Website Optimization Services
Improving Conversion Rates
Your interactive marketing website is up and running and conversion rates aren't what you'd like to see. With the multitude of factors that affect conversion, it can be difficult to know what needs to be changed. That's why Google created Google Website Optimizer (GWO). This free program from Google allows you to perform various tests to find areas for landing page improvement and the best combination of content and features on your site to optimize conversion.
How It Works
Google Website Optimizer allows you to perform A/B or multivariate testing.
A/B testing directs your traffic to two (or more) pages, each featuring the same basic content with one difference—the element you want to test (such as a different title, button, copy, or image).
Multivariate testing allows you to test a combination of elements on the same page, with different visitors being shown different versions of the same page.
GWO Services from E-Nor
As a Google Analytics Authorized Consultant (GAAC), E-Nor provides expert and customized Google Website Optimizer services for your online marketing campaign:
- Installation and set up
- A/B testing
- Multivariate testing
- Data collection and reporting
- Consulting and recommendations based on GWO data, business analytics reports, a competitive analysis and other information as appropriate to your business objectives.
E-Nor is focused on encouraging a culture of actionable insight with every client and within every client's interactive marketing decision processes. The Google Website Optimizer and web analytics services we provide are designed to support you in making marketing decisions based on comprehensive, relevant data that significantly enhance your ROI. Contact us today!