favorite sites, categorize, organize & share the information with other internet users with similar interest.
There are four primary social media marketing opportunities:
- Creating, maintaining and updating a company or key contributor profile
- Advertising products or services on social media sites
- Posting relevant information to interested users about your industry, products or services
- Offer users the ability to share and link to and from your website or posts
E-Nor will help you decide what social media opportunities are applicable to your business, integrate and maintain one or more of the following Social Media resources:
- Blog
- Social Networks (Facebook, MySpace)
- Social Bookmarks (Digg, StumbleUpon)
- Videos
Corporate Blog
Blogging is a space where you can share tricks and tips that can be beneficial to your clients. Having a blog that is updated periodically and is relevant to your clients and peers will have a great impact on your business. E-Nor can provide the installation, design, and integration of a blog onto your site. By designing the blog, we can assimilate a similar design to your site itself. Please visit our blog to see how E-Nor utilizes this social media channel to share news and relevant information to interested parties.
Really Simple Syndication (RSS) feeds are an integrated part of blogs. RSS feeds allow users to receive frequent updates to blogs without visiting the actual blog site. Users can subscribe to receive frequent updates from multiple sources and aggregates that data in one location.
Social Networking
Facebook and MySpace are social networking sites that can help you get to better know your customers. On Facebook and MySpace you can advertise to your specific target audience. By doing so, your ads will be shown only to people who you specify as your audience, which in turn will bring interest to your product, brand, and ultimately bring more traffic to your website. E-Nor can help provide advice and helpful tricks and tips on how to best market to your audience by setting up and managing an Ad campaigns, groups, and corporate pages that can best capture the interest of your customer.
Social Media Bookmarks
A social bookmark is a very practical tool that can help you track your articles, blog posts and even your web pages. After a user reads an interesting blog/article they can “bookmark” it through social book marking sites such as Digg, which can be shared with friends or just for one’s own reference.
Bookmarks are organized through a list of tags, which allows users to see other people who are interested, as well as related materials. Social bookmarks if used properly and frequently can be used as a marketing tool. Creating a small community around a certain topic and utilizing your resources of blog posts and articles can help market your brand to users. E-Nor can help integrate bookmark widgets to your website as well as provide advice on best practices that can help benefit your marketing needs.
Videos
There are a variety of video sites that are used for different purposes. One of the best marketing tools is a commercial, so of course E-Nor highly encourages integrating videos as part of your marketing plan. While a blog, or Facebook page can help you interact with your clients, videos will help bring more clients by generating interest in your message/product/service. E-Nor can provide best practices on how to add videos with relevant tags that will most benefit your company. Also, for reference, check out E-Nor’s own YouTube channel, enorvideos.